iContact vs Pinpointe (2026): which should you pick?
As of Nov 13, 2026, iContact grades higher than Pinpointe: 2.6 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
iContact grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
iContact
Email marketing for small businesses, with social posting built in
Pinpointe
Email marketing service for permission-based campaigns
Which one is for you
Pick iContact if
- Fits if you send a regular newsletter to a modest list, at $9 a month for 500 contacts
- Works for Salesforce users who'd rather run campaigns without leaving it, or for posting each email to social
Look elsewhere if
- Tight if you stay on Standard, with 1 user, 1 segment, 1 landing page and 1 automation
- Skip it if you want a free plan to grow on, as there's only the 30-day trial
- Pricey if you send a lot, as going past the plan's monthly sending limit is charged as overage
- Watch out: the pricing page's chart and slider disagree, such as Ultimate at $54 or $84 for 5,000 contacts
- Not for you if you want an API or Zapier, as neither is on record, and lists over 50,000 go through sales
Pick Pinpointe if
- Fits if you have a list near 15,000 and send with permission
- Works for agencies that want several accounts under one roof
Look elsewhere if
- Pricey if your list is small, because the cheapest listed plan is $99 a month for 15,000
- Not for you if you want to sign up at once, as accounts are reviewed before approval
- Skip it if your list is bought, since only permission-based sending is allowed
- Watch out: a dedicated IP is $50 a month, and the site footer shows a 2023 copyright
How we grade them
| 2.6GPAiContactGood | 2.0GPAPinpointeFair | |
|---|---|---|
| Value for money | BStandard is $9 a month for 500 contacts billed monthly, inside the cheaper quarter of email tools, and $73 at 10,000. It stops at 1 user, 2 lists, 1 segment and 1 automation, though; unlimited use and social posting are Premium at $16, a little above the middle. | C$99 a month for a 15,000-contact list, with smaller lists not shown. That's the floor, and it sits well above the $20 middle, though it covers a big list. |
| Free plan and trial | CNo free plan, but a 30-day free trial with full access, and no card is mentioned. A month is enough to send a few real newsletters before deciding. | CA free trial with no card, but its length isn't stated and there's no free plan. |
| Features | BThe whole job: a drag-and-drop editor with templates, AI-written emails and images, automations on sign-ups, dates and segments, forms, landing pages and social posting from the same dashboard. Dynamic content and built-in verification are Ultimate only. | CEditor, drips, spam score and inbox previews, Google Analytics and a multi-account structure. Nothing shows social or SMS. |
| Ease of use | CNo App Store rating on record. It's a web app where you build the emails, lists and landing pages yourself; the AI drafts some of the text, but there's still setting up before the first send. | CNo store rating on record. A web service where you build the campaigns. |
| Platforms and integrations | BWeb only, with Salesforce, Shopify and posting to Facebook, Instagram, TikTok, LinkedIn and X, plus a separate edition that runs inside Salesforce. No API, Zapier or phone app on record. | CWeb only, with Google Analytics as the single integration. |
| Best for | small-business newsletters with social posting | permission-based email to larger lists |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: iContact and Pinpointe. How we grade
Price against what you get
iContact starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Pinpointe starts at $99 a month and scores 2.0.
iContact scores higher and starts $90 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than iContact for less, and 56 score higher than Pinpointe for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- iContact also covers templates and forms.
- Pinpointe also covers reports and a/B testing.
At a glance
| iContact | Pinpointe | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $9 per month for up to 500 contacts, billed monthly | $99 per month for a 15,000-contact list, billed monthly |
| Free plan | None | None |
| Free trial | 30-day free trial with full access | Free trial, no credit card needed |
| Web | ||
| Made by | J2 Martech Corp | Pinpointe On Demand, Inc. |
| Price read from | icontact.com | pinpointe.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
iContact
- There is no free plan; after the 30-day trial the cheapest plan is $9 a month for 500 contacts.
- Standard allows 1 user, 1 landing page, 1 automation and 1 segment; unlimited use needs Premium or Ultimate.
