EmailOctopus vs SendX (2026): which should you pick?
As of Nov 13, 2026, EmailOctopus grades higher than SendX: 2.8 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
EmailOctopus grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EmailOctopus
Simple, low-cost email marketing with a free plan for 2,500
SendX
Email marketing with unlimited sends, priced by contacts
Which one is for you
Pick EmailOctopus if
- Fits if you run a club, charity or small group with a list under 2,500
- Works for nonprofits, which get 20% off for life, or writers who want a plain newsletter
Look elsewhere if
- Not for you if you want to try Pro before paying, as there's no trial of it
- Tight if you're staying free, at 1 user, 1 form, 1 landing page and reports that disappear after 30 days
- Skip it if EmailOctopus branding on your free emails would bother you
- Too light for shops that want SMS or store flows, as none are on record
- Watch out: only WordPress, Shopify and Zapier are listed, and its Amazon SES product is priced separately
Pick SendX if
- Fits if you send lots of email to a small list and don't want a per-send bill
- Makes sense if you want a deliverability expert and can pay for Professional
Look elsewhere if
- Not for you if you want a free plan, as it's a 14-day trial then paid
- Pricey if your list grows: $60 at 10,000 contacts and $405 at 50,000 on Professional
- Tight if you want a deliverability expert, because that and extra support calls need Professional
- Watch out: Core stops at 90,000 contacts, and auto warmup and list cleaning are add-ons
How we grade them
| 2.8GPAEmailOctopusGood | 2.2GPASendXFair | |
|---|---|---|
| Value for money | BPro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. At 10,000 subscribers it's $44.50 a month billed monthly, and nonprofits get 20% off for life. | CCore is $10 a month for 1,000 contacts, but $60 at 10,000, and Professional is $233 at 20,000. Category middle is $20. |
| Free plan and trial | BStarter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. That's enough for a club newsletter. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports. | C14-day free trial with no card, and no free plan after it. |
| Features | BA drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record. | BNewsletters, drips, visual workflows, forms, popups, landing pages, managed deliverability and list cleaning. Warmup and cleaning are sold as add-ons. |
| Ease of use | CNo App Store rating on record and no phone app. You'll import a list and set up a form and templates in the web app before the first send. | CNo store rating on record. It's a web app where you build the workflows and pages yourself. |
| Platforms and integrations | BWeb only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling. | CWeb only on the pricing page, and no integrations are listed there. |
| Best for | plain newsletters for small groups | email with unlimited sends, priced by contacts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailOctopus and SendX. How we grade
Price against what you get
EmailOctopus starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. SendX starts at $10 a month and scores 2.3.
EmailOctopus scores higher and starts $1 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than EmailOctopus for less, and 10 score higher than SendX for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SendX also covers a/B testing and popups.
At a glance
| EmailOctopus | SendX | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per month for up to 500 subscribers, billed yearly | $10 per month for 1,000 contacts, billed monthly |
| Free plan | Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails. | None |
| Free trial | None listed | 14-day free trial, no card required |
| Web | ||
| Made by | Three Hearts Digital Ltd | SendX |
| Price read from | emailoctopus.com | sendx.io |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
EmailOctopus
- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.
SendX
- Price follows the number of contacts, so it grows with the list even when few are emailed.
- Core stops at 90,000 contacts; Professional and Enterprise start at 20,000.
- Dedicated deliverability expert and extra support calls need Professional or higher.
- Several extras, such as auto warmup and list cleaning, are listed as add-ons.
Key features
EmailOctopus
- Drag-and-drop editor and templates
- Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- Automated sequences
- Build sequences that send emails to subscribers automatically after they join or take an action.
- Fields, tags and segments
- Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- Forms and landing pages
- Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- Reports
- Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.
SendX
- Newsletter and drip campaigns
- Campaigns with a drag-and-drop editor, an AI editor and A/B split tests. Marketing sends are unlimited on every plan.
- Visual workflows
- Automation workflows driven by audience segments and behavior.
- Forms, popups and landing pages
- List-growth tools including signup forms, exit popups and landing pages.
- Managed deliverability
- Delivery reports by provider and domain, an AI Deliverability Advisor on sender reputation, and inbox testing.
- List cleaning
- The full list is cleaned automatically when an account starts.
- Add-ons
- Paid add-ons listed on the site include auto warmup, email list cleaning, a dynamic sender and a bot open and click tracker.
Plans
EmailOctopus
Starter$0
2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports.
Pro$9
per month for up to 500 subscribers, billed yearly ($10 monthly)
10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers.
CustomCustom
Quoted plans for lists of more than 500,000 subscribers.
SendX
Core$10
per month for up to 1,000 contacts, billed monthly
For lean teams. Price rises with the list: $60 a month at 10,000 contacts. Sold up to 90,000 contacts; 1 support call included.
Professional$233
per month for 20,000 contacts, billed monthly
Starts at 20,000 contacts: $405 a month at 50,000. Adds 4 dedicated support calls and a deliverability expert.
EnterpriseCustom
For multi-brand operations, priced on a call; starts at 20,000 contacts.
Ways to pay less
EmailOctopus
- Annual discount
Save 10% with yearly billing
EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving.
- Nonprofit
20% lifetime discount for nonprofits
All nonprofits using EmailOctopus get a 20% lifetime discount.
SendX
- Annual discount
25% off with annual billing
The pricing page says annual billing is 25% less than the monthly list prices shown.
Common questions
Which is cheaper, EmailOctopus or SendX?
As of Nov 13, 2026, EmailOctopus is cheaper to start with: $9 a month, against $10 a month for SendX. EmailOctopus starts at $9 per month for up to 500 subscribers, billed yearly, and SendX starts at $10 per month for 1,000 contacts, billed monthly.
Which has a free plan, EmailOctopus or SendX?
As of Nov 13, 2026, only EmailOctopus has a free plan. SendX does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.