Heyflow vs Outgrow
We give Heyflow a 2.0 GPA and Outgrow a 2.2, out of 4.0. Outgrow grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Heyflow
No-code builder for lead funnels and multi-step forms
Outgrow
No-code builder for quizzes, calculators and lead-capture forms
How we grade them
| 2.0GPAHeyflowFair | 2.2GPAOutgrowFair | |
|---|---|---|
| Value for money | D$49 a month billed yearly buys 50 responses, 5 funnels and 1 seat with Heyflow's logo still on it. The parts you'd actually want sit far above this category's $24 middle: branding removal, payments and custom CSS on Growth at $99, A/B testing on Scale at $249. | CGraded against its own alternatives. Freelancer is $14 a month billed yearly ($22 monthly), half of involve.me's $29 or Typeform's $28, but it's 5 pieces, 250 leads and 1 user. Chatbots and landing pages need Essentials at $95, and losing the branding means Business at $600. |
| Free plan and trial | CNo free plan. A 14-day trial with no credit card needed is the whole of it, and then you're on a paid plan or you're out. | CThe free Basic plan builds forms and surveys only, 4 of them, with 100 leads a month and the branding on. Quizzes and calculators, the reason you'd come, need paying for. There's also a 7-day Business trial with no card needed. |
| Features | CIt does the lead funnel job fully: multi-step flows, conditional logic on every plan, lead scoring formulas, drop-off analytics, GA4 and ad pixels, A/B testing on Scale. But that's a narrower job than this category's. No signatures, and payments only from Growth. | CIt builds more kinds of interactive content than most: calculators with nested formulas, scored quizzes, recommendations, polls, giveaways and chatbots. But the listing shows the gaps: logic jumps only on higher plans, and one integration on standard plans. |
| Ease of use | CNo store rating on record, and a funnel is a build: steps, logic, embedding, then pixels and tracking wired up to be any use. Custom CSS and JavaScript are there if you want to go further. | CNo store rating on record. There are over 1,000 templates to start from, but a calculator or a scored quiz still means working out the formulas, outcomes and result pages yourself. |
| Platforms and integrations | BWeb with a proper CRM list in the Core bundle on every plan: HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make. Salesforce and Klaviyo wait for Scale. No apps of its own. | BWeb only, embedded on any page or hosted on an Outgrow subdomain, with HubSpot, Salesforce, Mailchimp, ActiveCampaign, Marketo and Zapier. Standard plans include just one integration, though, and there are no apps. |
| Best for | lead funnels for marketing teams | quizzes and calculators that collect leads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heyflow and Outgrow. How we grade
Price against what you get
Heyflow starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Outgrow starts at $14 a month and scores 2.3.
They score the same, and Outgrow starts $35 a month lower. Of the other form and survey tools on the chart, 18 score higher than Heyflow for less, and 3 score higher than Outgrow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Heyflow starts at $49 per month, billed yearly ($89 billed monthly). Outgrow starts at $14 per month, billed annually ($22 billed monthly).
- Outgrow has a free plan. Heyflow does not, though it has a free trial.
- Outgrow also covers templates, surveys and chatbots.
At a glance
| Heyflow | Outgrow | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $49 per month, billed yearly ($89 billed monthly) | $14 per month, billed annually ($22 billed monthly) |
| Free plan | None | Basic plan: forms and surveys only, up to 4 content pieces, 100 leads a month, 1 user and 1 layout, with Outgrow branding. |
| Free trial | 14-day free trial, no credit card needed | 7-day free trial of the Business plan, no credit card required |
| Web | ||
| Made by | Heyflow GmbH | Outgrow |
| Price read from | web.archive.org (not the vendor's own page) | outgrow.co |
| Checked | Oct 6, 2026 | Oct 18, 2026 |
Who each one suits
Heyflow
- Marketing teams building lead generation funnels
- Agencies running paid campaigns that depend on tracking pixels
- E-commerce stores using quiz funnels to guide shoppers
Outgrow
- Marketers who want leads from quizzes and calculators rather than plain forms
- Businesses building pricing, savings or ROI calculators for their site
- Online shops that want a product recommendation quiz
Worth knowing
Heyflow
- There is no free plan, only a 14-day trial, and Starter is limited to 50 responses a month and 1 seat.
- Removing the Heyflow logo, custom CSS and custom fonts start at Growth; A/B testing and custom JavaScript need Scale.
- Extra usage is charged: additional seats are $40 each per month and additional responses $0.20 to $0.24 per lead.
- Prices here come from an August 29, 2026 archive copy of the pricing page, because the live site showed a bot check; they exclude VAT.
Outgrow
- The free Basic plan builds only forms and surveys; quizzes, calculators and other content types need a paid plan.
