Mailvio vs Sendlane (2026): which should you pick?
As of Nov 13, 2026, Sendlane grades higher than Mailvio: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Mailvio grades higher on value for money. Sendlane grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mailvio
Email marketing sold with a deliverability expert and onboarding
Sendlane
Email and SMS marketing for online stores, priced by sends
Which one is for you
Pick Mailvio if
- Fits if deliverability is your trouble and you want someone to review it
- Works for lists near 5,000 that want cleaning and segments in one plan
Look elsewhere if
- Not for you if you want a free plan or trial, since there isn't one
- Skip it if you want to sign up at once, as it is application based with a required onboarding call
- Pricey if your list is over 5,000, because larger steps are priced by request
- Watch out: billing is run by JVZoo, a partner named on the page
- Watch out: the AI email writer is capped at 9 credits a quarter
Pick Sendlane if
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Look elsewhere if
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
How we grade them
| 1.6GPAMailvioWeak | 2.2GPASendlaneFair | |
|---|---|---|
| Value for money | C$197 a quarter for 5,000 contacts, about $66 a month, which is in the dearer quarter against a $20 middle. The price includes a deliverability review and cleaning. | D$100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. |
| Free plan and trial | FNothing free and no trial on the pricing page. | CA 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. |
| Features | CUnlimited sending, deliverability review, real-time cleaning, RFM segments and an AI writer limited to 9 credits a quarter. | BAutomations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. |
| Ease of use | CNo store rating on record. Sign-up includes a required onboarding call. | CA web app with no rating on record. Automations and store connections are yours to set up. |
| Platforms and integrations | CWeb only, with no integrations or API listed. | BWeb only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. |
| Best for | email sold with a deliverability expert | ecommerce stores that want email priced by sends |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailvio and Sendlane. How we grade
Price against what you get
Mailvio starts at $65.67 a month and scores 2.0 out of 4 on features, ease of use and platforms. Sendlane starts at $100 a month and scores 2.7.
Sendlane scores higher, and starts $34.33 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, 54 score higher than Mailvio for less, and 3 score higher than Sendlane for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailvio also covers email verification and inbox warm-up.
- Sendlane also covers marketing automation, sMS marketing, a/B testing and popups.
At a glance
| Mailvio | Sendlane | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $197 per quarter for up to 5,000 contacts | $100 per month for up to 50,000 emails, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 60-day free trial, limited to 100 contacts and 500 email sends |
| Web | ||
| Made by | Mailvio | Sendlane |
| Price read from | mailvio.com | sendlane.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Mailvio
- The pricing page quotes only the 5,000-contact step; larger lists are priced up to 200,000+ contacts and over 50,000 by request.
- Signup includes a required onboarding call and the vendor says it is application based.
- Checkout and billing are run by JVZoo, a partner named on the page.
- Yearly billing is offered with about two months free.
Sendlane
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Key features
Mailvio
- Unlimited sending
- Plans send unlimited emails to the contacts they cover, with a mass broadcaster for large sends.
- Deliverability team
- An assigned deliverability expert, a sender reputation guard and built-in deliverability testing.
- Real-time email cleaning
- Included in the plan, as is a done-for-you domain warm-up service.
- RFM segmentation
- A segmentation tool that groups contacts by recency, frequency and monetary value.
- AI email writer
- An AI tool for drafting emails, with a set number of premium credits per quarter.
Sendlane
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Plans
Mailvio
Mailvio 5K$197
per quarter for up to 5,000 contacts
Unlimited emails, a deliverability review, email cleaning, RFM segmentation and an AI email writer (9 credits a quarter).
Sendlane
Email sends$100
per month for up to 50,000 emails, billed monthly
Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.
Ways to pay less
Mailvio
- Annual discount
About two months free with yearly billing
The pricing page says switching from quarterly to yearly billing gives about two months free.
Sendlane
- Annual discount
Save about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Common questions
Which is cheaper, Mailvio or Sendlane?
As of Nov 13, 2026, Mailvio is cheaper to start with: $65.67 a month, against $100 a month for Sendlane. Mailvio starts at $197 per quarter for up to 5,000 contacts, and Sendlane starts at $100 per month for up to 50,000 emails, billed monthly.
Which has a free plan, Mailvio or Sendlane?
As of Nov 13, 2026, neither Mailvio nor Sendlane has a free plan. Sendlane has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.