Klaviyo vs Rejoiner (2026): which should you pick?
As of Nov 13, 2026, Klaviyo grades higher than Rejoiner: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Klaviyo grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Klaviyo
Email, text and push marketing built on online-store customer data
Rejoiner
Email and SMS retention marketing for ecommerce stores
Which one is for you
Pick Klaviyo if
- Fits if you run a Shopify shop and want emails driven by what people buy
- Works for brands that want email and texts in the same flows, with revenue shown per campaign
Look elsewhere if
- Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
- Skip it if you just want a newsletter, as that's a lot of store tool to pay for
- Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
- Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
- Not for you if you want funnel and cohort reports without paying for the Personalization add-on
Pick Rejoiner if
- Fits if you run an online store on Shopify, Magento or BigCommerce
- Makes sense if you want abandoned-cart style journeys more than newsletters
Look elsewhere if
- Not for you if you want a free plan, as it's a 30-day trial
- Not for you if you don't sell online, since it's built for stores
- Tight if you need many segments or overlays, as the lower tier caps them at 20 and 5
- Watch out: SMS is $0.015 a message plus carrier fees, and postcards are $0.92 each
- Watch out: the page footer shows a 2022 copyright
How we grade them
| 2.4GPAKlaviyoFair | 2.2GPARejoinerFair | |
|---|---|---|
| Value for money | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. | C$25 a month for up to 1,000 contacts with unlimited emails. Higher steps come from a slider, and the $1,500 a month service is optional. |
| Free plan and trial | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. That's room to set up a new shop. Go over and sending stops until the next cycle or an upgrade. | C30-day trial with all features included. The listing doesn't say whether a card is needed, and there's no free plan. |
| Features | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. | CJourneys, segments, list-growth tools, tests, SMS and postcards for stores. Segments and overlays have caps on the lower tier. |
| Ease of use | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, with templates on every plan. | CNo store rating on record. A web platform where you build journeys and segments. |
| Platforms and integrations | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. | BWeb app with Shopify, Magento, BigCommerce, Cart.com and FoxyCart connections. |
| Best for | online stores that market from order data | retention email for online stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Klaviyo and Rejoiner. How we grade
Price against what you get
Klaviyo starts at $20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Rejoiner starts at $25 a month and scores 2.3.
Klaviyo scores higher and starts $5 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Klaviyo for less, and 23 score higher than Rejoiner for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Klaviyo also covers forms.
- Rejoiner also covers sMS marketing, a/B testing and popups.
At a glance
| Klaviyo | Rejoiner | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per month for up to 500 active profiles, billed monthly | $25 per month for up to 1,000 contacts, billed monthly |
| Free plan | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. | None |
| Free trial | None listed | 30-day free trial with all features included |
| Web | ||
| Made by | Klaviyo | Rejoiner |
| Price read from | klaviyo.com | rejoiner.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Rejoiner
- Only the $25 entry step is clear on the page; higher contact steps are chosen on a slider and not listed here.
- SMS costs $0.015 per message plus carrier fees, and postcards are $0.92 each.
- Segments and capture overlays have caps shown on the page (20 and 5 on the lower tier shown).
- The Creative Partner service has custom pricing; the footer shows a 2022 copyright date.
Key features
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Rejoiner
- Automated journeys and triggers
- Lifecycle triggers and automated journeys cover events such as abandoned carts, alongside one-off broadcasts.
- Segments
- Dynamic segments update from more than 150 customer data points, with RFM ranking and sync to Facebook and Google Ads.
- List growth tools
- Email capture overlays, multi-stage and embedded forms and exit-intent pop-ups to collect addresses.
- Broadcast testing
- Broadcasts include an audience builder, automated resends to non-openers and control-based A/B testing.
- SMS and postcards
- Text messages are billed per message and physical postcards are sold at $0.92 each, on top of the platform price.
- Store integrations
- Connects to Shopify, Magento 2, BigCommerce, Cart.com and Foxycart, with an API for custom platforms.
Plans
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Rejoiner
Rejoiner Platform$25
per month for up to 1,000 contacts, billed monthly
Unlimited emails, all platform features, email, chat and phone support. Price rises with active contacts.
Strategy Partner$1,500
per month and up
Optional service: bi-weekly account reviews, performance reporting, deliverability checks and recommendations.
Ways to pay less
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
Rejoiner
No public discounts listed.
Common questions
Which is cheaper, Klaviyo or Rejoiner?
As of Nov 13, 2026, Klaviyo is cheaper to start with: $20 a month, against $25 a month for Rejoiner. Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly, and Rejoiner starts at $25 per month for up to 1,000 contacts, billed monthly.
Which has a free plan, Klaviyo or Rejoiner?
As of Nov 13, 2026, only Klaviyo has a free plan. Rejoiner does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.