Klaviyo vs Mailvio (2026): which should you pick?
As of Nov 13, 2026, Klaviyo grades higher than Mailvio: 2.4 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Klaviyo grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Klaviyo
Email, text and push marketing built on online-store customer data
Mailvio
Email marketing sold with a deliverability expert and onboarding
Which one is for you
Pick Klaviyo if
- Fits if you run a Shopify shop and want emails driven by what people buy
- Works for brands that want email and texts in the same flows, with revenue shown per campaign
Look elsewhere if
- Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
- Skip it if you just want a newsletter, as that's a lot of store tool to pay for
- Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
- Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
- Not for you if you want funnel and cohort reports without paying for the Personalization add-on
Pick Mailvio if
- Fits if deliverability is your trouble and you want someone to review it
- Works for lists near 5,000 that want cleaning and segments in one plan
Look elsewhere if
- Not for you if you want a free plan or trial, since there isn't one
- Skip it if you want to sign up at once, as it is application based with a required onboarding call
- Pricey if your list is over 5,000, because larger steps are priced by request
- Watch out: billing is run by JVZoo, a partner named on the page
- Watch out: the AI email writer is capped at 9 credits a quarter
How we grade them
| 2.4GPAKlaviyoFair | 1.6GPAMailvioWeak | |
|---|---|---|
| Value for money | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. | C$197 a quarter for 5,000 contacts, about $66 a month, which is in the dearer quarter against a $20 middle. The price includes a deliverability review and cleaning. |
| Free plan and trial | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. That's room to set up a new shop. Go over and sending stops until the next cycle or an upgrade. | FNothing free and no trial on the pricing page. |
| Features | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. | CUnlimited sending, deliverability review, real-time cleaning, RFM segments and an AI writer limited to 9 credits a quarter. |
| Ease of use | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, with templates on every plan. | CNo store rating on record. Sign-up includes a required onboarding call. |
| Platforms and integrations | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. | CWeb only, with no integrations or API listed. |
| Best for | online stores that market from order data | email sold with a deliverability expert |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Klaviyo and Mailvio. How we grade
Price against what you get
Klaviyo starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mailvio starts at $65.67 a month and scores 2.0.
Klaviyo scores higher and starts $45.67 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Klaviyo for less, and 54 score higher than Mailvio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Klaviyo also covers marketing automation, forms and reports.
- Mailvio also covers email verification and inbox warm-up.
At a glance
| Klaviyo | Mailvio | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $20 per month for up to 500 active profiles, billed monthly | $197 per quarter for up to 5,000 contacts |
| Free plan | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Klaviyo | Mailvio |
| Price read from | klaviyo.com | mailvio.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Mailvio
- The pricing page quotes only the 5,000-contact step; larger lists are priced up to 200,000+ contacts and over 50,000 by request.
- Signup includes a required onboarding call and the vendor says it is application based.
- Checkout and billing are run by JVZoo, a partner named on the page.
- Yearly billing is offered with about two months free.
Key features
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Mailvio
- Unlimited sending
- Plans send unlimited emails to the contacts they cover, with a mass broadcaster for large sends.
- Deliverability team
- An assigned deliverability expert, a sender reputation guard and built-in deliverability testing.
- Real-time email cleaning
- Included in the plan, as is a done-for-you domain warm-up service.
- RFM segmentation
- A segmentation tool that groups contacts by recency, frequency and monetary value.
- AI email writer
- An AI tool for drafting emails, with a set number of premium credits per quarter.
Plans
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Mailvio
Mailvio 5K$197
per quarter for up to 5,000 contacts
Unlimited emails, a deliverability review, email cleaning, RFM segmentation and an AI email writer (9 credits a quarter).
Ways to pay less
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
Mailvio
- Annual discount
About two months free with yearly billing
The pricing page says switching from quarterly to yearly billing gives about two months free.
Common questions
Which is cheaper, Klaviyo or Mailvio?
As of Nov 13, 2026, Klaviyo is cheaper to start with: $20 a month, against $65.67 a month for Mailvio. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly, and Mailvio starts at $197 per quarter for up to 5,000 contacts.
Which has a free plan, Klaviyo or Mailvio?
As of Nov 13, 2026, only Klaviyo has a free plan. Mailvio does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.