Rejoiner vs Sendlane (2026): which should you pick?
As of Nov 13, 2026, Rejoiner and Sendlane share a 2.2 GPA, neither has a free plan, and Rejoiner starts cheaper, at $25 a month against $100 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Rejoiner grades higher on value for money. Sendlane grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Rejoiner
Email and SMS retention marketing for ecommerce stores
Sendlane
Email and SMS marketing for online stores, priced by sends
Which one is for you
Pick Rejoiner if
- Fits if you run an online store on Shopify, Magento or BigCommerce
- Makes sense if you want abandoned-cart style journeys more than newsletters
Look elsewhere if
- Not for you if you want a free plan, as it's a 30-day trial
- Not for you if you don't sell online, since it's built for stores
- Tight if you need many segments or overlays, as the lower tier caps them at 20 and 5
- Watch out: SMS is $0.015 a message plus carrier fees, and postcards are $0.92 each
- Watch out: the page footer shows a 2022 copyright
Pick Sendlane if
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Look elsewhere if
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
How we grade them
| 2.2GPARejoinerFair | 2.2GPASendlaneFair | |
|---|---|---|
| Value for money | C$25 a month for up to 1,000 contacts with unlimited emails. Higher steps come from a slider, and the $1,500 a month service is optional. | D$100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. |
| Free plan and trial | C30-day trial with all features included. The listing doesn't say whether a card is needed, and there's no free plan. | CA 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. |
| Features | CJourneys, segments, list-growth tools, tests, SMS and postcards for stores. Segments and overlays have caps on the lower tier. | BAutomations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. |
| Ease of use | CNo store rating on record. A web platform where you build journeys and segments. | CA web app with no rating on record. Automations and store connections are yours to set up. |
| Platforms and integrations | BWeb app with Shopify, Magento, BigCommerce, Cart.com and FoxyCart connections. | BWeb only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. |
| Best for | retention email for online stores | ecommerce stores that want email priced by sends |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rejoiner and Sendlane. How we grade
Price against what you get
Rejoiner starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sendlane starts at $100 a month and scores 2.7.
Sendlane scores higher, and starts $75 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, 23 score higher than Rejoiner for less, and 3 score higher than Sendlane for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Rejoiner also covers reports.
At a glance
| Rejoiner | Sendlane | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month for up to 1,000 contacts, billed monthly | $100 per month for up to 50,000 emails, billed monthly |
| Free plan | None | None |
| Free trial | 30-day free trial with all features included | 60-day free trial, limited to 100 contacts and 500 email sends |
| Web | ||
| Made by | Rejoiner | Sendlane |
| Price read from | rejoiner.com | sendlane.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Rejoiner
- Only the $25 entry step is clear on the page; higher contact steps are chosen on a slider and not listed here.
- SMS costs $0.015 per message plus carrier fees, and postcards are $0.92 each.
- Segments and capture overlays have caps shown on the page (20 and 5 on the lower tier shown).
- The Creative Partner service has custom pricing; the footer shows a 2022 copyright date.
Sendlane
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Key features
Rejoiner
- Automated journeys and triggers
- Lifecycle triggers and automated journeys cover events such as abandoned carts, alongside one-off broadcasts.
- Segments
- Dynamic segments update from more than 150 customer data points, with RFM ranking and sync to Facebook and Google Ads.
- List growth tools
- Email capture overlays, multi-stage and embedded forms and exit-intent pop-ups to collect addresses.
- Broadcast testing
- Broadcasts include an audience builder, automated resends to non-openers and control-based A/B testing.
- SMS and postcards
- Text messages are billed per message and physical postcards are sold at $0.92 each, on top of the platform price.
- Store integrations
- Connects to Shopify, Magento 2, BigCommerce, Cart.com and Foxycart, with an API for custom platforms.
Sendlane
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Plans
Rejoiner
Rejoiner Platform$25
per month for up to 1,000 contacts, billed monthly
Unlimited emails, all platform features, email, chat and phone support. Price rises with active contacts.
Strategy Partner$1,500
per month and up
Optional service: bi-weekly account reviews, performance reporting, deliverability checks and recommendations.
Sendlane
Email sends$100
per month for up to 50,000 emails, billed monthly
Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.
Ways to pay less
Rejoiner
No public discounts listed.
Sendlane
- Annual discount
Save about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Common questions
Which is cheaper, Rejoiner or Sendlane?
As of Nov 13, 2026, Rejoiner is cheaper to start with: $25 a month, against $100 a month for Sendlane. Rejoiner starts at $25 per month for up to 1,000 contacts, billed monthly, and Sendlane starts at $100 per month for up to 50,000 emails, billed monthly.
Which has a free plan, Rejoiner or Sendlane?
As of Nov 13, 2026, neither Rejoiner nor Sendlane has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.