GreenArrow vs Mailcoach (2026): which should you pick?

Pick GreenArrow if

• Fits if you send hundreds of thousands of emails a month
• Works for email service providers and consultants who want their own sending engine

Look elsewhere if

• Pricey if you are small: Cloud starts at 300,000 emails for $250 a month
• Not for you if you want a free plan, as none is shown
• Skip it if you want the campaign editor on-premises without paying more, as Marketing Studio is a higher-priced edition
• Watch out: launch help, backups, Inbox Monitor and clustering are add-ons priced on request

Pick Mailcoach if

• Fits if you have a big list but only email it a few times a month
• Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app

Look elsewhere if

• Skip it if you need sign-up forms or landing pages built in, as none are named
• Pricey if you email a large list every day, since every email past 2,000 is billed
• Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
• Watch out: each team picks Mailcoach's sending or its own provider, not both
• Watch out: the self-hosted version is a separate license whose dollar price couldn't be read

GreenArrow

• Cloud plans start at 300,000 emails a month; the pages show no small-sender or free plan, and volumes above 4 million are quoted individually.
• The on-premises Engine alone has no campaign editor; Marketing Studio is a separate, higher-priced on-premises edition.
• Launch assistance, server management and backups, Inbox Monitor and high-availability clustering are optional add-ons priced on request.

Mailcoach

• There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
• Each team must choose either Mailcoach's sending or its own provider, not both.
• The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
• The pricing page names no sign-up forms or landing page builder among its features.

GreenArrow

SMTP and API sending

Mail can be injected through SMTP or an HTTP API, with click and open tracking, bounce and feedback-loop processing, and event webhooks built in.

Delivery controls

Rate limiting, automatic backoff when receivers defer, multiple IP support and flexible routing, shown on delivery charts.

Marketing Studio

A responsive editor, segmentation builder, A/B tests (up to ten on one campaign) and triggered messages, with 39 data points reported per campaign.

Cloud or on-premises

The vendor says the same engine and interfaces run in both editions, so a customer can move between its managed cloud and its own servers.

Clustering

On-premises Engine supports cluster-wide throttling and auto-scaling, with a Kubernetes reference architecture and Prometheus metrics.

Mailcoach

Campaigns

Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.

Automations

Workflows for onboarding, lead nurturing and other sequences, built without code.

Transactional email

Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.

Unlimited contacts

Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.

Bring your own provider

Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.

EU hosting and GDPR

Data is stored encrypted in the EU, and open and click tracking can be switched off.

GreenArrow

• Cloud 300k$250

  per month for 300,000 emails

  Managed cloud sending for transactional and marketing mail, with Marketing Studio included. Overage is $0.48 per thousand emails.

• Cloud 1M$450

  per month for 1,000,000 emails

  Same cloud features at a higher volume. Overage is $0.27 per thousand emails.

• Cloud 2M$600

  per month for 2,000,000 emails

  Same cloud features at a higher volume. Overage is $0.27 per thousand emails.

• Cloud 4M$1,000

  per month for 4,000,000 emails

  Same cloud features at a higher volume. Overage is $0.20 per thousand emails. Higher volumes are quoted individually.

• Engine On-Premises Standard$600

  per month, monthly lease

  Engine on your own servers at up to 100,000 messages an hour; perpetual license $6,000. Pro (1M an hour) leases at $800, Enterprise (unlimited speed) at $1,250.

• Engine + Studio On-Premises Standard$750

  per month, monthly lease

  Engine plus Marketing Studio at up to 100,000 an hour; perpetual $9,000. Pro leases at $1,100 and Enterprise at $1,500 a month.

Mailcoach

• Pay as you go$9.99

  per month with 2,000 emails, plus $0.002 per extra email

  Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.