Appointo vs SimplyBook.me (2026): which should you pick?
As of Nov 13, 2026, SimplyBook.me grades higher than Appointo: 2.4 against 2.2 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
SimplyBook.me grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Appointo
No-code appointment booking widget for websites and Shopify stores
SimplyBook.me
Online booking system for service businesses, priced by volume
Which one is for you
Pick Appointo if
- Fits if you run a Shopify or website shop that takes appointments
- Works for a small team of two or three
Look elsewhere if
- Skip it if you want a free plan, as it is a 14-day trial only
- Pricey if you add staff, at $6 a month for each extra team member
- Watch out: $12 sits beside a crossed-out $39 with no end date, and the billing basis is not shown
- Skip it if you want a native app, as only a browser dashboard is listed
Pick SimplyBook.me if
- Fits if you have several staff and would rather pay a flat fee than per user
- Works for businesses that sell memberships, packages, gift cards or products alongside appointments
Look elsewhere if
- Tight if you stay free: 50 bookings a month, 1 provider, no online payments, and the plan must be renewed monthly
- Tight if you take lots of bookings, since Basic stops at 100 a month and extra packs are $4 per 100
- Pricey if you rely on text reminders or want your own domain: SMS and WhatsApp are $8 per 100, a domain $119
- Not for you if you need HIPAA or SAML SSO on a budget, as both start on Standard at €24.9 a month
- Watch out: plans are priced in euros but add-ons in US dollars, so the real total takes some working out
How we grade them
| 2.2GPAAppointoFair | 2.4GPASimplyBook.meFair | |
|---|---|---|
| Value for money | C$12 a month on one plan, between the middle of calendar tools at $8 and the dearer quarter at $16. | CBasic is €11.9 a month billed annually, €13.9 monthly, for 5 providers and 100 bookings. Set against its own rivals, Setmore and Acuity and Square Appointments, that's middling: a flat fee suits a team, but 500 bookings means Standard at €24.9, extra bookings are $4 per 100 and SMS credits $8 per 100. |
| Free plan and trial | CA 14-day trial needs no card, and there is no free plan. | CFree with no time limit, though you renew it monthly: 50 bookings a month, 1 provider and 1 premium custom feature. Taking payments needs Basic. Fifty bookings is about two a day, so you'll hit that cap in a real week. |
| Features | CWidget, group bookings, reminders, calendar and video sync and a booking portal. Only a single plan is listed. | BA booking website and widget, intake forms, memberships, gift cards, classes, waiting lists, online payments, deposits, tips, point of sale, reminders by email, SMS or WhatsApp, and HIPAA features from Standard. That covers the whole job, though your plan limits how many premium extras you may switch on. |
| Ease of use | CNo store rating on record. You set up services and embed the widget. | CNo store rating on record, and this is a lot of switches: services, providers and a list of custom features toggled on one by one, with premium ones counted against your plan. Ask Simply, the built-in AI chat, is there to set things up for you. |
| Platforms and integrations | BWeb with Google Calendar, Outlook, Zoom, Stripe, Shopify and WhatsApp. No apps are listed. | BWeb, plus admin and client apps for iPhone and Android, with no desktop app listed. It works with Google and Outlook calendars, Stripe, PayPal, Square, Zapier, QuickBooks and Teams, and there's an API and an MCP connection for outside assistants. |
| Best for | a booking widget for a small shop | service businesses that want one flat booking fee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appointo and SimplyBook.me. How we grade
Price against what you get
Appointo starts at $12 a month and scores 2.3 out of 4 on features, ease of use and platforms. SimplyBook.me starts at about $13.29 a month and scores 2.7.
SimplyBook.me scores higher, and starts $1.29 a month higher: the question is whether the extra is worth that to you. Of the other calendar and scheduling apps on the chart, 35 score higher than Appointo for less, and 17 score higher than SimplyBook.me for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appointo also covers no-code and appointment booking.
- SimplyBook.me also covers reports.
At a glance
| Appointo | SimplyBook.me | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $12 per month; billing basis not shown | €11.9 per month, billed annually (€13.9 billed monthly) |
| Free plan | None | 50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, booking widget and the admin app. It has no time limit but must be renewed monthly. |
| Free trial | 14-day free trial, no credit card required | 14-day free trial of most custom features with 50 bookings, no credit card needed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Appointo | SimplyBook.me Ltd |
| Price read from | appointo.me | simplybook.me |
| Checked | Nov 13, 2026 | Oct 5, 2026 |
Worth knowing
Appointo
- There is only one paid plan and no free plan beyond the 14-day trial.
