Constant Contact vs Pinpointe (2026): which should you pick?
As of Nov 13, 2026, Constant Contact grades higher than Pinpointe: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Constant Contact grades higher on features, ease of use and platforms. Pinpointe grades higher on value for money. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Constant Contact
Email, SMS and social marketing for small businesses
Pinpointe
Email marketing service for permission-based campaigns
Which one is for you
Pick Constant Contact if
- Fits if you run a small business and want email, social posts and event sign-ups in one place
- Works for agencies looking after several small clients, or for checking results from an iPhone
Look elsewhere if
- Pricey if you just want to schedule a newsletter, since that needs the $29.75 Standard plan
- Skip it if you want a free plan to grow into, as there's only a 30-day trial with 100 sends
- Tight if your list shrinks after a busy season, as the bill stays at the highest tier you've sent at
- Not for you if you need Android, a desktop app or other integrations, as none are on record
- Watch out: monthly prices aren't shown, sends cap at 10 to 24 times your contacts, and SMS is a monthly add-on
Pick Pinpointe if
- Fits if you have a list near 15,000 and send with permission
- Works for agencies that want several accounts under one roof
Look elsewhere if
- Pricey if your list is small, because the cheapest listed plan is $99 a month for 15,000
- Not for you if you want to sign up at once, as accounts are reviewed before approval
- Skip it if your list is bought, since only permission-based sending is allowed
- Watch out: a dedicated IP is $50 a month, and the site footer shows a 2023 copyright
How we grade them
| 2.6GPAConstant ContactGood | 2.0GPAPinpointeFair | |
|---|---|---|
| Value for money | DLite is $10.20 a month on yearly billing, which looks low. But it can't schedule a send and has 1 automation template. Scheduling and subject-line tests need Standard at $29.75, more than twice what a typical email tool charges, and custom automations need Premium at $68. | C$99 a month for a 15,000-contact list, with smaller lists not shown. That's the floor, and it sits well above the $20 middle, though it covers a big list. |
| Free plan and trial | CNo free plan. There's a 30-day trial with up to 100 email sends, and it ends on its own rather than rolling into a plan. That's enough to try the editor, not to run a real campaign to your list. | CA free trial with no card, but its length isn't stated and there's no free plan. |
| Features | BEmail with AI writing help, automations, segments, landing pages, sign-up forms, surveys, event pages and posting to Facebook, Instagram and LinkedIn. That's the whole job. SMS is a separate monthly add-on. | CEditor, drips, spam score and inbox previews, Google Analytics and a multi-account structure. Nothing shows social or SMS. |
| Ease of use | A4.76 from 10,653 App Store ratings for its iPhone and iPad app, the top band. You can check campaigns, contacts and reports from your phone. | CNo store rating on record. A web service where you build the campaigns. |
| Platforms and integrations | BWeb plus an iPhone and iPad app, and it posts straight to Facebook, Instagram and LinkedIn. No Android or desktop app, though, and no API or other integrations on record. | CWeb only, with Google Analytics as the single integration. |
| Best for | email, social posts and events for a small business | permission-based email to larger lists |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Constant Contact and Pinpointe. How we grade
Price against what you get
Constant Contact starts at $10.20 a month and scores 3.3 out of 4 on features, ease of use and platforms. Pinpointe starts at $99 a month and scores 2.0.
Constant Contact scores higher and starts $88.80 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Constant Contact for less, and 56 score higher than Pinpointe for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Constant Contact also covers forms and business texting.
- Pinpointe also covers reports and a/B testing.
At a glance
| Constant Contact | Pinpointe | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $10.20 per month and up by contact count, billed annually (Lite) | $99 per month for a 15,000-contact list, billed monthly |
| Free plan | None | None |
| Free trial | 30-day free trial with up to 100 email sends; it ends on its own | Free trial, no credit card needed |
| Web | ||
| iOS | ||
| Made by | Constant Contact, Inc. | Pinpointe On Demand, Inc. |
| Price read from | constantcontact.com | pinpointe.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Constant Contact
- The US pricing page shows yearly-billed prices, 15% below paying monthly; the monthly figures and the contacts each starting price covers were not shown.
