Mailcoach vs MailWizz (2026): which should you pick?
As of Nov 13, 2026, Mailcoach and MailWizz share a 2.2 GPA, neither has a free plan, and MailWizz starts cheaper, at $4.92 a month when paid by the year against $9.99 a month.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Mailcoach grades higher on the free plan and ease of use. MailWizz grades higher on value for money and features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Which one is for you
Pick Mailcoach if
- Fits if you have a big list but only email it a few times a month
- Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app
Look elsewhere if
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
- Watch out: each team picks Mailcoach's sending or its own provider, not both
- Watch out: the self-hosted version is a separate license whose dollar price couldn't be read
Pick MailWizz if
- Fits if you can host it and want to avoid per-subscriber fees
- Works for agencies that want to resell it, using the Extended licence
Look elsewhere if
- Not for you if you want to try it free, as there is no trial
- Skip it if you don't want to run a server, since the licence doesn't include servers, sending or deliverability
- Watch out: annual subscriptions go offline after a 5-day grace period if they lapse
- Watch out: each licence includes only 1 month of premium support
- Not for you if you want to charge customers on the Regular licence, which is personal use only
How we grade them
| 2.2GPAMailcoachFair | 2.2GPAMailWizzFair | |
|---|---|---|
| Value for money | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so list size doesn't change the bill, and sending through your own provider halves the per-email fee. | AThe Regular lifetime licence is $79 once, well under a year of this category's middle price of $20 a month. Servers and sending are extra. |
| Free plan and trial | CNo free plan, but there's a 14-day trial with no card needed. That's time to import a list and send a first campaign. | FNothing free: no trial is offered, only a demo. |
| Features | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. That covers the basics, but no sign-up forms or landing page builder are named among its features. | BLists, segments, campaigns, autoresponders, surveys, bounce handling and customer groups. We found no gap named in the listing for the core job. |
| Ease of use | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. | DNo store rating on record. You install and host it yourself, so a D. |
| Platforms and integrations | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. | BWeb only, on your server. It connects to Amazon SES, SendGrid and Mailgun among others. |
| Best for | big lists you only email now and then | self-hosted email marketing on a $79 lifetime licence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailcoach and MailWizz. How we grade
Price against what you get
Mailcoach starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. MailWizz starts at $4.92 a month when paid by the year and scores 2.3.
They score the same, and MailWizz starts $5.07 a month lower. Of the other email marketing and newsletter tools on the chart, 10 score higher than Mailcoach for less, and 2 score higher than MailWizz for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailWizz can be bought with a one-time purchase.
- MailWizz also covers templates.
At a glance
| Mailcoach | MailWizz | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $9.99 per month with 2,000 emails, plus $0.002 per extra email | $59 per year (Regular license); lifetime license $79 once |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Spatie | MailWizz |
| Price read from | mailcoach.app | mailwizz.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
MailWizz
- You host it yourself; the license does not include servers, sending or deliverability, and the vendor's hosted MailWizz is a separate service.
- Subscriptions last one year. If one lapses, the vendor says the application goes offline after a 5-day grace period, though the data stays untouched.
- Each license includes 1 month of premium support; longer support is sold separately.
- The Regular license is for personal use only; charging customers for access requires the Extended license.
Key features
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
MailWizz
- Lists, segments and campaigns
- Unlimited email lists, segments, subscribers and recurring campaigns, plus autoresponder (follow-up) campaigns and surveys.
- Template builders
- Several drag-and-drop template builders to choose from, including Basic, GrapesJS and Stripo, and uploads of existing email templates.
- Delivery and bounce handling
- Multiple delivery servers (SMTP or email providers), bounce servers, feedback loop servers, sending and tracking domains with DKIM signatures.
- Customer groups and limits
- Customers and administrators sit in groups with fine-grained permissions and limits, so one install can serve many accounts.
- SaaS features
- With an Extended license: price plans, payment gateways (PayPal and offline included), orders, promo codes, currencies and taxes.
- Extensions and themes
- Extensions, themes and language packs can be added; the vendor mentions backup managers and list cleaning services as examples.
Plans
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
MailWizz
Regular subscription$59
per year for 1 license
For managing your own lists and campaigns. Includes updates and 1 month of premium support. 3 licenses cost $159 a year, 5 licenses $239.
Extended subscription$219
per year for 1 license
Adds the right to run MailWizz as a paid service for customers. 3 licenses cost $589 a year, 5 licenses $879. Includes 1 month of premium support.
Regular lifetime license$79
one-time
Personal-use license valid for the life of the product, with 1 month of premium support. Extra support is sold in separate support packs.
Extended lifetime license$275
one-time
Lifetime license that allows using MailWizz as a SaaS business and charging customers, with 1 month of premium support.
Common questions
Which is cheaper, Mailcoach or MailWizz?
As of Nov 13, 2026, MailWizz is cheaper to start with: $4.92 a month when paid by the year, against $9.99 a month for Mailcoach. Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email, and MailWizz starts at $59 per year (Regular license); lifetime license $79 once.
Which has a free plan, Mailcoach or MailWizz?
As of Nov 13, 2026, neither Mailcoach nor MailWizz has a free plan. Mailcoach has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.