SmartSurvey vs Snap Surveys (2026): which should you pick?

Pick SmartSurvey if

• Fits if you want a free plan to try and a UK-based vendor
• Works for teams that need dashboards and shared reports on Growth

Look elsewhere if

• Pricey if you are one person, with Advanced at GBP 70 a month
• Tight if you stay free, as there are 100 responses a month and no e-mail invites
• Skip it if you need several users on Advanced, as multiple users start on Growth, GBP 100 a user
• Watch out: prices are in pounds and exclude VAT
• Watch out: case management and full white labelling are Scale add-ons

Pick Snap Surveys if

• Fits if you want the vendor's team to build your surveys and reports
• Works for one person running a small survey on the free plan

Look elsewhere if

• Tight if you want email invitations, as Starter has none
• Pricey if you need offline surveys, quotas or shared projects, which are Elite at £95 a user
• Not for you if you need an API or SSO, as both are Ultra
• Watch out: prices are in pounds and no dollar price was found

SmartSurvey

• Prices are in pounds sterling and exclude VAT, according to the pricing page.
• Advanced includes a single user; multiple users start on Growth, which is priced per user.
• The free plan has 100 responses a month and no e-mail invitations.
• Case management, reputation management and full white labelling are add-ons on the Scale tier.

Snap Surveys

• Prices are shown in pounds sterling; no dollar price was found.
• The free Starter plan allows 200 responses and no email invitations.
• Advanced is priced for 1 user; Elite starts at 1 user and is priced per user.
• Offline surveys, quotas, AI text summary and shared projects need Elite; SSO and API need Ultra.

SmartSurvey

Survey and form builder

Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.

Logic and personalisation

Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.

Analysis

Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.

Dashboards and sharing

Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.

Distribution

Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.

API and integrations

Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.

Snap Surveys

AI survey creator

Describes or pastes existing questions and builds a structured survey.

AI text summary

Condenses open-ended answers into a summary; listed from Elite up.

Managed implementation

Advanced to Ultra include Snap's team building a set number of surveys and dashboards, with branding and user training.

Offline and kiosk surveys

Elite adds offline surveys and kiosk mode.

Screen-outs, quotas and piping

Research features such as screen-outs, quotas, pre-populated answers and tabbed questionnaires start on Elite.

Security and accessibility

The pricing page lists ISO 27001, Cyber Essentials Plus, MFA, encryption at rest, and WCAG and Section 508 compliance.

SmartSurvey

• Basic£0

  1 user, 100 responses per month, core question types and 130+ templates.

• Advanced£70

  per month, billed annually (£840 a year; £90 billed monthly)

  1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis.

• Growth£100

  per user / month, billed annually (£1,200 a year; £125 billed monthly)

  Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks.

• ScaleCustom

  Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance.

Snap Surveys

• Starter$0

  1 user, 200 responses, unlimited surveys, AI survey creation and a reporting dashboard; email invitations not included.

• Advanced£30

  per month for 1 user, billed annually (£360 a year)

  50,000 responses and 100,000 email invites, with Snap's team building up to 3 basic surveys and dashboards and training the user.

• Elite£95

  per user / month, billed annually (£1,140 a year)

  150,000 responses and 250,000 invites, offline and kiosk mode, AI text summary, quotas and shared projects, with up to 5 advanced surveys built by Snap.

• UltraCustom

  Custom users, responses and invites, plus SSO, API, white labeling and a customer success manager. Sold through sales.

SmartSurvey

• Annual discount

  Save with annual billing

  The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth.

• Education

  Student plan

  The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier.

Snap Surveys

No public discounts listed.