- Monthly sends are capped at 10 to 24 times the contact tier, by plan; extra emails cost $0.002 each.
- The bill follows the highest contact tier reached; once you send at a higher tier, it cannot be lowered.
- SMS marketing is sold as a separate monthly add-on to an email plan.
Pinpointe
- The cheapest listed plan is for a 15,000-contact list; smaller lists are not shown on the pricing page.
- Accounts are reviewed before approval, and only permission-based sending is allowed; purchased lists are not permitted.
- A dedicated IP address is $50 a month, suggested for senders over 100,000 emails a month.
- Enterprise is sold on an annual agreement; the site footer shows a 2023 copyright date.
Key features
Constant Contact
- Email campaigns with AI
- Branded templates and AI content generation for newsletters and promotions, with actionable blocks for RSVPs, social follows and feedback.
- Automations and Campaign Builder
- Lite includes a welcome automation; Standard adds Campaign Builder for AI-made multi-channel campaigns; Premium adds custom automations.
- Segments and testing
- Standard and above add automated segments based on campaign engagement, scheduled sending and A/B subject line tests.
- Landing pages, surveys and events
- Build landing pages, sign-up forms, survey pages and event pages to collect contacts and registrations.
- Social posting
- Post to Facebook, Instagram and LinkedIn at once and track engagement next to email results.
- Ads and SEO on Premium
- Premium adds advanced reporting, Facebook lookalike targeting, Google ad management and SEO recommendations.
Pinpointe
- WYSIWYG email editor
- A visual editor for building campaigns, with personalization of each email.
- Drip marketing and autoresponders
- Virtually unlimited drip campaigns are listed as part of every account.
- Spam score and inbox previews
- A spam score checker and an email inbox previewer are listed among the features.
- Google Analytics integration
- Campaign tracking can connect to Google Analytics alongside the real-time analytics view.
- Multi-account structure
- Enterprise adds separate dedicated accounts that can expand to 250, with brand control and a custom URL.
- Support included
- All accounts get email, live chat, a knowledge base and training videos; phone support is for Enterprise customers.
Plans
Constant Contact
Lite$10.20
per month and up by contacts, billed annually
Email and social posting, 1 automation template, basic reports and 1 custom segment. The price rises with contacts and sends.
Standard$29.75
per month and up by contacts, billed annually
Adds scheduling, subject-line tests, 3 automation templates, an AI campaign builder and open and click reports. Marked recommended.
Premium$68
per month and up by contacts, billed annually
Adds dynamic content, unlimited and custom automations, SEO tips, Google ads, priority support and 500 text messages.
Multi-AccountCustom
For teams that need 5 or more accounts across locations. Sold through sales.
Pinpointe
Professional Edition$99
per month for a list of 15,000, billed monthly
1 primary account with 5 team members, 20 more optional. Price rises with list size, 6-month prepay is 10% off.
Enterprise Edition$490
per month for a list of 75,000, billed monthly
Annual agreement, can pay monthly. Unlimited team members, 5 dedicated accounts, dedicated cloud and custom URL.
Ways to pay less
Constant Contact
- Annual discount
Save 15% with yearly billing
Constant Contact's pricing page says prepaying for 12 months saves up to 15%, and nonprofits that prepay save up to 30%.
Pinpointe
- Other savings
10% off with 6-month prepay
The Professional Edition pricing toggle shows a 6-month prepay option marked 10% off the monthly price.
Common questions
Which is cheaper, Constant Contact or Pinpointe?
As of Nov 13, 2026, Constant Contact is cheaper to start with: $10.20 a month, against $99 a month for Pinpointe. Constant Contact starts at $10.20 per month and up by contact count, billed annually (Lite), and Pinpointe starts at $99 per month for a 15,000-contact list, billed monthly.
Which has a free plan, Constant Contact or Pinpointe?
As of Nov 13, 2026, neither Constant Contact nor Pinpointe has a free plan. Both have a free trial.
Which platforms do Constant Contact and Pinpointe run on?
As of Nov 13, 2026, only Constant Contact lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.