SurveyRock vs SurveySparrow (2026): which should you pick?
As of Nov 13, 2026, SurveySparrow grades higher than SurveyRock: 2.4 against 2.2 out of 4.0.
Checked Oct 6, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
SurveySparrow grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SurveyRock
Survey builder with AI drafting and open-text analysis
SurveySparrow
Chat-style survey and customer feedback platform with AI analysis
Which one is for you
Pick SurveyRock if
- Fits if you run small surveys and want AI to draft the questions
- Works for teams that want responses to trigger a Slack or helpdesk action
Look elsewhere if
- Tight if you stay free: 100 responses a month and 3 surveys of 10 questions
- Pricey if you want the AI summaries, as those start at $149 a month billed yearly
- Watch out: extra responses cost $20 a month per 5,000 and aren't sold on Free
- Watch out: Microsoft Teams, Google Sheets and Make connectors are listed as not yet available
Pick SurveySparrow if
- Fits if you want a survey that reads like a chat rather than a form
- Works for customer experience teams running NPS, CSAT and CES surveys
Look elsewhere if
- Tight if you stay free: 1 user, 3 active surveys, 10 questions each, 75 responses a quarter and no skip logic or embed
- Pricey if you add people, as Basic and Starter cover 1 user and extra users are $49 each a month
- Pricey if you want your own branding, matrix questions or webhooks, which start at Business at $79 a month billed yearly
- Not for you if you want to pay month by month, since billing is quarterly or yearly only
- Watch out: custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise, and the trial stops at 50 responses
How we grade them
| 2.2GPASurveyRockFair | 2.4GPASurveySparrowFair | |
|---|---|---|
| Value for money | CSolo is $29 a month billed yearly, between the forms category's $19 middle and $39. The analysis features sit on Growth at $149. | C$19 a month billed yearly is a little under this category's $24 middle, and it brings logic, web embeds and payment questions, but only 1 user and 2,500 responses a year. Branding and webhooks mean Business at $79, extra people $49 each, and there's no monthly billing. |
| Free plan and trial | CFree: 100 responses a month, 3 surveys of up to 10 questions, 1 seat. You'll hit that fast. | CThe free plan is one of the tightest here: 1 user, 3 active surveys, 10 questions each and 75 responses a quarter, with no skip logic and no web embed. The 14-day trial of Business features needs no card but stops at 50 responses. |
| Features | CAI drafting, skip logic, open-text analysis and workflows. But theme detection, AI summaries and cross-tabs need Growth, and Teams, Google Sheets and Make connectors aren't available yet. | BIt covers the whole job: chat-style, classic or single-page surveys from 1,000-plus templates, sent by link, email, Slack or Teams, with workflows that turn feedback into tickets from Business, and AI that asks follow-ups and sorts answers into themes. |
| Ease of use | CNo store rating on record. You build each survey and its workflows yourself. | CNo store rating on record, and there's a survey to build and a plan's worth of gating to learn around before it does much. The 1,000-plus templates mean you rarely start from nothing. |
| Platforms and integrations | BWeb only, with Slack, HubSpot, Zendesk, Freshdesk, Zapier, Claude and an API from Solo. | BWeb plus the SurveySparrow Go app on both phones, which doubles as an offline kiosk, with Slack, Teams, Zapier, Google Sheets, HubSpot and Zendesk wired in. No desktop app, and API access isn't on the free plan. |
| Best for | AI-drafted surveys with text analysis | surveys that feel like a chat |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SurveyRock and SurveySparrow. How we grade
Price against what you get
SurveyRock starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. SurveySparrow starts at $19 a month and scores 2.7.
SurveySparrow scores higher and starts $10 a month lower. Of the other form and survey tools on the chart, 27 score higher than SurveyRock for less, and 1 scores higher than SurveySparrow for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SurveySparrow also covers templates.
At a glance
| SurveyRock | SurveySparrow | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month, billed annually ($35 billed monthly) | $19 per month, billed yearly ($39 per month billed quarterly) |
| Free plan | 100 responses a month, 3 surveys of up to 10 questions, 1 workspace and 1 seat. | 1 user, 3 active surveys, 10 questions per survey, 75 responses per quarter, 1,000 contacts and 200 emails. No display or skip logic, web embed or API access. |
| Free trial | Paid plans list a free trial; the Pro plan offers a 14-day Growth trial. | 14-day trial of the Business plan features, no credit card, limited to 50 responses |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Oak Mountain Digital LLC | SurveySparrow Inc. |
| Price read from | surveyrock.com | surveysparrow.com |
| Checked | Nov 13, 2026 | Oct 6, 2026 |
Worth knowing
SurveyRock
- The free plan stops at 100 responses a month and 3 surveys.
- Theme detection, AI summaries and cross-tabs need Growth, which is $149 a month billed annually.
- Extra responses cost $20 a month per 5,000 and cannot be added on the Free plan.
- Microsoft Teams, Google Sheets and Make connectors are listed as not yet available.
SurveySparrow
- The free plan stops at 75 responses per quarter, 3 active surveys and 10 questions per survey, with no display or skip logic.
- Plans are billed quarterly or yearly; the pricing page offers no month-to-month billing.
- Basic and Starter include 1 user and Business 3; additional users are a $49 per user / month add-on.
- Custom branding and webhooks start at Business; custom CSS, offline mode, SMS, WhatsApp and Salesforce need Enterprise.
