Mailcoach vs Newsletter Glue (2026): which should you pick?
As of Nov 13, 2026, Mailcoach grades higher than Newsletter Glue: 2.2 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Mailcoach grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
Newsletter Glue
WordPress plugin for building and sending newsletters
Which one is for you
Pick Mailcoach if
- Fits if you have a big list but only email it a few times a month
- Works for teams that want data kept in the EU, or Laravel developers who want email inside their own app
Look elsewhere if
- Skip it if you need sign-up forms or landing pages built in, as none are named
- Pricey if you email a large list every day, since every email past 2,000 is billed
- Not for you if you like paying yearly, as usage is billed monthly with VAT on top and there's no annual plan
- Watch out: each team picks Mailcoach's sending or its own provider, not both
- Watch out: the self-hosted version is a separate license whose dollar price couldn't be read
Pick Newsletter Glue if
- Fits if your newsletter lives on a WordPress site and you'd rather not copy issues into another tool
- Works for publishers who already send through Mailchimp or Brevo and want to write in WordPress instead
Look elsewhere if
- Skip it if you don't run WordPress, since it isn't a standalone product
- Tight if you want to try before paying: no free plan or trial, only a 14-day refund
- Pricey if you want to keep your own email provider, as Connect is $99 a month on yearly billing
- Watch out: each plan covers 1 site, and sending plans climb to $1,499 a month at 5,000,000 sends
- Watch out: the classic WordPress editor isn't officially supported
How we grade them
| 2.2GPAMailcoachFair | 1.8GPANewsletter GlueWeak | |
|---|---|---|
| Value for money | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so list size doesn't change the bill, and sending through your own provider halves the per-email fee. | C$24 a month on yearly billing for up to 25,000 sends, $29 if you pay monthly. Email marketing tools start around $10 and the middle is $20, so this sits in the ordinary range. |
| Free plan and trial | CNo free plan, but there's a 14-day trial with no card needed. That's time to import a list and send a first campaign. | FNo free plan and no trial. There's a 14-day money-back guarantee, but that's a refund, not a free go. |
| Features | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. That covers the basics, but no sign-up forms or landing page builder are named among its features. | CBlock-editor newsletters, a template builder, automated newsletters and a draft builder called Magic Glue. The listing says it runs only in WordPress, covers 1 site per plan, and the pro blocks need the block editor. |
| Ease of use | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. | CNo store rating on record. It's a plugin you set up inside WordPress, then connect to its own sending or your email provider. |
| Platforms and integrations | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. | BWorks inside WordPress and connects to 21 email providers on the Connect plan, including Mailchimp, Kit, Brevo and HubSpot. No standalone app and no phone app. |
| Best for | big lists you only email now and then | sending newsletters from a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailcoach and Newsletter Glue. How we grade
Price against what you get
Mailcoach starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Newsletter Glue starts at $24 a month and scores 2.3.
They score the same, and Mailcoach starts $14.01 a month lower. Of the other email marketing and newsletter tools on the chart, 10 score higher than Mailcoach for less, and 23 score higher than Newsletter Glue for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailcoach is self-hostable, according to its own site.
- Mailcoach also covers marketing automation.
- Newsletter Glue also covers templates.
At a glance
| Mailcoach | Newsletter Glue | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $9.99 per month with 2,000 emails, plus $0.002 per extra email | $24 per month for up to 25,000 sends a month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Spatie | Newsletter Glue |
| Price read from | mailcoach.app | newsletterglue.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Newsletter Glue
- It runs only inside WordPress; it is not a standalone product.
- There is no free plan or trial, only a 14-day money-back guarantee.
- The built-in sending plan is priced by monthly sends, rising to $1,499 a month, billed yearly, at 5,000,000 sends.
- Each plan covers 1 site; the classic WordPress editor is not officially supported and the pro blocks need the block editor.
Key features
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Newsletter Glue
- Write in the WordPress editor
- Build each newsletter with WordPress blocks, in the same editor used for articles.
- Template builder
- Design newsletter templates from blocks, add custom CSS, post embeds and custom HTML such as ad-network code.
- Magic Glue
- Creates a draft newsletter from your latest posts, with subject line, preview text and intro, included on both plans.
- Send to inboxes and the site
- Each issue goes to the chosen list or segment and is published to a searchable archive on your site.
- Email service connections
- Connect an existing provider once and send to its lists and segments, or send through Newsletter Glue's own engine on the cheaper plan.
- Automated newsletters
- Both plans list automated newsletters; the Connect plan can also save drafts as templates for drip automation in your provider.
Plans
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Newsletter Glue
Newsletter Glue$24
per month for up to 25,000 sends, billed yearly ($29 monthly)
Sends through Newsletter Glue's own engine, with unlimited subscribers and no separate email service needed. $74 a month at 100,000 sends, billed yearly ($89 billed monthly).
Newsletter Glue Connect$99
per month, billed yearly ($149 billed monthly)
Builds newsletters in WordPress and sends through your own provider, with 21 integrations and Slack support. Unlimited subscribers, 1 site plus unlimited staging.
Ways to pay less
Mailcoach
No public discounts listed.
Newsletter Glue
- Annual discount
2 months free with yearly billing
The pricing page notes 2 months free on yearly billing; for example $24 a month yearly against $29 monthly on the first send tier.
Common questions
Which is cheaper, Mailcoach or Newsletter Glue?
As of Nov 13, 2026, Mailcoach is cheaper to start with: $9.99 a month, against $24 a month for Newsletter Glue. Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email, and Newsletter Glue starts at $24 per month for up to 25,000 sends a month, billed yearly ($29 billed monthly).
Which has a free plan, Mailcoach or Newsletter Glue?
As of Nov 13, 2026, neither Mailcoach nor Newsletter Glue has a free plan. Mailcoach has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.