QuestionPro vs Snap Surveys (2026): which should you pick?

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Pick Snap Surveys if

• Fits if you want the vendor's team to build your surveys and reports
• Works for one person running a small survey on the free plan

Look elsewhere if

• Tight if you want email invitations, as Starter has none
• Pricey if you need offline surveys, quotas or shared projects, which are Elite at £95 a user
• Not for you if you need an API or SSO, as both are Ultra
• Watch out: prices are in pounds and no dollar price was found

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

Snap Surveys

• Prices are shown in pounds sterling; no dollar price was found.
• The free Starter plan allows 200 responses and no email invitations.
• Advanced is priced for 1 user; Elite starts at 1 user and is priced per user.
• Offline surveys, quotas, AI text summary and shared projects need Elite; SSO and API need Ultra.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

Snap Surveys

AI survey creator

Describes or pastes existing questions and builds a structured survey.

AI text summary

Condenses open-ended answers into a summary; listed from Elite up.

Managed implementation

Advanced to Ultra include Snap's team building a set number of surveys and dashboards, with branding and user training.

Offline and kiosk surveys

Elite adds offline surveys and kiosk mode.

Screen-outs, quotas and piping

Research features such as screen-outs, quotas, pre-populated answers and tabbed questionnaires start on Elite.

Security and accessibility

The pricing page lists ISO 27001, Cyber Essentials Plus, MFA, encryption at rest, and WCAG and Section 508 compliance.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

Snap Surveys

• Starter$0

  1 user, 200 responses, unlimited surveys, AI survey creation and a reporting dashboard; email invitations not included.

• Advanced£30

  per month for 1 user, billed annually (£360 a year)

  50,000 responses and 100,000 email invites, with Snap's team building up to 3 basic surveys and dashboards and training the user.

• Elite£95

  per user / month, billed annually (£1,140 a year)

  150,000 responses and 250,000 invites, offline and kiosk mode, AI text summary, quotas and shared projects, with up to 5 advanced surveys built by Snap.

• UltraCustom

  Custom users, responses and invites, plus SSO, API, white labeling and a customer success manager. Sold through sales.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.

Snap Surveys

No public discounts listed.