Drip vs Rejoiner (2026): which should you pick?

Pick Drip if

• Fits if you run a Shopify store and want cart, back-in-stock and price-drop emails without building them
• Works for teams where several people work on marketing, since every plan has unlimited users

Look elsewhere if

• Pricey if you're a small shop, at $39 a month before your list has grown
• Skip it if you want a free plan, as there's only a 14-day trial that rolls into a paid subscription
• Not for you if you like knowing next year's bill, since the price steps aren't published
• Watch out: free migration and personalized onboarding come only with some plans
• Too light for anyone who wants a phone or desktop app, as Drip is web only

Pick Rejoiner if

• Fits if you run an online store on Shopify, Magento or BigCommerce
• Makes sense if you want abandoned-cart style journeys more than newsletters

Look elsewhere if

• Not for you if you want a free plan, as it's a 30-day trial
• Not for you if you don't sell online, since it's built for stores
• Tight if you need many segments or overlays, as the lower tier caps them at 20 and 5
• Watch out: SMS is $0.015 a message plus carrier fees, and postcards are $0.92 each
• Watch out: the page footer shows a 2022 copyright

Drip

• There is no free plan; the 14-day trial leads to a paid subscription.
• The price rises with active people on the list and emails sent, and the listing does not publish the steps.
• Free migration and personalized onboarding come only with some plans.

Rejoiner

• Only the $25 entry step is clear on the page; higher contact steps are chosen on a slider and not listed here.
• SMS costs $0.015 per message plus carrier fees, and postcards are $0.92 each.
• Segments and capture overlays have caps shown on the page (20 and 5 on the lower tier shown).
• The Creative Partner service has custom pricing; the footer shows a 2022 copyright date.

Drip

Store-data segments

Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.

Pre-built ecommerce flows

Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.

Pop-ups, forms and quizzes

On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.

Run it from an AI assistant

Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.

Email editor with store branding

Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.

Rejoiner

Automated journeys and triggers

Lifecycle triggers and automated journeys cover events such as abandoned carts, alongside one-off broadcasts.

Segments

Dynamic segments update from more than 150 customer data points, with RFM ranking and sync to Facebook and Google Ads.

List growth tools

Email capture overlays, multi-stage and embedded forms and exit-intent pop-ups to collect addresses.

Broadcast testing

Broadcasts include an audience builder, automated resends to non-openers and control-based A/B testing.

SMS and postcards

Text messages are billed per message and physical postcards are sold at $0.92 each, on top of the platform price.

Store integrations

Connects to Shopify, Magento 2, BigCommerce, Cart.com and Foxycart, with an API for custom platforms.

Drip

• Subscription$39

  per month and up, by list size and email volume

  Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.

Rejoiner

• Rejoiner Platform$25

  per month for up to 1,000 contacts, billed monthly

  Unlimited emails, all platform features, email, chat and phone support. Price rises with active contacts.

• Strategy Partner$1,500

  per month and up

  Optional service: bi-weekly account reviews, performance reporting, deliverability checks and recommendations.