Campaigner vs Pinpointe (2026): which should you pick?
As of Nov 13, 2026, Campaigner grades higher than Pinpointe: 2.4 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Campaigner grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Campaigner
Email marketing with multi-path workflows and audience insights
Pinpointe
Email marketing service for permission-based campaigns
Which one is for you
Pick Campaigner if
- Fits if you run a WooCommerce, BigCommerce or Shopify store and want cart and back-in-stock emails
- Works for teams that segment by behavior or move contacts in bulk over SFTP or the API
Look elsewhere if
- Skip it if you want automations on the lowest plan, as workflows start on Advanced at $35
- Not for you if you mind someone else's logo in your emails, as Essentials keeps Campaigner branding
- Tight if you want texts too, as SMS is a separate product, Campaigner SMS
- Watch out: the pricing page doesn't say if prices are billed monthly or yearly, and shows none past 100,000 contacts
- Pricey if you want list cleaning, as Reputation Defender adds 20% to the plan price
Pick Pinpointe if
- Fits if you have a list near 15,000 and send with permission
- Works for agencies that want several accounts under one roof
Look elsewhere if
- Pricey if your list is small, because the cheapest listed plan is $99 a month for 15,000
- Not for you if you want to sign up at once, as accounts are reviewed before approval
- Skip it if your list is bought, since only permission-based sending is allowed
- Watch out: a dedicated IP is $50 a month, and the site footer shows a 2023 copyright
How we grade them
| 2.4GPACampaignerFair | 2.0GPAPinpointeFair | |
|---|---|---|
| Value for money | CEssentials is $14 a month for up to 1,000 contacts, right at the middle of what email tools charge, and $72 at 10,000. But it has no automation workflows and keeps Campaigner branding; both need Advanced at $35. Campaigner doesn't say whether prices are billed monthly or yearly. | C$99 a month for a 15,000-contact list, with smaller lists not shown. That's the floor, and it sits well above the $20 middle, though it covers a big list. |
| Free plan and trial | CNo free plan, but a 30-day free trial with full access to every feature, and no card is mentioned. A month covers a campaign or two. | CA free trial with no card, but its length isn't stated and there's no free plan. |
| Features | BThe whole job: drag-and-drop and HTML editors, A/B and multivariate tests, multi-path workflows with rule triggers, dynamic content, segments, landing pages and store-driven cart emails. Workflows need Advanced, and SMS is a separate product. | CEditor, drips, spam score and inbox previews, Google Analytics and a multi-account structure. Nothing shows social or SMS. |
| Ease of use | CNo App Store rating on record, and it's a web app where the work is building templates, segments and branching workflows. The builder checks for errors before launch, but expect some learning. | CNo store rating on record. A web service where you build the campaigns. |
| Platforms and integrations | BWeb only, with WooCommerce, BigCommerce, Shopify, Zapier, HubSpot, Salesforce, Google Analytics and Adobe Analytics, plus a REST API, webhooks and SFTP imports. No desktop or phone app, so B is the ceiling. | CWeb only, with Google Analytics as the single integration. |
| Best for | segmented email for small online stores | permission-based email to larger lists |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Campaigner and Pinpointe. How we grade
Price against what you get
Campaigner starts at $14 a month and scores 2.7 out of 4 on features, ease of use and platforms. Pinpointe starts at $99 a month and scores 2.0.
Campaigner scores higher and starts $85 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Campaigner for less, and 56 score higher than Pinpointe for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Campaigner also covers forms.
- Pinpointe also covers reports and a/B testing.
At a glance
| Campaigner | Pinpointe | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $14 per month for up to 1,000 contacts | $99 per month for a 15,000-contact list, billed monthly |
| Free plan | None | None |
| Free trial | 30-day free trial with full access to every feature | Free trial, no credit card needed |
| Web | ||
| Made by | J2 Global Canada, Inc. | Pinpointe On Demand, Inc. |
| Price read from | campaigner.com | pinpointe.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Campaigner
- Essentials has no automation workflows and keeps Campaigner branding on emails; both need Advanced.
