Mailchimp vs SendX (2026): which should you pick?

Pick Mailchimp if

• Fits if you send a regular newsletter or promotions to a small list
• Works for shops on Shopify, WooCommerce or Square that want automated emails and SMS in one account

Look elsewhere if

• Pricey if your list is big, at $110 a month on Essentials for 10,000 contacts
• Tight if you stay free, since sending stops at 250 contacts and 500 emails a month
• Skip it if surprise bills worry you, as passing a contact or send limit bills overages automatically
• Watch out: Essentials caps flows at 4 steps, and dynamic content and custom reports start at Standard
• Watch out: SMS is a paid add-on in select countries, needs approval, and unused credits expire

Pick SendX if

• Fits if you send lots of email to a small list and don't want a per-send bill
• Makes sense if you want a deliverability expert and can pay for Professional

Look elsewhere if

• Not for you if you want a free plan, as it's a 14-day trial then paid
• Pricey if your list grows: $60 at 10,000 contacts and $405 at 50,000 on Professional
• Tight if you want a deliverability expert, because that and extra support calls need Professional
• Watch out: Core stops at 90,000 contacts, and auto warmup and list cleaning are add-ons

Mailchimp

• The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
• Paid plans bill overages automatically when you pass your contact or monthly send limit.
• Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
• SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.

SendX

• Price follows the number of contacts, so it grows with the list even when few are emailed.
• Core stops at 90,000 contacts; Professional and Enterprise start at 20,000.
• Dedicated deliverability expert and extra support calls need Professional or higher.
• Several extras, such as auto warmup and list cleaning, are listed as add-ons.

Mailchimp

Automation flows

Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.

Templates and email builder

Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.

Segmentation and dynamic content

Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.

Popup forms and landing pages

Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.

SMS and MMS add-on

Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.

Mobile app

The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.

SendX

Newsletter and drip campaigns

Campaigns with a drag-and-drop editor, an AI editor and A/B split tests. Marketing sends are unlimited on every plan.

Visual workflows

Automation workflows driven by audience segments and behavior.

Forms, popups and landing pages

List-growth tools including signup forms, exit popups and landing pages.

Managed deliverability

Delivery reports by provider and domain, an AI Deliverability Advisor on sender reputation, and inbox testing.

List cleaning

The full list is cleaned automatically when an account starts.

Add-ons

Paid add-ons listed on the site include auto warmup, email list cleaning, a dynamic sender and a bot open and click tracker.

Mailchimp

• Free$0

  1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.

• Essentials$13

  per month for up to 500 contacts, billed monthly

  3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.

• Standard$20

  per month for up to 500 contacts, billed monthly

  5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.

• Premium$350

  per month for up to 10,000 contacts, billed monthly

  Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.

SendX

• Core$10

  per month for up to 1,000 contacts, billed monthly

  For lean teams. Price rises with the list: $60 a month at 10,000 contacts. Sold up to 90,000 contacts; 1 support call included.

• Professional$233

  per month for 20,000 contacts, billed monthly

  Starts at 20,000 contacts: $405 a month at 50,000. Adds 4 dedicated support calls and a deliverability expert.

• EnterpriseCustom

  For multi-brand operations, priced on a call; starts at 20,000 contacts.

Mailchimp

• Nonprofit

  15% off for nonprofits and charities

  Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.

• Other savings

  15% off the first 12 months at 10,000+ contacts

  New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.

SendX

• Annual discount

  25% off with annual billing

  The pricing page says annual billing is 25% less than the monthly list prices shown.