Campaign Monitor vs Robly (2026): which should you pick?
As of Nov 13, 2026, Campaign Monitor grades higher than Robly: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Campaign Monitor grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Campaign Monitor
Email marketing for small businesses, nonprofits and agencies
Robly
Email marketing with send-time and resend tools for opens
Which one is for you
Pick Campaign Monitor if
- Fits if you're an agency sending for several clients under your own brand
- Works for teams where lots of people need to log in, since every plan has unlimited users
Look elsewhere if
- Tight if you're on Lite and email your list often, as sends stop at 5 times your contacts a month
- Pricey if you want phone support, send-time optimization or section locking, which need Premier from $153.90
- Skip it if you want a free plan, as there's only a 30-day trial for 500 contacts
- Watch out: the website builder costs $10 a month more on Lite and Essentials
- Watch out: lists over 50,000 contacts are priced through sales, and Lite is $117 a month at 10,000
Pick Robly if
- Fits if you want unopened emails resent automatically
- Works for lists under 5,000 where the monthly steps are published
Look elsewhere if
- Not for you if you want a free plan, because it's a 14-day trial then paid
- Skip it if your list is over 5,000, since larger steps are by slider or sales quote
- Pricey if you want SMS, which starts at $9 a month for up to 500 messages
- Watch out: a custom-branded template costs $99, and above 50,000 contacts there are sending limits
How we grade them
| 2.4GPACampaign MonitorFair | 2.2GPARoblyFair | |
|---|---|---|
| Value for money | CLite is $11.70 a month for 500 contacts on yearly billing, or $13 monthly, right around the middle of what email tools charge. It's $117 a month billed monthly at 10,000 contacts, and unlimited sends need Essentials at $27.90. | C$15 a month for 500 contacts on annual billing ($19 monthly), $29 at 2,500 and $49 at 5,000. That's right at the category middle of $20. |
| Free plan and trial | CNo free plan, but there's a 30-day trial for up to 500 contacts and 500 emails. That's time to build and send a couple of campaigns, but it's a trial, not a plan you can stay on. | C14-day free trial and no free plan. The listing doesn't say whether a card is needed. |
| Features | BA drag-and-drop builder with over 100 templates, templates made from your website, journeys, RSS and transactional emails, engagement segments, dynamic content and reports that drop bot clicks. That's the whole job, plus agency sub-accounts. | BUnlimited emails, templates, segments, forms, A/B tests, reports and an API. SMS is a separate add-on. |
| Ease of use | CNo App Store rating on record and no phone app. Marketing Studio can draft a branded email from your site, but there are still lists, journeys and segments to set up. | CNo store rating on record. It's a web app where you set up lists, templates and tests. |
| Platforms and integrations | BWeb only, with Salesforce, Shopify, WordPress, Unbounce, Intercom, OptinMonster, AdRoll and Zapier, and an API. No desktop or phone app keeps it at a B. | CWeb only, with an API and support. No integrations are listed. |
| Best for | agencies sending email for several clients | email that resends to people who didn't open |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Campaign Monitor and Robly. How we grade
Price against what you get
Campaign Monitor starts at $11.70 a month and scores 2.7 out of 4 on features, ease of use and platforms. Robly starts at $15 a month and scores 2.3.
Campaign Monitor scores higher and starts $3.30 a month lower. Of the other email marketing and newsletter tools on the chart, 1 scores higher than Campaign Monitor for less, and 16 score higher than Robly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Campaign Monitor also covers forms.
- Robly also covers sMS marketing, a/B testing and popups.
At a glance
| Campaign Monitor | Robly | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $11.70 per month for up to 500 contacts, billed annually | $15 per month for up to 500 contacts, billed annually |
| Free plan | None | None |
| Free trial | 30-day free trial for up to 500 contacts and 500 emails | 14-day free trial |
| Web | ||
| Made by | Marigold | Robly |
| Price read from | campaignmonitor.com | robly.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Campaign Monitor
- Lite caps sends at 5 times the contact tier each month; Essentials and above have no cap.