- Reputation Defender list cleaning costs 20% of the plan price, and transactional email is an add-on on Custom plans.
- The pricing page shows monthly prices without saying whether they are billed monthly or yearly, and gives no price above 100,000 contacts.
- Text messaging is a separate product, Campaigner SMS, which can add SMS steps to workflows.
Pinpointe
- The cheapest listed plan is for a 15,000-contact list; smaller lists are not shown on the pricing page.
- Accounts are reviewed before approval, and only permission-based sending is allowed; purchased lists are not permitted.
- A dedicated IP address is $50 a month, suggested for senders over 100,000 emails a month.
- Enterprise is sold on an annual agreement; the site footer shows a 2023 copyright date.
Key features
Campaigner
- Editors and templates
- Drag-and-drop and HTML editors, mobile-ready templates, reusable content blocks, content pulled from RSS feeds or a URL, and an AI subject line generator.
- Automation workflows
- A visual builder for straight-line or multi-path workflows with time, rule, conditional and custom triggers, delays and an error check before launch. Advanced plan and up.
- Segmentation and dynamic content
- Segments by contact fields, campaign activity, form submissions and, on Advanced, location. Dynamic and conditional content changes an email for each reader.
- Audience Insights and AI Insight Builder
- A dashboard of contact demographics such as age, location and home ownership, and an add-on that builds mailing lists from a plain-language description.
- Ecommerce emails
- Free WooCommerce and BigCommerce plugins and a Shopify plug-in sync store data for abandoned cart and back-in-stock emails, with purchase history segments on Advanced.
- API, webhooks and SFTP
- A REST API, webhooks for contact, list and campaign activity, and scheduled SFTP imports and exports on every plan.
Pinpointe
- WYSIWYG email editor
- A visual editor for building campaigns, with personalization of each email.
- Drip marketing and autoresponders
- Virtually unlimited drip campaigns are listed as part of every account.
- Spam score and inbox previews
- A spam score checker and an email inbox previewer are listed among the features.
- Google Analytics integration
- Campaign tracking can connect to Google Analytics alongside the real-time analytics view.
- Multi-account structure
- Enterprise adds separate dedicated accounts that can expand to 250, with brand control and a custom URL.
- Support included
- All accounts get email, live chat, a knowledge base and training videos; phone support is for Enterprise customers.
Plans
Campaigner
Essentials$14
per month for up to 1,000 contacts, billing term not stated
Editors, templates, A/B and multivariate tests, autoresponders, landing pages and reports, with Campaigner branding. $72 a month at 10,000 contacts.
Advanced$35
per month for up to 1,000 contacts, billing term not stated
Adds multi-path workflows with time and rule triggers, conversion tracking, purchase behavior and no branding. $124 a month at 10,000 contacts.
CustomCustom
For large senders: sub-accounts, single sign-on, a dedicated account manager and deliverability consulting. Setup fees may apply.
Pinpointe
Professional Edition$99
per month for a list of 15,000, billed monthly
1 primary account with 5 team members, 20 more optional. Price rises with list size, 6-month prepay is 10% off.
Enterprise Edition$490
per month for a list of 75,000, billed monthly
Annual agreement, can pay monthly. Unlimited team members, 5 dedicated accounts, dedicated cloud and custom URL.
Ways to pay less
Campaigner
No public discounts listed.
Pinpointe
- Other savings
10% off with 6-month prepay
The Professional Edition pricing toggle shows a 6-month prepay option marked 10% off the monthly price.
Common questions
Which is cheaper, Campaigner or Pinpointe?
As of Nov 13, 2026, Campaigner is cheaper to start with: $14 a month, against $99 a month for Pinpointe. Campaigner starts at $14 per month for up to 1,000 contacts, and Pinpointe starts at $99 per month for a 15,000-contact list, billed monthly.
Which has a free plan, Campaigner or Pinpointe?
As of Nov 13, 2026, neither Campaigner nor Pinpointe has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.