Mailchimp vs Robly (2026): which should you pick?

Pick Mailchimp if

• Fits if you send a regular newsletter or promotions to a small list
• Works for shops on Shopify, WooCommerce or Square that want automated emails and SMS in one account

Look elsewhere if

• Pricey if your list is big, at $110 a month on Essentials for 10,000 contacts
• Tight if you stay free, since sending stops at 250 contacts and 500 emails a month
• Skip it if surprise bills worry you, as passing a contact or send limit bills overages automatically
• Watch out: Essentials caps flows at 4 steps, and dynamic content and custom reports start at Standard
• Watch out: SMS is a paid add-on in select countries, needs approval, and unused credits expire

Pick Robly if

• Fits if you want unopened emails resent automatically
• Works for lists under 5,000 where the monthly steps are published

Look elsewhere if

• Not for you if you want a free plan, because it's a 14-day trial then paid
• Skip it if your list is over 5,000, since larger steps are by slider or sales quote
• Pricey if you want SMS, which starts at $9 a month for up to 500 messages
• Watch out: a custom-branded template costs $99, and above 50,000 contacts there are sending limits

Mailchimp

• The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
• Paid plans bill overages automatically when you pass your contact or monthly send limit.
• Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
• SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.

Robly

• The page shows steps only to 5,000 contacts; larger lists use a slider or a sales quote.
• SMS is an add-on to an email subscription, from $9 a month for up to 500 messages.
• A custom-branded template costs $99.
• Above 50,000 contacts, plans have sending limits of ten times the contact count.

Mailchimp

Automation flows

Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.

Templates and email builder

Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.

Segmentation and dynamic content

Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.

Popup forms and landing pages

Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.

SMS and MMS add-on

Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.

Mobile app

The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.

Robly

Robly AI

Delivers a campaign at the time the vendor's model picks as best for each subscriber.

OpenGen

Resends a campaign to those who did not open the first time, to add opens.

Robly Engage

Targets non-openers and removes them, which the vendor says may lower the bill.

Segments and A/B tests

Contact segmentation using behavior and tags, and tests that compare several versions of a campaign.

Forms and popups

Signup forms and exit-intent popups, and a landing page builder.

Support and API

Phone support in business hours Monday to Friday, email and chat support, and an API for custom integrations.

Mailchimp

• Free$0

  1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.

• Essentials$13

  per month for up to 500 contacts, billed monthly

  3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.

• Standard$20

  per month for up to 500 contacts, billed monthly

  5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.

• Premium$350

  per month for up to 10,000 contacts, billed monthly

  Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.

Robly

• Up to 500 contacts$15

  per month, billed annually ($19 billed monthly)

  Unlimited emails, templates, segmentation, forms, A/B tests and reports.

• 501 to 2,500 contacts$29

  per month, billed annually ($35 billed monthly)

  Same features; the price rises with the list.

• 2,500 to 5,000 contacts$49

  per month, billed annually ($58 billed monthly)

  Same features; the price rises with the list.

Mailchimp

• Nonprofit

  15% off for nonprofits and charities

  Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.

• Other savings

  15% off the first 12 months at 10,000+ contacts

  New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.

Robly

• Annual discount

  Lower price with annual billing

  The pricing page has a monthly and an annual toggle; annual is $4 to $9 a month cheaper on the steps shown.