Pinpointe vs VerticalResponse (2026): which should you pick?
As of Nov 13, 2026, Pinpointe and VerticalResponse share a 2.0 GPA, neither has a free plan, and VerticalResponse starts cheaper, at $13 a month against $99 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Pinpointe
Email marketing service for permission-based campaigns
VerticalResponse
Email marketing for small businesses, priced by list size
Which one is for you
Pick Pinpointe if
- Fits if you have a list near 15,000 and send with permission
- Works for agencies that want several accounts under one roof
Look elsewhere if
- Pricey if your list is small, because the cheapest listed plan is $99 a month for 15,000
- Not for you if you want to sign up at once, as accounts are reviewed before approval
- Skip it if your list is bought, since only permission-based sending is allowed
- Watch out: a dedicated IP is $50 a month, and the site footer shows a 2023 copyright
Pick VerticalResponse if
- Fits if you send to a few hundred contacts and want a long trial before paying
- Works for sending to a list with landing pages and pop-ups bundled in
Look elsewhere if
- Skip it if you want a free plan: the only free option is the 60-day trial
- Pricey if your list grows, with $40 a month at 2,500 contacts on Basic and $58 on Pro
- Tight if you need A/B subject tests or advanced reporting, which are Pro only
- Watch out: Test Kit previews cost credits, and prices for bigger lists come from a calculator or a sales form
- Too light for anyone who needs a list of connected apps, as none are named
How we grade them
| 2.0GPAPinpointeFair | 2.0GPAVerticalResponseFair | |
|---|---|---|
| Value for money | C$99 a month for a 15,000-contact list, with smaller lists not shown. That's the floor, and it sits well above the $20 middle, though it covers a big list. | C$13 a month for 500 contacts, then $28 at 1,000 and $40 at 2,500. That sits between the cheaper quarter ($9.99) and the dearer quarter ($33) of email tools, and it rises fast. |
| Free plan and trial | CA free trial with no card, but its length isn't stated and there's no free plan. | CNo free plan, but the 60-day trial needs no credit card, which is a long look. |
| Features | CEditor, drips, spam score and inbox previews, Google Analytics and a multi-account structure. Nothing shows social or SMS. | CEditor, follow-ups, autoresponders, landing pages, pop-ups and surveys. A/B subject tests and advanced reporting are Pro only, and Test Kit previews are bought in credits. |
| Ease of use | CNo store rating on record. A web service where you build the campaigns. | CNo rating on record. It's a web app where you build the emails and the follow-ups yourself. |
| Platforms and integrations | CWeb only, with Google Analytics as the single integration. | CWeb only, and the listing names no integrations. |
| Best for | permission-based email to larger lists | small-list email with a 60-day trial |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pinpointe and VerticalResponse. How we grade
Price against what you get
Pinpointe starts at $99 a month and scores 2.0 out of 4 on features, ease of use and platforms. VerticalResponse starts at $13 a month and scores 2.0.
They score the same, and VerticalResponse starts $86 a month lower. Of the other email marketing and newsletter tools on the chart, 56 score higher than Pinpointe for less, and 24 score higher than VerticalResponse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pinpointe also covers reports.
- VerticalResponse also covers templates, surveys and popups.
At a glance
| Pinpointe | VerticalResponse | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month for a 15,000-contact list, billed monthly | $13 per month for up to 500 contacts, billed monthly |
| Free plan | None | None |
| Free trial | Free trial, no credit card needed | 60-day free trial of the core email features, no credit card required |
| Web | ||
| Made by | Pinpointe On Demand, Inc. | VerticalResponse |
| Price read from | pinpointe.com | verticalresponse.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Pinpointe
- The cheapest listed plan is for a 15,000-contact list; smaller lists are not shown on the pricing page.
- Accounts are reviewed before approval, and only permission-based sending is allowed; purchased lists are not permitted.
- A dedicated IP address is $50 a month, suggested for senders over 100,000 emails a month.
- Enterprise is sold on an annual agreement; the site footer shows a 2023 copyright date.
VerticalResponse
- There is no free plan for email; the free option is a 60-day trial.
- Automated follow-up emails are listed on both paid plans, but advanced reporting and A/B subject line tests need Pro.
- Pay as You Go is a separate option for occasional senders: credits cost $0.03 per email for 200 to 1,000 credits, falling to $0.0086 per email at 75,001 or more.
- The pricing page shows only the first steps of the contact-based price table here; costs for larger lists come from its calculator or a sales form.
Key features
Pinpointe
- WYSIWYG email editor
- A visual editor for building campaigns, with personalization of each email.
- Drip marketing and autoresponders
- Virtually unlimited drip campaigns are listed as part of every account.
- Spam score and inbox previews
- A spam score checker and an email inbox previewer are listed among the features.
- Google Analytics integration
- Campaign tracking can connect to Google Analytics alongside the real-time analytics view.
- Multi-account structure
- Enterprise adds separate dedicated accounts that can expand to 250, with brand control and a custom URL.
- Support included
- All accounts get email, live chat, a knowledge base and training videos; phone support is for Enterprise customers.
VerticalResponse
- Email editor and templates
- A drag-and-drop editor with customizable, mobile-responsive templates, an HTML editor and an image library.
- Automated follow-ups and series
- Resend a campaign to people who missed it, or send autoresponders and welcome series triggered by how contacts engage.
- Landing pages and pop-ups
- Build stand-alone landing pages and customizable pop-up forms to collect sign-ups. Landing pages are unlimited on both paid plans.
- Reporting and A/B testing
- Pro adds advanced reporting (opens, clicks, devices, locations), delivery rate review and A/B testing of subject lines.
- Test Kit
- Preview an email on 50+ platforms by spending one credit per test. Pro includes 10 credits; extra credits are bought separately.
- Surveys
- A separate survey tool with a free plan of 10 questions and 100 respondents per survey, and a paid Basic plan with no limits on either.
Plans
Pinpointe
Professional Edition$99
per month for a list of 15,000, billed monthly
1 primary account with 5 team members, 20 more optional. Price rises with list size, 6-month prepay is 10% off.
Enterprise Edition$490
per month for a list of 75,000, billed monthly
Annual agreement, can pay monthly. Unlimited team members, 5 dedicated accounts, dedicated cloud and custom URL.
VerticalResponse
Basic$13
per month for up to 500 contacts, billed monthly
Unlimited emails, landing pages, pop-ups and follow-ups. Rises with the list: $28 a month at 1,000 contacts, $40 at 2,500.
Pro$19
per month for up to 500 contacts, billed monthly
Basic plus advanced reporting, delivery rate review, A/B subject tests and 10 Test Kit credits. $38 a month at 1,000 contacts, $58 at 2,500.
Ways to pay less
Pinpointe
- Other savings
10% off with 6-month prepay
The Professional Edition pricing toggle shows a 6-month prepay option marked 10% off the monthly price.
VerticalResponse
- Nonprofit
50% off Pro for nonprofits
VerticalResponse lists a 50% discount on its Pro plans for non-profits, applied for through a form on the pricing page.
Common questions
Which is cheaper, Pinpointe or VerticalResponse?
As of Nov 13, 2026, VerticalResponse is cheaper to start with: $13 a month, against $99 a month for Pinpointe. Pinpointe starts at $99 per month for a 15,000-contact list, billed monthly, and VerticalResponse starts at $13 per month for up to 500 contacts, billed monthly.
Which has a free plan, Pinpointe or VerticalResponse?
As of Nov 13, 2026, neither Pinpointe nor VerticalResponse has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.