- The page does not say whether $12 is a monthly-billed or annual-billed price, and shows it beside a crossed-out $39 with no end date.
- Each additional team member costs $6 a month.
- Only a browser dashboard is listed; no native apps are described on the pages read.
SimplyBook.me
- Plan prices are listed in euros. Add-ons such as SMS credits and extra bookings are listed in US dollars.
- Every plan caps monthly bookings: 50 on Free, 100 on Basic, 500 on Standard and 2,000 on Premium. Extra bookings are sold in packs of 100 for $4.
- SMS and WhatsApp credits ($8 per 100) and a custom domain ($119 with 3 years of SSL) are paid separately from the subscription.
- HIPAA and SAML SSO need Standard or above; accounting integrations and the white-label footer need Premium.
Key features
Appointo
- Booking widget
- Add a booking feature to a website page or store, with custom colors, text, logo and translation into other languages.
- Group appointments
- Supports group sessions and multi-day bookings such as tours or rentals, with custom questions for customers.
- Email and text notifications
- Automated reminders, confirmations, rescheduling and feedback messages sent by email and text.
- Calendar and video integrations
- Syncs with Google and Outlook calendars and connects to Zoom for online appointments.
- Customer booking portal
- Customers can manage their own bookings through a portal rather than emailing the business.
- Team management
- Employees control their own availability and bookings. Extra team members cost $6 a month each.
SimplyBook.me
- Booking website and widget
- Every plan includes a mobile-responsive booking website, a widget for an existing site, and bookings through a Facebook page. Instagram and Google Business buttons are also offered.
- Custom features
- Extras such as intake forms, memberships, gift cards, classes, waiting lists and SOAP notes are toggled on per account. Premium ones count against the plan's limit of 1, 3 or 8.
- Payments and point of sale
- From Basic, take online payments, deposits and tips through gateways such as Stripe, PayPal and Square, or sell in person with the POS. SimplyBook.me adds no transaction fee.
- Reminders by email, SMS and WhatsApp
- Automatic confirmation, reminder and cancellation emails are on every plan. SMS and WhatsApp messages use credits that are bought separately.
- Ask Simply and AI Voice Booking
- Ask Simply is a built-in AI chat for setting up services and managing bookings, and an MCP connection lets outside assistants run the account. AI Voice Booking uses paid credits.
- Admin and client apps
- The admin app for iOS and Android manages the calendar and bookings. Clients can book and reschedule in a client app, which can carry the business's own branding from Standard.
Plans
Appointo
Pro Plan$12
per month; billing basis not shown
Unlimited services and bookings, group appointments and extra team members at $6 a month each. Shown against a crossed-out $39.
SimplyBook.me
Free€0
50 bookings a month, 1 provider and 1 premium custom feature, with a booking website, widget and the admin app.
Basic€11.9
per month, billed annually (€13.9 billed monthly)
100 bookings, 5 providers and 3 premium custom features; adds the client app, payments, deposits, tips and point of sale.
Standard€24.9
per month, billed annually (€29.9 billed monthly)
500 bookings, 15 providers and 8 premium custom features; adds a branded client app, HIPAA features and SAML SSO.
Premium€49.9
per month, billed annually (€59.9 billed monthly)
2,000 bookings, 30 providers and unlimited custom features; adds Payments PRO, QuickBooks, FreshBooks and Xero links, and a white-label footer.
EnterpriseCustom
Custom booking volume and providers, multi-location cluster interface, account manager, high-load API and a choice of data location; billed annually.
Ways to pay less
Appointo
- Nonprofit
Special pricing for non-profits
The pricing FAQ says non-profit organizations get special pricing; the amount is not stated and requires contacting support.
SimplyBook.me
- Annual discount
Save up to 17% with annual billing
SimplyBook.me's pricing page puts the annual-billing saving at up to 17%, which it describes as two months free compared with paying monthly.
- Nonprofit
Nonprofit and charity discounts on request
The pricing FAQ invites nonprofit and charity organizations to contact SimplyBook.me to discuss qualifying discounts. No rate is published.
Common questions
Which is cheaper, Appointo or SimplyBook.me?
As of Nov 13, 2026, Appointo is cheaper to start with: $12 a month, against about $13.29 a month for SimplyBook.me. Appointo starts at $12 per month; billing basis not shown, and SimplyBook.me starts at €11.9 per month, billed annually (€13.9 billed monthly).
Which has a free plan, Appointo or SimplyBook.me?
As of Nov 13, 2026, only SimplyBook.me has a free plan. Appointo does not, though it has a free trial.
Which platforms do Appointo and SimplyBook.me run on?
As of Nov 13, 2026, only SimplyBook.me lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.