- Each plan caps leads a month, from 250 on Freelancer to 50,000 on Business; past that, upgrade or ask Outgrow for a lead add-on.
- Outgrow branding stays on every plan below Business unless a small business incentive applies, and standard plans include one integration.
- Plans are paid upfront for the month or year, and a cancellation takes effect at the end of the committed term.
Key features
Heyflow
- Multi-step funnels and forms
- Build interactive funnels, quizzes and multi-step forms without code, then embed them as a web component or popup or connect them to a domain.
- Conditional logic and calculations
- Conditional logic is part of every plan. Formulas for lead scoring and dynamic pricing come with the Conversion bundle on Growth and Scale.
- Tracking and analytics
- Built-in analytics show conversion rates and drop-off points, with native connections to Google Analytics 4, Google Tag Manager and ad pixels.
- CRM and automation integrations
- HubSpot, Pipedrive, Zoho CRM, Google Sheets, Slack, Airtable, Zapier and Make are in the Core bundle. Salesforce and Klaviyo need Scale.
- A/B testing and custom code
- The Scale plan adds native A/B testing and lets you edit JavaScript, HTML and head code inside a funnel.
- Heyflow AI credits
- Each plan includes monthly AI credits for AI-generated blocks: 500 on Starter, 2,000 on Growth and 5,000 on Scale, plus 2,000 once at sign-up.
Outgrow
- Calculators
- Build ROI, pricing or finance calculators with basic and advanced math, including logs, powers and nested if-else formulas.
- Quizzes and assessments
- Outcome quizzes and scored assessments map answers to results, with conditional calls to action and personalized result pages.
- Forms, polls, giveaways and chatbots
- Alongside quizzes, build forms and surveys, polls, giveaways, product recommendation tools, chat-style flows and landing pages, depending on the plan.
- Templates and layouts
- More than 1,000 templates and layouts from one column to chatbot style; logic jumps and charts come with the higher plans.
- Embed or host
- Embed content on any web page or host it on a yourcompany.outgrow.us subdomain; Business adds hosting on your own domain.
- Lead data and integrations
- Review leads, answers and traffic, export and segment them, and send leads to tools such as HubSpot, Salesforce or Mailchimp, or through Zapier.
Plans
Heyflow
Starter$49
per month, billed yearly ($89 billed monthly)
50 responses a month, 5 funnels and 1 seat, with the Core bundle: conditional logic, embedding, analytics, tracking pixels and CRM integrations.
Growth$99
per month, billed yearly ($149 billed monthly)
250 responses a month, 10 funnels and 2 seats, plus Heyflow branding removed, custom CSS and fonts, payments, phone validation and SMS codes.
Scale$249
per month, billed yearly ($299 billed monthly)
1,000 responses a month, 20 funnels and 4 seats, plus A/B testing, custom JavaScript and HTML, Salesforce, WhatsApp replies and security tools.
Prime$259
per month, billed yearly ($369 billed monthly)
E-commerce plan priced by traffic: 25,000 visitors a month, 10 quiz funnels and 4 seats, with Klaviyo, Shopify and Stripe integrations.
EnterpriseFrom $1,100
per month
More than 5,000 responses a month, unlimited funnels, advanced technical support and custom enterprise security.
Outgrow
Basic$0
Free forms and surveys: 4 content pieces, 100 leads a month and 1 user, with Outgrow branding and no logic jumps.
Freelancer$14
per month for 250 leads, billed annually ($22 billed monthly)
5 content types including quizzes, assessments, polls and calculators; 5 content pieces and 1 user.
Freelancer Pro$25
per month for 1,000 leads, billed annually ($45 billed monthly)
7 content types, adding product recommendations and giveaways; 7 content pieces and 1 user.
Essentials$95
per month for 7,500 leads, billed annually ($115 billed monthly)
9 content types including chatbots and landing pages, unlimited content pieces, 3 users and email support.
Business$600
per month for 50,000 leads, billed annually ($720 billed monthly)
All content types, 10 users, a custom domain, Outgrow branding removed, webhooks, custom code and priority support.
EnterpriseCustom
For mid-market companies and agencies: extra users, SSO, API access, client accounts and Marketo or Eloqua integration.
Ways to pay less
Heyflow
- Annual discount
Save up to 31% with yearly billing
The pricing page advertises up to 31% off for yearly billing. In US dollars, Starter is $49 instead of $89 per month, Growth $99 instead of $149 and Scale $249 instead of $299.
Outgrow
- Annual discount
Save up to 44% with annual billing
Freelancer is $14 a month billed annually against $22 monthly, Freelancer Pro $25 against $45, Essentials $95 against $115 and Business $600 against $720.
- Startups
Startup Basic and Startup Special plans
New companies can apply for Startup Basic at $35 a month billed annually ($55 monthly); startups and small businesses for Startup Special at $55 ($85 monthly).