- Phone support, send time optimization and section locking need Premier, from $153.90 a month billed annually.
- The drag-and-drop website builder costs $10 a month on Lite and Essentials.
- Lists over 50,000 contacts are priced through sales.
Robly
- The page shows steps only to 5,000 contacts; larger lists use a slider or a sales quote.
- SMS is an add-on to an email subscription, from $9 a month for up to 500 messages.
- A custom-branded template costs $99.
- Above 50,000 contacts, plans have sending limits of ten times the contact count.
Key features
Campaign Monitor
- Email builder and templates
- A drag-and-drop builder with over 100 templates, custom-coded HTML imports and branded templates generated from your website's URL.
- Marketing Studio and AI tools
- Marketing Studio drafts a branded email from your site and a goal. AI Writer, AI Email Booster and AI Segment Mapper help with copy, review and segments.
- Automated journeys
- Pre-built journeys, date-based Campaign Series, RSS-triggered emails and transactional emails, with volume tied to the plan's limits.
- Segments and personalization
- Engagement segments, dynamic content, custom fields, a preference center and countdown timers; send time optimization comes with Premier.
- Agency accounts
- Client sub-accounts under one admin account, private labeling, a markup on the base price billed through Campaign Monitor, and shared templates.
- Reporting
- Marketing Monitor benchmarks, campaign scores, real-time world-map reporting and a filter that drops bot clicks from results.
Robly
- Robly AI
- Delivers a campaign at the time the vendor's model picks as best for each subscriber.
- OpenGen
- Resends a campaign to those who did not open the first time, to add opens.
- Robly Engage
- Targets non-openers and removes them, which the vendor says may lower the bill.
- Segments and A/B tests
- Contact segmentation using behavior and tags, and tests that compare several versions of a campaign.
- Forms and popups
- Signup forms and exit-intent popups, and a landing page builder.
- Support and API
- Phone support in business hours Monday to Friday, email and chat support, and an API for custom integrations.
Plans
Campaign Monitor
Lite$11.70
per month for up to 500 contacts, billed annually ($13 monthly)
Sends 5 times the list a month, unlimited users, AI Writer, automations and transactional email. Price rises with the list: $117 a month billed monthly at 10,000 contacts.
Essentials$27.90
per month for up to 500 contacts, billed annually ($31 monthly)
Unlimited sends, automated emails and AI features, priority support, inbox preview and Marketing Studio. $182 a month billed monthly at 10,000 contacts.
Premier$153.90
per month for up to 500 contacts, billed annually ($171 monthly)
Phone support, send time optimization, engagement segments, section locking, team templates and the website builder. $300 a month billed monthly at 10,000.
EnterpriseCustom
Custom annual contract, a dedicated account manager, multi-brand accounts, deliverability monitoring and invoice or PO billing.
Robly
Up to 500 contacts$15
per month, billed annually ($19 billed monthly)
Unlimited emails, templates, segmentation, forms, A/B tests and reports.
501 to 2,500 contacts$29
per month, billed annually ($35 billed monthly)
Same features; the price rises with the list.
2,500 to 5,000 contacts$49
per month, billed annually ($58 billed monthly)
Same features; the price rises with the list.
Ways to pay less
Campaign Monitor
- Annual discount
10% off with annual billing
Campaign Monitor's pricing page takes 10% off Lite, Essentials and Premier billed yearly: Lite at 500 contacts is $11.70 a month instead of $13.
Robly
- Annual discount
Lower price with annual billing
The pricing page has a monthly and an annual toggle; annual is $4 to $9 a month cheaper on the steps shown.
Common questions
Which is cheaper, Campaign Monitor or Robly?
As of Nov 13, 2026, Campaign Monitor is cheaper to start with: $11.70 a month, against $15 a month for Robly. Campaign Monitor starts at $11.70 per month for up to 500 contacts, billed annually, and Robly starts at $15 per month for up to 500 contacts, billed annually.
Which has a free plan, Campaign Monitor or Robly?
As of Nov 13, 2026, neither Campaign Monitor nor Robly has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.