Drip vs Mailvio (2026): which should you pick?
As of Nov 13, 2026, Drip grades higher than Mailvio: 2.0 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Drip grades higher on the free plan, features and platforms. Mailvio grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mailvio
Email marketing sold with a deliverability expert and onboarding
Which one is for you
Pick Drip if
- Fits if you run a Shopify store and want cart, back-in-stock and price-drop emails without building them
- Works for teams where several people work on marketing, since every plan has unlimited users
Look elsewhere if
- Pricey if you're a small shop, at $39 a month before your list has grown
- Skip it if you want a free plan, as there's only a 14-day trial that rolls into a paid subscription
- Not for you if you like knowing next year's bill, since the price steps aren't published
- Watch out: free migration and personalized onboarding come only with some plans
- Too light for anyone who wants a phone or desktop app, as Drip is web only
Pick Mailvio if
- Fits if deliverability is your trouble and you want someone to review it
- Works for lists near 5,000 that want cleaning and segments in one plan
Look elsewhere if
- Not for you if you want a free plan or trial, since there isn't one
- Skip it if you want to sign up at once, as it is application based with a required onboarding call
- Pricey if your list is over 5,000, because larger steps are priced by request
- Watch out: billing is run by JVZoo, a partner named on the page
- Watch out: the AI email writer is capped at 9 credits a quarter
How we grade them
| 2.0GPADripFair | 1.6GPAMailvioWeak | |
|---|---|---|
| Value for money | D$39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included. | C$197 a quarter for 5,000 contacts, about $66 a month, which is in the dearer quarter against a $20 middle. The price includes a deliverability review and cleaning. |
| Free plan and trial | DNo free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. | FNothing free and no trial on the pricing page. |
| Features | BStore-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. | CUnlimited sending, deliverability review, real-time cleaning, RFM segments and an AI writer limited to 9 credits a quarter. |
| Ease of use | CNo App Store rating on record. You connect your store, switch on flows and design pop-ups, and ready-made flow templates cover part of the building. | CNo store rating on record. Sign-up includes a required onboarding call. |
| Platforms and integrations | BWeb, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. | CWeb only, with no integrations or API listed. |
| Best for | email flows and pop-ups for Shopify stores | email sold with a deliverability expert |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Drip and Mailvio. How we grade
Price against what you get
Drip starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mailvio starts at $65.67 a month and scores 2.0.
Drip scores higher and starts $26.67 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Drip for less, and 54 score higher than Mailvio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Drip also covers marketing automation and forms.
- Mailvio also covers email verification and inbox warm-up.
At a glance
| Drip | Mailvio | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $39 per month and up, by list size and email volume | $197 per quarter for up to 5,000 contacts |
| Free plan | None | None |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | Drip | Mailvio |
| Price read from | apps.shopify.com | mailvio.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Drip
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Mailvio
- The pricing page quotes only the 5,000-contact step; larger lists are priced up to 200,000+ contacts and over 50,000 by request.
- Signup includes a required onboarding call and the vendor says it is application based.
- Checkout and billing are run by JVZoo, a partner named on the page.
- Yearly billing is offered with about two months free.
Key features
Drip
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Mailvio
- Unlimited sending
- Plans send unlimited emails to the contacts they cover, with a mass broadcaster for large sends.
- Deliverability team
- An assigned deliverability expert, a sender reputation guard and built-in deliverability testing.
- Real-time email cleaning
- Included in the plan, as is a done-for-you domain warm-up service.
- RFM segmentation
- A segmentation tool that groups contacts by recency, frequency and monetary value.
- AI email writer
- An AI tool for drafting emails, with a set number of premium credits per quarter.
Plans
Drip
Subscription$39
per month and up, by list size and email volume
Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.
Mailvio
Mailvio 5K$197
per quarter for up to 5,000 contacts
Unlimited emails, a deliverability review, email cleaning, RFM segmentation and an AI email writer (9 credits a quarter).
Ways to pay less
Drip
No public discounts listed.
Mailvio
- Annual discount
About two months free with yearly billing
The pricing page says switching from quarterly to yearly billing gives about two months free.
Common questions
Which is cheaper, Drip or Mailvio?
As of Nov 13, 2026, Drip is cheaper to start with: $39 a month, against $65.67 a month for Mailvio. Drip starts at $39 per month and up, by list size and email volume, and Mailvio starts at $197 per quarter for up to 5,000 contacts.
Which has a free plan, Drip or Mailvio?
As of Nov 13, 2026, neither Drip nor Mailvio has a free plan. Drip has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.