Omnisend vs Rejoiner (2026): which should you pick?

Pick Omnisend if

• Fits if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
• Works for shops leaving another tool, as Omnisend moves it over free in about five days

Look elsewhere if

• Pricey if lots of people get your automated emails, since all of them count toward the bill
• Skip it if you don't run an online store, as most of what you pay for is shop tools
• Tight if you want texts on Standard, as SMS needs the $59 Pro plan and is billed per message
• Watch out: Standard caps email at 12 times your list, and personalized content is an add-on from $5 a month
• Not for you if you want a public API, as none is listed

Pick Rejoiner if

• Fits if you run an online store on Shopify, Magento or BigCommerce
• Makes sense if you want abandoned-cart style journeys more than newsletters

Look elsewhere if

• Not for you if you want a free plan, as it's a 30-day trial
• Not for you if you don't sell online, since it's built for stores
• Tight if you need many segments or overlays, as the lower tier caps them at 20 and 5
• Watch out: SMS is $0.015 a message plus carrier fees, and postcards are $0.92 each
• Watch out: the page footer shows a 2022 copyright

Omnisend

• Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
• Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
• SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
• On Standard, personalized content and personalized send time are add-ons from $5 a month each.

Rejoiner

• Only the $25 entry step is clear on the page; higher contact steps are chosen on a slider and not listed here.
• SMS costs $0.015 per message plus carrier fees, and postcards are $0.92 each.
• Segments and capture overlays have caps shown on the page (20 and 5 on the lower tier shown).
• The Creative Partner service has custom pricing; the footer shows a 2022 copyright date.

Omnisend

E-commerce automations

Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.

Store-aware email builder

Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.

SMS and web push

Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.

Sign-up forms

Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.

Shopper segments and ad audiences

Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.

Free migration

Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.

Rejoiner

Automated journeys and triggers

Lifecycle triggers and automated journeys cover events such as abandoned carts, alongside one-off broadcasts.

Segments

Dynamic segments update from more than 150 customer data points, with RFM ranking and sync to Facebook and Google Ads.

List growth tools

Email capture overlays, multi-stage and embedded forms and exit-intent pop-ups to collect addresses.

Broadcast testing

Broadcasts include an audience builder, automated resends to non-openers and control-based A/B testing.

SMS and postcards

Text messages are billed per message and physical postcards are sold at $0.92 each, on top of the platform price.

Store integrations

Connects to Shopify, Magento 2, BigCommerce, Cart.com and Foxycart, with an API for custom platforms.

Omnisend

• Free$0

  250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.

• Standard$16

  per month for up to 500 contacts, billed monthly

  6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.

• Pro$59

  per month for up to 2,500 contacts, billed monthly

  Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.

• CustomCustom

  For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.

Rejoiner

• Rejoiner Platform$25

  per month for up to 1,000 contacts, billed monthly

  Unlimited emails, all platform features, email, chat and phone support. Price rises with active contacts.

• Strategy Partner$1,500

  per month and up

  Optional service: bi-weekly account reviews, performance reporting, deliverability checks and recommendations.

Omnisend

• Other savings

  30% off the first 3 months, paid upfront

  Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.

Rejoiner

No public discounts listed.