Sender vs SendX (2026): which should you pick?

Pick Sender if

• Fits if your list is under 2,500 and you want automation without paying
• Works for Shopify or WooCommerce shops that want cart emails and pop-ups

Look elsewhere if

• Skip it if Sender's logo on your free emails, forms and pages would bother you
• Pricey if you count on the discounts, as the 30% yearly and 24-month Black Friday offers are promotions with no end date given
• Tight if you're on Standard and want texts inside workflows, which needs Professional
• Watch out: SMS credits on Standard are bought separately and priced by destination country
• Too light for a team on the free plan, which has 1 seat; Standard has 3 and Professional 10

Pick SendX if

• Fits if you send lots of email to a small list and don't want a per-send bill
• Makes sense if you want a deliverability expert and can pay for Professional

Look elsewhere if

• Not for you if you want a free plan, as it's a 14-day trial then paid
• Pricey if your list grows: $60 at 10,000 contacts and $405 at 50,000 on Professional
• Tight if you want a deliverability expert, because that and extra support calls need Professional
• Watch out: Core stops at 90,000 contacts, and auto warmup and list cleaning are add-ons

Sender

• The yearly and 24-month discounts are promotions shown on the pricing page; the yearly list price is the same as twelve monthly payments.
• Free plan emails, forms and landing pages carry Sender branding.
• SMS credits are bought separately on Standard and priced by destination country.
• Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.

SendX

• Price follows the number of contacts, so it grows with the list even when few are emailed.
• Core stops at 90,000 contacts; Professional and Enterprise start at 20,000.
• Dedicated deliverability expert and extra support calls need Professional or higher.
• Several extras, such as auto warmup and list cleaning, are listed as add-ons.

Sender

Email builder

Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.

Automation workflows

Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.

Pop-ups, forms and landing pages

Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.

SMS campaigns

Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.

Transactional email

Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.

Segments and reports

Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.

SendX

Newsletter and drip campaigns

Campaigns with a drag-and-drop editor, an AI editor and A/B split tests. Marketing sends are unlimited on every plan.

Visual workflows

Automation workflows driven by audience segments and behavior.

Forms, popups and landing pages

List-growth tools including signup forms, exit popups and landing pages.

Managed deliverability

Delivery reports by provider and domain, an AI Deliverability Advisor on sender reputation, and inbox testing.

List cleaning

The full list is cleaned automatically when an account starts.

Add-ons

Paid add-ons listed on the site include auto warmup, email list cleaning, a dynamic sender and a bot open and click tracker.

Sender

• Free Forever$0

  2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.

• Standard$9

  per month for up to 500 subscribers, billed monthly

  Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly before discounts. $69 a month at 10,000 subscribers.

• Professional$15

  per month for up to 500 subscribers, billed monthly

  24 times the list in emails, 10 seats, $6 of free SMS a month, advanced automation and reports. $180 billed yearly before discounts. $127 a month at 10,000.

• EnterpriseCustom

  Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.

SendX

• Core$10

  per month for up to 1,000 contacts, billed monthly

  For lean teams. Price rises with the list: $60 a month at 10,000 contacts. Sold up to 90,000 contacts; 1 support call included.

• Professional$233

  per month for 20,000 contacts, billed monthly

  Starts at 20,000 contacts: $405 a month at 50,000. Adds 4 dedicated support calls and a deliverability expert.

• EnterpriseCustom

  For multi-brand operations, priced on a call; starts at 20,000 contacts.

Sender

• Annual discount

  30% off with yearly billing

  Sender's pricing page gives 30% off yearly billing, labelled for all users during its Black Friday sale: Standard at 500 subscribers is $75.60 for the year instead of $108.

• Other savings

  Black Friday: up to 60% off a 24-month plan

  First-time users who pay for 24 months get 40% off Standard and 60% off Professional: at 500 subscribers, $129.60 instead of $216 and $144 instead of $360. No end date is given.

SendX

• Annual discount

  25% off with annual billing

  The pricing page says annual billing is 25% less than the monthly list prices shown.