MailerLite vs Vbout (2026): which should you pick?
As of Nov 13, 2026, MailerLite grades higher than Vbout: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
MailerLite grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MailerLite
Email newsletters, automations, sites and paid subscriptions
Vbout
Email, automation, social and landing pages in one platform
Which one is for you
Pick MailerLite if
- Fits if you want a newsletter, a few automations and a basic website without juggling three tools
- Works for selling a paid newsletter or an ebook through Stripe
Look elsewhere if
- Tight if you're staying free and your list is heading past 250 people, as campaigns lock past it
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
- Watch out: Comfort caps emails at 10 times your tier, and live chat support starts on Power at $25
- Watch out: the free plan can't send through the API and has community support only
Pick Vbout if
- Fits if you want email, social and a pipeline in one tool
- Works for agencies that want an agency edition
Look elsewhere if
- Pricey if you send a lot: $50 buys 500 emails a month, and Professional is $100
- Tight if you stay free: 500 emails a month and no landing pages
- Not for you if you want a clean look on a low plan, as removing Vbout branding is an add-on
- Watch out: human support is an add-on, and social and API access are Professional only
How we grade them
| 2.6GPAMailerLiteGood | 2.2GPAVboutFair | |
|---|---|---|
| Value for money | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. At 10,000 subscribers it's $89 a month, and yearly billing takes 10% off. | DStarter is $50 a month for 500 emails and Professional $100, rising to $199 and $299 at higher volumes. That is far above the $20 middle. |
| Free plan and trial | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. That's a start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. | CFree plan with 500 emails a month, lead management, automation and 1 seat, but no landing pages. There's also a 14-day trial with no card. |
| Features | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. | BEmail, automation, landing pages, forms, an AI chatbot, social tools, pipeline and calendar booking. Social and API sit on Professional. |
| Ease of use | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. | CNo store rating on record. A web app with many tools to set up. |
| Platforms and integrations | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. | BWeb app with Salesforce, HubSpot, Insightly and Zoho, plus an API on Professional. |
| Best for | a newsletter with a simple website on the side | email, social and landing pages in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailerLite and Vbout. How we grade
Price against what you get
MailerLite starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. Vbout starts at $50 a month and scores 2.7.
MailerLite scores higher and starts $38 a month lower. Of the other email marketing and newsletter tools on the chart, 1 scores higher than MailerLite for less, and 3 score higher than Vbout for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailerLite also covers paid newsletters.
- Vbout also covers chatbots and popups.
At a glance
| MailerLite | Vbout | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12 per month for up to 500 subscribers, billed monthly | $50 per month at 500 emails/month (Starter), billed monthly |
| Free plan | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. | 500 emails a month, unlimited contacts in lead management, automation, pipeline management and limited reporting. |
| Free trial | 14-day free trial of paid features, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Made by | MailerLite | Vbout |
| Price read from | mailerlite.com | vbout.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Vbout
- Prices follow the monthly email volume; the page also shows $199 and $299 for Starter and Professional at a higher volume.
- Removing Vbout branding on lower plans and human support are add-ons.
- The free plan is limited to 500 emails a month and has no landing pages.
- A 10% saving is advertised for yearly billing.
Key features
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Vbout
- Email marketing and automation
- Drag-and-drop automation workflows, lead scoring and email campaigns, with lead management that has no contact cap.
- Landing pages, forms and pop-ups
- Landing pages come with Starter; forms with payments and pop-ups are listed in the core feature set.
- AI chatbot
- Starter and up include a chatbot capped at 1K, 5K or 10K messages a month; Messenger, SMS and WhatsApp channels start at Professional.
- Social media tools
- Social publishing and moderation sit in the platform, with the social tools listed under Professional.
- Pipeline and calendar booking
- A pipeline manager tracks leads and tasks, and calendar booking is available from Professional.
- Agency edition
- Agencies can build a plan with a reseller portal and white label starting at $95 a month, plus email pool and sub-accounts.
Plans
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Vbout
Free$0
500 emails a month, lead management, automation, pipeline management, 1 team seat, limited reporting.
Starter$50
per month at 500 emails/month, billed monthly
Adds landing pages, advanced reporting, AI chatbot and 5 seats. Price rises with email volume.
Professional$100
per month at 500 emails/month, billed monthly
Adds social media tools, API access, calendar booking, no Vbout branding and 10 seats.
EnterpriseCustom
Adds a Salesforce connector, higher API limits, dedicated IP pool and account manager, unlimited seats.
Ways to pay less
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Vbout
- Annual discount
Save 10% with yearly billing
The pricing page offers a Yearly option marked "Save 10%" next to the Monthly option.
Common questions
Which is cheaper, MailerLite or Vbout?
As of Nov 13, 2026, MailerLite is cheaper to start with: $12 a month, against $50 a month for Vbout. MailerLite starts at $12 per month for up to 500 subscribers, billed monthly, and Vbout starts at $50 per month at 500 emails/month (Starter), billed monthly.
Which has a free plan, MailerLite or Vbout?
As of Nov 13, 2026, both MailerLite and Vbout have a free plan.
Which platforms do MailerLite and Vbout run on?
As of Nov 13, 2026, only MailerLite lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.