Key features
SurveyRock
- AI survey drafting
- Describe what you want to learn and it drafts questions, choices and logic that you accept or discard one by one.
- Open-text analysis
- Word frequency comes with Team; automatic theme detection and AI executive summaries start on Growth.
- Workflows and actions
- Rules can post to Slack or open tickets when, for example, an NPS score is low. Workflows start on the Team plan.
- Survey logic and types
- Skip and display logic, NPS and MaxDiff questions, multi-language surveys and email campaigns are on the site's feature list.
- Analysis tools
- Cross-tabulation, key driver analysis and SPSS export arrive on Growth; response weighting is on Pro.
- API and connectors
- A REST API, webhooks, Zapier and a Claude connector are listed, plus Slack, HubSpot, Zendesk and Freshdesk on higher plans.
SurveySparrow
- Chat, classic and single-page surveys
- Every plan can build a survey as a chat-style conversation, a classic survey or a single page, starting from more than 1,000 templates.
- Logic and question types
- Display and skip logic start on Basic. Matrix, rank order and constant sum questions need Business, and heatmap questions are Enterprise only.
- Distribution channels
- Share by link, email, Slack or Microsoft Teams on any plan. Web embeds and QR codes start on Basic; SMS, WhatsApp and the mobile SDK are Enterprise.
- Workflows and ticketing
- From Business, custom workflows and webhooks act on responses, and feedback can be turned into tickets with assignment rules and SLA settings.
- AI follow-ups and analysis
- Echo agents ask respondents follow-up questions, and CogniVue groups feedback into themes and sentiment. Key driver analysis is listed under Enterprise.
- SurveySparrow Go mobile app
- A companion app for Android and iOS that creates, shares and tracks surveys from a phone and can run as an offline survey kiosk.
Plans
SurveyRock
Free$0
100 responses a month, 3 surveys with 10 questions each, 1 workspace and 1 seat.
Solo$29
per month, billed annually ($35 billed monthly)
2,500 responses a month, unlimited surveys, skip logic, branding removal, API access and 100 AI credits.
Team$66
per month, billed annually ($79 billed monthly)
10,000 responses a month, 5 staff and 2 client seats, PDF reports, workflow automation and 500 AI credits.
Growth$149
per month, billed annually ($179 billed monthly)
50,000 responses a month, 10 staff seats, AI theme detection and summaries, audit logs and 1,500 AI credits.
Pro$291
per month, billed annually ($349 billed monthly)
100,000 responses a month, 25 staff seats, SSO, HubSpot, Zendesk and Freshdesk integrations and 4,000 AI credits.
EnterpriseCustom
Custom limits, a dedicated account manager and custom integrations; sold through sales.
SurveySparrow
Free$0
1 user, 3 active surveys, 10 questions per survey and 75 responses per quarter, shared by link, email, Slack or Microsoft Teams.
Basic$19
per month, billed yearly; $39 per month billed quarterly
1 user and 2,500 responses a year (600 a quarter on quarterly billing), with display and skip logic, web embed, QR codes and payment questions.
Starter$39
per month, billed yearly; $59 per month billed quarterly
1 user and 15,000 responses a year (3,600 a quarter on quarterly billing), plus email embed, manual translation, redirects and HubSpot.
Business$79
per month, billed yearly; $149 per month billed quarterly
3 users and 36,000 responses a year (9,000 a quarter on quarterly billing), plus custom branding, matrix questions, custom workflows and webhooks.
EnterpriseCustom
3 or more users with custom limits, custom CSS, auto-translation, offline mode, SMS and WhatsApp distribution, audit logs and HIPAA compliance.
Ways to pay less
SurveyRock
- Annual discount
Two months free on annual billing
SurveyRock's pricing page badges annual billing as two months free; the annual per-month prices shown are lower than the monthly ones.
SurveySparrow
- Annual discount
Lower monthly rate with yearly billing
Billed yearly, Basic is $19 per month against $39 billed quarterly, Starter $39 against $59 and Business $79 against $149. Response allowances differ between the two terms.
- Other savings
CX Day Sale: 25% off yearly Starter and Business
The pricing page shows the yearly Starter and Business prices reduced by 25% during a CX Day Sale. The page's sale data gives an end date of October 9, 2026.
- Startups
$2,000 of credit for $500 for startups
Registered startups up to two years old with 50 or fewer employees can buy $2,000 of credit for $500. Credits expire after 18 months and do not cover Enterprise plans.
- Education
50% off for students
The pricing page advertises 50% off for students under SurveySparrow for Education, arranged by contacting the company.
- Nonprofit
15% off for NGOs
The pricing page advertises 15% off for non-profit organizations, arranged by contacting the company.
Common questions
Which is cheaper, SurveyRock or SurveySparrow?
As of Nov 13, 2026, SurveySparrow is cheaper to start with: $19 a month, against $29 a month for SurveyRock. SurveyRock starts at $29 per month, billed annually ($35 billed monthly), and SurveySparrow starts at $19 per month, billed yearly ($39 per month billed quarterly).
Which has a free plan, SurveyRock or SurveySparrow?
As of Nov 13, 2026, both SurveyRock and SurveySparrow have a free plan.
Which platforms do SurveyRock and SurveySparrow run on?
As of Nov 13, 2026, only SurveySparrow lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.