Alternatives · Email Marketing
ActiveCampaign alternatives
ActiveCampaign compared with 8 alternatives: Mailchimp, GetResponse, Brevo, Klaviyo, Drip and 3 more.
ActiveCampaign is a paid product with a free trial, starting at $15 per month for up to 1,000 contacts, billed annually ($19 monthly). 4 of the 8 alternatives are free or have a free plan. 4 more offer a free trial.
8 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| ActiveCampaignThis tool | Free trial · from $15/mo | Trial only | Web |
| Mailchimp | Free plan · from $13/mo | Yes | Web, iOS, Android |
| GetResponse | Free plan · from $19/mo | Yes | Web, iOS, Android |
| Brevo | Free plan · from $9/mo | Yes | Web |
| Klaviyo | Free plan · from $20/mo | Yes | Web |
| Drip | Free trial · from $39/mo | Trial only | Web |
| Campaign Monitor | Free trial · from $11.70/mo | Trial only | Web |
| Customer.io | Free trial · from $100/mo | Trial only | Web |
| Encharge | Free trial | Trial only | Web |
Price against what you get
ActiveCampaign starts at $15 a month and scores 2.7 out of 4 on features, ease of use and platforms. 1 of the 7 alternatives on this chart scores higher and starts lower: Mailchimp.
Brevo and Campaign Monitor start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from ActiveCampaign
- Free plan · from $13/mo
Mailchimp
Email and SMS marketing with automations, priced by contact count
- Mailchimp starts at $13 per month for up to 500 contacts, billed monthly. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- Mailchimp has a free plan. ActiveCampaign does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- ActiveCampaign also covers sales pipeline.
Suits: Small businesses sending regular newsletters and promotions
- Free plan · from $19/mo
GetResponse
Email marketing with automation, webinars, courses and landing pages
- GetResponse starts at $19 per month for up to 1,000 contacts, billed monthly. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- GetResponse has a free plan. ActiveCampaign does not, though it has a free trial.
- Only GetResponse lists iOS and Android apps.
- GetResponse also covers paid newsletters and live chat.
- ActiveCampaign also covers sales pipeline and reports.
Suits: Small businesses that want email, landing pages and automation in one plan
- Free plan · from $9/mo
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- Brevo has a free plan. ActiveCampaign does not, though it has a free trial.
- Brevo also covers live chat.
- ActiveCampaign also covers reports.
Suits: Senders with a large list who email it only now and then
- Free plan · from $20/mo
Klaviyo
Email, text and push marketing built on online-store customer data
- Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- Klaviyo has a free plan. ActiveCampaign does not, though it has a free trial.
- ActiveCampaign also covers sales pipeline.
Suits: Online stores, especially on Shopify, that market from order data
- Free trial · from $39/mo
Drip
Email automation and pop-ups for online stores
- Drip starts at $39 per month and up, by list size and email volume. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- ActiveCampaign also covers sales pipeline and reports.
Suits: Shopify stores that want flows and pop-ups in one app
- Free trial · from $11.70/mo
Campaign Monitor
Email marketing for small businesses, nonprofits and agencies
- Campaign Monitor starts at $11.70 per month for up to 500 contacts, billed annually. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- ActiveCampaign also covers sales pipeline and reports.
Suits: Agencies sending email for several clients under their own brand
- Free trial · from $100/mo
Customer.io
Data-driven email, SMS, push and in-app messaging for product teams
- Customer.io starts at $100 per month for up to 5,000 profiles, billed monthly. ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- Customer.io also covers business texting.
- ActiveCampaign also covers sales pipeline, forms and reports.
Suits: Software and app companies sending messages from product data
- Free trial
Encharge
Behavior-based email automation for SaaS and subscription businesses
- ActiveCampaign also covers sales pipeline and reports.
Suits: SaaS teams onboarding trial users with behavior-based emails
Limits worth knowing in ActiveCampaign
- There is no free plan; after the 14-day trial every plan is paid.
- Monthly email sends are capped at 10 times your contact limit on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
- SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons on top of the plan price.
- Starter has one user and stops at 25,000 contacts; landing pages need Plus and conditional content needs Pro.
Common questions
What are the alternatives to ActiveCampaign?
The alternatives to ActiveCampaign in this directory are Mailchimp, GetResponse, Brevo, Klaviyo, Drip, Campaign Monitor, Customer.io and Encharge. Each one has a side-by-side comparison with ActiveCampaign.
Is there a free alternative to ActiveCampaign?
Yes. Mailchimp, GetResponse, Brevo and Klaviyo have a free plan alongside paid ones.
Which ActiveCampaign alternatives work on Android?
The ActiveCampaign listing does not include an Android app. Mailchimp and GetResponse list one.
Which ActiveCampaign alternatives work on iOS?
The ActiveCampaign listing does not include an iOS app. Mailchimp and GetResponse list one.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.