Robly vs VerticalResponse (2026): which should you pick?

Pick Robly if

• Fits if you want unopened emails resent automatically
• Works for lists under 5,000 where the monthly steps are published

Look elsewhere if

• Not for you if you want a free plan, because it's a 14-day trial then paid
• Skip it if your list is over 5,000, since larger steps are by slider or sales quote
• Pricey if you want SMS, which starts at $9 a month for up to 500 messages
• Watch out: a custom-branded template costs $99, and above 50,000 contacts there are sending limits

Pick VerticalResponse if

• Fits if you send to a few hundred contacts and want a long trial before paying
• Works for sending to a list with landing pages and pop-ups bundled in

Look elsewhere if

• Skip it if you want a free plan: the only free option is the 60-day trial
• Pricey if your list grows, with $40 a month at 2,500 contacts on Basic and $58 on Pro
• Tight if you need A/B subject tests or advanced reporting, which are Pro only
• Watch out: Test Kit previews cost credits, and prices for bigger lists come from a calculator or a sales form
• Too light for anyone who needs a list of connected apps, as none are named

Robly

• The page shows steps only to 5,000 contacts; larger lists use a slider or a sales quote.
• SMS is an add-on to an email subscription, from $9 a month for up to 500 messages.
• A custom-branded template costs $99.
• Above 50,000 contacts, plans have sending limits of ten times the contact count.

VerticalResponse

• There is no free plan for email; the free option is a 60-day trial.
• Automated follow-up emails are listed on both paid plans, but advanced reporting and A/B subject line tests need Pro.
• Pay as You Go is a separate option for occasional senders: credits cost $0.03 per email for 200 to 1,000 credits, falling to $0.0086 per email at 75,001 or more.
• The pricing page shows only the first steps of the contact-based price table here; costs for larger lists come from its calculator or a sales form.

Robly

Robly AI

Delivers a campaign at the time the vendor's model picks as best for each subscriber.

OpenGen

Resends a campaign to those who did not open the first time, to add opens.

Robly Engage

Targets non-openers and removes them, which the vendor says may lower the bill.

Segments and A/B tests

Contact segmentation using behavior and tags, and tests that compare several versions of a campaign.

Forms and popups

Signup forms and exit-intent popups, and a landing page builder.

Support and API

Phone support in business hours Monday to Friday, email and chat support, and an API for custom integrations.

VerticalResponse

Email editor and templates

A drag-and-drop editor with customizable, mobile-responsive templates, an HTML editor and an image library.

Automated follow-ups and series

Resend a campaign to people who missed it, or send autoresponders and welcome series triggered by how contacts engage.

Landing pages and pop-ups

Build stand-alone landing pages and customizable pop-up forms to collect sign-ups. Landing pages are unlimited on both paid plans.

Reporting and A/B testing

Pro adds advanced reporting (opens, clicks, devices, locations), delivery rate review and A/B testing of subject lines.

Test Kit

Preview an email on 50+ platforms by spending one credit per test. Pro includes 10 credits; extra credits are bought separately.

Surveys

A separate survey tool with a free plan of 10 questions and 100 respondents per survey, and a paid Basic plan with no limits on either.

Robly

• Up to 500 contacts$15

  per month, billed annually ($19 billed monthly)

  Unlimited emails, templates, segmentation, forms, A/B tests and reports.

• 501 to 2,500 contacts$29

  per month, billed annually ($35 billed monthly)

  Same features; the price rises with the list.

• 2,500 to 5,000 contacts$49

  per month, billed annually ($58 billed monthly)

  Same features; the price rises with the list.

VerticalResponse

• Basic$13

  per month for up to 500 contacts, billed monthly

  Unlimited emails, landing pages, pop-ups and follow-ups. Rises with the list: $28 a month at 1,000 contacts, $40 at 2,500.

• Pro$19

  per month for up to 500 contacts, billed monthly

  Basic plus advanced reporting, delivery rate review, A/B subject tests and 10 Test Kit credits. $38 a month at 1,000 contacts, $58 at 2,500.

Robly

• Annual discount

  Lower price with annual billing

  The pricing page has a monthly and an annual toggle; annual is $4 to $9 a month cheaper on the steps shown.

VerticalResponse

• Nonprofit

  50% off Pro for nonprofits

  VerticalResponse lists a 50% discount on its Pro plans for non-profits, applied for through a form on the pricing page.