MailerLite vs SendX (2026): which should you pick?
As of Nov 13, 2026, MailerLite grades higher than SendX: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
MailerLite grades higher on ease of use and platforms. They get the same grade on value for money, the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
MailerLite
Email newsletters, automations, sites and paid subscriptions
SendX
Email marketing with unlimited sends, priced by contacts
Which one is for you
Pick MailerLite if
- Fits if you want a newsletter, a few automations and a basic website without juggling three tools
- Works for selling a paid newsletter or an ebook through Stripe
Look elsewhere if
- Tight if you're staying free and your list is heading past 250 people, as campaigns lock past it
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
- Watch out: Comfort caps emails at 10 times your tier, and live chat support starts on Power at $25
- Watch out: the free plan can't send through the API and has community support only
Pick SendX if
- Fits if you send lots of email to a small list and don't want a per-send bill
- Makes sense if you want a deliverability expert and can pay for Professional
Look elsewhere if
- Not for you if you want a free plan, as it's a 14-day trial then paid
- Pricey if your list grows: $60 at 10,000 contacts and $405 at 50,000 on Professional
- Tight if you want a deliverability expert, because that and extra support calls need Professional
- Watch out: Core stops at 90,000 contacts, and auto warmup and list cleaning are add-ons
How we grade them
| 2.6GPAMailerLiteGood | 2.2GPASendXFair | |
|---|---|---|
| Value for money | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. At 10,000 subscribers it's $89 a month, and yearly billing takes 10% off. | CCore is $10 a month for 1,000 contacts, but $60 at 10,000, and Professional is $233 at 20,000. Category middle is $20. |
| Free plan and trial | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. That's a start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. | C14-day free trial with no card, and no free plan after it. |
| Features | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. | BNewsletters, drips, visual workflows, forms, popups, landing pages, managed deliverability and list cleaning. Warmup and cleaning are sold as add-ons. |
| Ease of use | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. | CNo store rating on record. It's a web app where you build the workflows and pages yourself. |
| Platforms and integrations | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. | CWeb only on the pricing page, and no integrations are listed there. |
| Best for | a newsletter with a simple website on the side | email with unlimited sends, priced by contacts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailerLite and SendX. How we grade
Price against what you get
MailerLite starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. SendX starts at $10 a month and scores 2.3.
MailerLite scores higher, and starts $2 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, 1 scores higher than MailerLite for less, and 10 score higher than SendX for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailerLite also covers paid newsletters.
- SendX also covers a/B testing and popups.
At a glance
| MailerLite | SendX | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $12 per month for up to 500 subscribers, billed monthly | $10 per month for 1,000 contacts, billed monthly |
| Free plan | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. | None |
| Free trial | 14-day free trial of paid features, no credit card required | 14-day free trial, no card required |
| Web | ||
| iOS | ||
| Made by | MailerLite | SendX |
| Price read from | mailerlite.com | sendx.io |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
SendX
- Price follows the number of contacts, so it grows with the list even when few are emailed.
- Core stops at 90,000 contacts; Professional and Enterprise start at 20,000.
- Dedicated deliverability expert and extra support calls need Professional or higher.
- Several extras, such as auto warmup and list cleaning, are listed as add-ons.
Key features
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
SendX
- Newsletter and drip campaigns
- Campaigns with a drag-and-drop editor, an AI editor and A/B split tests. Marketing sends are unlimited on every plan.
- Visual workflows
- Automation workflows driven by audience segments and behavior.
- Forms, popups and landing pages
- List-growth tools including signup forms, exit popups and landing pages.
- Managed deliverability
- Delivery reports by provider and domain, an AI Deliverability Advisor on sender reputation, and inbox testing.
- List cleaning
- The full list is cleaned automatically when an account starts.
- Add-ons
- Paid add-ons listed on the site include auto warmup, email list cleaning, a dynamic sender and a bot open and click tracker.
Plans
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
SendX
Core$10
per month for up to 1,000 contacts, billed monthly
For lean teams. Price rises with the list: $60 a month at 10,000 contacts. Sold up to 90,000 contacts; 1 support call included.
Professional$233
per month for 20,000 contacts, billed monthly
Starts at 20,000 contacts: $405 a month at 50,000. Adds 4 dedicated support calls and a deliverability expert.
EnterpriseCustom
For multi-brand operations, priced on a call; starts at 20,000 contacts.
Ways to pay less
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
SendX
- Annual discount
25% off with annual billing
The pricing page says annual billing is 25% less than the monthly list prices shown.
Common questions
Which is cheaper, MailerLite or SendX?
As of Nov 13, 2026, SendX is cheaper to start with: $10 a month, against $12 a month for MailerLite. MailerLite starts at $12 per month for up to 500 subscribers, billed monthly, and SendX starts at $10 per month for 1,000 contacts, billed monthly.
Which has a free plan, MailerLite or SendX?
As of Nov 13, 2026, only MailerLite has a free plan. SendX does not, though it has a free trial.
Which platforms do MailerLite and SendX run on?
As of Nov 13, 2026, only MailerLite lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.