MailPoet vs Newsletter Glue (2026): which should you pick?
As of Nov 13, 2026, MailPoet grades higher than Newsletter Glue: 2.6 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
MailPoet grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MailPoet
Email marketing plugin that runs inside WordPress and WooCommerce
Newsletter Glue
WordPress plugin for building and sending newsletters
Which one is for you
Pick MailPoet if
- Fits if you already run a WordPress site with fewer than 500 subscribers
- Works for WooCommerce shops that want order emails and newsletters
Look elsewhere if
- Skip it if you do not use WordPress, because it needs a WordPress site
- Tight if you stay free: 500 subscribers, 5,000 emails and MailPoet branding
- Watch out: segmentation and detailed ecommerce statistics start on the $10 Business plan
- Watch out: the figures are the 500-subscriber step on monthly billing, and the price rises from there
- Not for you if you want a standalone app, since it lives in WordPress
Pick Newsletter Glue if
- Fits if your newsletter lives on a WordPress site and you'd rather not copy issues into another tool
- Works for publishers who already send through Mailchimp or Brevo and want to write in WordPress instead
Look elsewhere if
- Skip it if you don't run WordPress, since it isn't a standalone product
- Tight if you want to try before paying: no free plan or trial, only a 14-day refund
- Pricey if you want to keep your own email provider, as Connect is $99 a month on yearly billing
- Watch out: each plan covers 1 site, and sending plans climb to $1,499 a month at 5,000,000 sends
- Watch out: the classic WordPress editor isn't officially supported
How we grade them
| 2.6GPAMailPoetGood | 1.8GPANewsletter GlueWeak | |
|---|---|---|
| Value for money | BPaid plans start at $8 a month for 500 subscribers and $10 on Business, inside the cheapest quarter of this category. The price rises with subscribers in steps up to 500,000. | C$24 a month on yearly billing for up to 25,000 sends, $29 if you pay monthly. Email marketing tools start around $10 and the middle is $20, so this sits in the ordinary range. |
| Free plan and trial | BThe Starter plan is free for 500 subscribers and 5,000 emails a month through the MailPoet Sending Service, with MailPoet branding on emails. | FNo free plan and no trial. There's a 14-day money-back guarantee, but that's a refund, not a free go. |
| Features | CNewsletters, automated emails, WooCommerce emails and a choice of sending method. Segmentation, detailed statistics and unbranded emails need a paid plan. | CBlock-editor newsletters, a template builder, automated newsletters and a draft builder called Magic Glue. The listing says it runs only in WordPress, covers 1 site per plan, and the pro blocks need the block editor. |
| Ease of use | CA plugin on a WordPress site, with no rating on record. You install it, set up sending and build your own emails. | CNo store rating on record. It's a plugin you set up inside WordPress, then connect to its own sending or your email provider. |
| Platforms and integrations | BInside WordPress only, with WooCommerce, Google Analytics and Mailchimp connections. | BWorks inside WordPress and connects to 21 email providers on the Connect plan, including Mailchimp, Kit, Brevo and HubSpot. No standalone app and no phone app. |
| Best for | WordPress sites sending newsletters from the dashboard | sending newsletters from a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailPoet and Newsletter Glue. How we grade
Price against what you get
MailPoet starts at $8 a month and scores 2.3 out of 4 on features, ease of use and platforms. Newsletter Glue starts at $24 a month and scores 2.3.
They score the same, and MailPoet starts $16 a month lower. Of the other email marketing and newsletter tools on the chart, 5 score higher than MailPoet for less, and 23 score higher than Newsletter Glue for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailPoet also covers marketing automation, forms and transactional email.
- Newsletter Glue also covers templates.
At a glance
| MailPoet | Newsletter Glue | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $8 per month for up to 500 subscribers, billed monthly | $24 per month for up to 25,000 sends a month, billed yearly ($29 billed monthly) |
| Free plan | Starter plan: up to 500 subscribers and 5,000 emails a month, sent through the MailPoet Sending Service. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | MailPoet | Newsletter Glue |
| Price read from | mailpoet.com | newsletterglue.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
MailPoet
- It runs only inside WordPress, so it needs a WordPress site.
- Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan.
- The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing.
- The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan.
Newsletter Glue
- It runs only inside WordPress; it is not a standalone product.
- There is no free plan or trial, only a 14-day money-back guarantee.
- The built-in sending plan is priced by monthly sends, rising to $1,499 a month, billed yearly, at 5,000,000 sends.
- Each plan covers 1 site; the classic WordPress editor is not officially supported and the pro blocks need the block editor.
Key features
MailPoet
- Newsletters in the WordPress dashboard
- Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.
- Automated emails
- Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.
- WooCommerce emails
- Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.
- Segmentation
- Business and above can segment by engagement, purchasing behavior and other properties.
- Choice of sending method
- Send through the MailPoet Sending Service, the web host, or a third-party SMTP service.
Newsletter Glue
- Write in the WordPress editor
- Build each newsletter with WordPress blocks, in the same editor used for articles.
- Template builder
- Design newsletter templates from blocks, add custom CSS, post embeds and custom HTML such as ad-network code.
- Magic Glue
- Creates a draft newsletter from your latest posts, with subject line, preview text and intro, included on both plans.
- Send to inboxes and the site
- Each issue goes to the chosen list or segment and is published to a searchable archive on your site.
- Email service connections
- Connect an existing provider once and send to its lists and segments, or send through Newsletter Glue's own engine on the cheaper plan.
- Automated newsletters
- Both plans list automated newsletters; the Connect plan can also save drafts as templates for drip automation in your provider.
Plans
MailPoet
Starter$0
Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails.
Creator$8
per month for up to 500 subscribers, billed monthly
Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count.
Business$10
per month for up to 500 subscribers, billed monthly
Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count.
Agency$30
per month for up to 500 subscribers per site, billed monthly
Business features on up to 50 websites, with the subscriber limit counted per MailPoet install.
Newsletter Glue
Newsletter Glue$24
per month for up to 25,000 sends, billed yearly ($29 monthly)
Sends through Newsletter Glue's own engine, with unlimited subscribers and no separate email service needed. $74 a month at 100,000 sends, billed yearly ($89 billed monthly).
Newsletter Glue Connect$99
per month, billed yearly ($149 billed monthly)
Builds newsletters in WordPress and sends through your own provider, with 21 integrations and Slack support. Unlimited subscribers, 1 site plus unlimited staging.
Ways to pay less
MailPoet
- Annual discount
Up to 15% off with yearly billing
The pricing page says yearly billing saves up to 15% compared with monthly billing.
- Nonprofit
20% off for nonprofits
Nonprofits get 20% off any plan by contacting support to request it.
Newsletter Glue
- Annual discount
2 months free with yearly billing
The pricing page notes 2 months free on yearly billing; for example $24 a month yearly against $29 monthly on the first send tier.
Common questions
Which is cheaper, MailPoet or Newsletter Glue?
As of Nov 13, 2026, MailPoet is cheaper to start with: $8 a month, against $24 a month for Newsletter Glue. MailPoet starts at $8 per month for up to 500 subscribers, billed monthly, and Newsletter Glue starts at $24 per month for up to 25,000 sends a month, billed yearly ($29 billed monthly).
Which has a free plan, MailPoet or Newsletter Glue?
As of Nov 13, 2026, only MailPoet has a free plan. Newsletter Glue does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.