Keila vs Mautic (2026): which should you pick?
As of Nov 13, 2026, Mautic grades higher than Keila: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Keila grades higher on value for money and ease of use. Mautic grades higher on the free plan and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keila
Open-source newsletter tool, self-hosted or EU-hosted cloud
Mautic
Open source marketing automation you can self-host
Which one is for you
Pick Keila if
- Fits if you want a small newsletter tool priced by emails sent, with unlimited contacts
- Makes sense if you want open-source software you can move to your own server later
Look elsewhere if
- Skip it if you want a free plan or a trial: the vendor says it won't offer one
- Not for you if you need automated email sequences, as workflows aren't listed
- Pricey if you grow: the price doubles with each step, reaching €256 a month at 250,000 emails
- Watch out: self-hosting means running your own server and your own email sending
- Watch out: prices are in euros
Pick Mautic if
- Fits if you have developers or a hosting partner and want to own your marketing data
- Makes sense if you need full automation and want no per-contact price
Look elsewhere if
- Not for you if you do not want to host a server or pay for a hosting partner
- Pricey if you want it managed: from 247.50 euros a month billed annually, and Professional starts at 1,237 euros
- Watch out: managed plans come from Dropsolid, not Mautic itself, and are priced in euros
- Watch out: email sending is set up separately and costs extra
- Skip it if you want a quick start, as setup and migration fees are not stated
How we grade them
| 2.2GPAKeilaFair | 2.4GPAMauticFair | |
|---|---|---|
| Value for money | B€8 a month for 2,000 emails, with unlimited contacts and projects. That's inside the cheapest quarter of email marketing tools, which start at $10. | CThe software is free, but you run, update and secure it, and sending is separate. Managed hosting from Dropsolid starts at 247.50 euros a month, so one person pays either way. |
| Free plan and trial | DNo free cloud plan or trial. The open-source edition costs nothing but needs your own server and your own email sending. | BThe open-source software is free to self-host. There is no free managed plan, and no trial is listed. |
| Features | CVisual, Markdown and plain-text editors, segments, forms, analytics and an API. Automation workflows aren't listed on its pages. | BCampaign builder, email and landing pages, lead nurturing and scoring, a REST API and plugins. The listing shows no gap in the core job. |
| Ease of use | CNo store rating on record. The cloud version is a web app, though you'll connect a sending domain; self-hosting means Docker. | DSelf-hosting means a server, updates and security, and setup and migration fees vary by hosting partner. No rating on record. |
| Platforms and integrations | BWeb, with an API and connections to Zapier, AWS SES, Mailgun, Postmark and Sendgrid. | BWeb only, with a REST API, plugins and a Drupal integration. |
| Best for | a newsletter tool you can host yourself | marketing teams that can host their own automation |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keila and Mautic. How we grade
Price against what you get
Keila starts at about $8.94 a month and scores 2.3 out of 4 on features, ease of use and platforms. Mautic starts at about $276.51 a month and scores 2.3.
They score the same, and Keila starts $267.57 a month lower. Of the other email marketing and newsletter tools on the chart, 5 score higher than Keila for less, and 33 score higher than Mautic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keila also covers Markdown and forms.
- Mautic also covers marketing automation.
At a glance
| Keila | Mautic | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €8 per month for 2,000 emails a month | €247.50 per month, billed annually (€275 billed quarterly) |
| Free plan | No free cloud plan; the open-source edition is free to run on your own server. | The open source software is free to self-host on your own infrastructure. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Keila | Mautic project |
| Price read from | keila.io | mautic.org |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Keila
- There is no free cloud plan or trial; the vendor says it will not offer one.
- Cloud prices are in euros and rise with monthly email volume, from €8 at 2,000 to €256 at 250,000 emails.
- Automation workflows are not listed among the features; the pages describe campaigns, segments and forms.
- Self-hosting means running your own server and email sending.
Mautic
- Managed plans come from Dropsolid, not Mautic itself, and are priced in euros: from €247.50 a month billed annually.
- Self-hosting means you run, update and secure the install, and email sending is set up separately.
- Essential covers up to 50K contacts and 50K emails a month; Professional starts at €1237 a month.
- Setup and migration fees vary by hosting partner and are not stated on the pricing page.
Key features
Keila
- Several ways to write emails
- A visual block editor, Markdown (with or without a WYSIWYG view), MJML for custom layouts, or plain text.
- Segments and custom data
- Segments from contact data and tags, and Liquid templates to personalize emails from custom JSON data.
- Forms
- A form builder with custom fields, double opt-in and captcha protection through hCaptcha or Friendly Captcha.
- Analytics and privacy options
- Open and click tracking, which can be turned off entirely.
- Sending options
- Send with Keila's own delivery or bring your own SMTP, AWS SES, Mailgun, Postmark or Sendgrid.
- API
- An API to manage contacts and campaigns; a Zapier integration is described as being in private beta.
Mautic
- Campaign builder
- A click-and-drag builder for multi-step campaigns that respond to what contacts do.
- Email and landing pages
- Drag-and-drop email and landing page builders, built for mobile and cross-client use.
- Lead nurturing and scoring
- A central contact overview with point scoring to prioritize leads.
- REST API and plugins
- A REST API and a plugin ecosystem let teams connect Mautic to other systems and extend it.
- Data control
- Self-hosting keeps data on your own infrastructure, and the project lists privacy features aimed at data-protection laws.
Plans
Keila
Keila XS€8
per month for up to 2,000 emails a month
Unlimited contacts and projects; send with Keila or bring your own email server.
Keila S€16
per month for up to 5,000 emails a month
Unlimited contacts and projects; send with Keila or bring your own email server.
Keila M€32
per month for up to 15,000 emails a month
Unlimited contacts and projects; send with Keila or bring your own email server.
Keila L€64
per month for up to 50,000 emails a month
Unlimited contacts and projects. Larger steps: €128 for 100,000 emails (XL) and €256 for 250,000 (XXL).
Self-hosted$0
AGPLv3-licensed; you host it yourself with the official Docker image. The vendor says there are no proprietary premium features.
Mautic
Mautic Essential€247.50
per month for up to 50K contacts, billed annually (€275 quarterly)
Shared managed hosting by Dropsolid, 50K emails a month, 100 emails a minute, standard workflows. Priced in euros.
Mautic Professional€1237
per month and up
Dedicated managed hosting from 50K contacts, extendable to 3M, with a dedicated IP, dynamic content and a support manager.
Mautic EnterpriseCustom
Dedicated infrastructure, up to 6M emails a month, SSO, custom plugin support. Sold through sales.
Self-hosted$0
The open source software, which you host and maintain yourself; email sending is separate.
Ways to pay less
Keila
- Other savings
Discounts for open source and nonprofits
The pricing page says discounts may be possible for open-source projects, nonprofits and small businesses that have trouble affording a plan; you contact the vendor.
Mautic
- Annual discount
10% off managed Essential billed annually
Mautic Essential is €247.50 a month billed annually against €275 a month billed quarterly, a 10% discount.
Common questions
Which is cheaper, Keila or Mautic?
As of Nov 13, 2026, Keila is cheaper to start with: about $8.94 a month, against about $276.51 a month for Mautic. Keila starts at €8 per month for 2,000 emails a month, and Mautic starts at €247.50 per month, billed annually (€275 billed quarterly).
Which has a free plan, Keila or Mautic?
As of Nov 13, 2026, both Keila and Mautic have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.