- Sending past the plan's monthly limit is charged as overage, and lists over 50,000 contacts are priced by contacting sales.
- The comparison chart on the pricing page shows different figures from the price slider, such as Ultimate at $54 for 5,000 contacts against $84.
Pinpointe
- The cheapest listed plan is for a 15,000-contact list; smaller lists are not shown on the pricing page.
- Accounts are reviewed before approval, and only permission-based sending is allowed; purchased lists are not permitted.
- A dedicated IP address is $50 a month, suggested for senders over 100,000 emails a month.
- Enterprise is sold on an annual agreement; the site footer shows a 2023 copyright date.
Key features
iContact
- Drag-and-drop editor and templates
- Build emails from blocks of text, images, buttons and video, starting from a library of pre-designed email and landing page templates and stock images.
- AI email and image generation
- Describe the email, tone and length and AI drafts the subject line, copy and calls to action, or creates images saved to the media library. Brand settings keep drafts on style.
- Automations
- Welcome emails on sign-up, specific-date and custom-date triggers, and journeys that start when a contact qualifies for a segment. Standard allows one automation.
- Social posting
- Schedule posts to Facebook, Instagram, TikTok, LinkedIn and X from one dashboard, embed posts in emails, and post an email's content to social channels as it sends.
- List management and verification
- CSV import, segmentation, sign-up forms and landing page forms, plus email verification that marks addresses deliverable, risky, undeliverable or unknown.
- iContact for Salesforce
- A separate edition that runs campaigns, scheduled sends and reports inside Salesforce using its contact and lead data. It is arranged through a specialist.
Pinpointe
- WYSIWYG email editor
- A visual editor for building campaigns, with personalization of each email.
- Drip marketing and autoresponders
- Virtually unlimited drip campaigns are listed as part of every account.
- Spam score and inbox previews
- A spam score checker and an email inbox previewer are listed among the features.
- Google Analytics integration
- Campaign tracking can connect to Google Analytics alongside the real-time analytics view.
- Multi-account structure
- Enterprise adds separate dedicated accounts that can expand to 250, with brand control and a custom URL.
- Support included
- All accounts get email, live chat, a knowledge base and training videos; phone support is for Enterprise customers.
Plans
iContact
Standard$9
per month for up to 500 contacts, billed monthly
Sends 10 times the list a month, 1 user, 2 lists, 1 segment, 1 landing page and 1 automation. Price rises with the list: $73 a month at 10,000 contacts.
Premium$16
per month for up to 500 contacts, billed monthly
Sends 12 times the list, unlimited users, lists, landing pages and automations, social posting and the AI content assistant. $109 a month at 10,000 contacts.
Ultimate$24
per month for up to 500 contacts, billed monthly
Everything in Premium, sends 15 times the list, email verification included, dynamic content and AI templates and images. $128 a month at 10,000 contacts.
Pinpointe
Professional Edition$99
per month for a list of 15,000, billed monthly
1 primary account with 5 team members, 20 more optional. Price rises with list size, 6-month prepay is 10% off.
Enterprise Edition$490
per month for a list of 75,000, billed monthly
Annual agreement, can pay monthly. Unlimited team members, 5 dedicated accounts, dedicated cloud and custom URL.
Ways to pay less
iContact
- Annual discount
Save 15% with yearly billing
iContact's pricing page lists a 15% saving for paying yearly: Standard at 500 contacts is $92 a year against $9 a month billed monthly.
Pinpointe
- Other savings
10% off with 6-month prepay
The Professional Edition pricing toggle shows a 6-month prepay option marked 10% off the monthly price.
Common questions
Which is cheaper, iContact or Pinpointe?
As of Nov 13, 2026, iContact is cheaper to start with: $9 a month, against $99 a month for Pinpointe. iContact starts at $9 per month for up to 500 contacts, billed monthly, and Pinpointe starts at $99 per month for a 15,000-contact list, billed monthly.
Which has a free plan, iContact or Pinpointe?
As of Nov 13, 2026, neither iContact nor Pinpointe has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.