Mailchimp vs Seguno (2026): which should you pick?

Pick Mailchimp if

• Fits if you send a regular newsletter or promotions to a small list
• Works for shops on Shopify, WooCommerce or Square that want automated emails and SMS in one account

Look elsewhere if

• Pricey if your list is big, at $110 a month on Essentials for 10,000 contacts
• Tight if you stay free, since sending stops at 250 contacts and 500 emails a month
• Skip it if surprise bills worry you, as passing a contact or send limit bills overages automatically
• Watch out: Essentials caps flows at 4 steps, and dynamic content and custom reports start at Standard
• Watch out: SMS is a paid add-on in select countries, needs approval, and unused credits expire

Pick Seguno if

• Fits if your store is on Shopify and you want email, pop-ups and reviews from one app
• Works for new stores with under 250 subscribers

Look elsewhere if

• Not for you if you don't use Shopify, as it runs only there
• Tight if you stay free: 250 subscribers
• Watch out: charges are every 30 days through Shopify, with prorated increases and template purchases on the bill
• Watch out: Professional is a demo button, not a self-serve trial, and the plan features weren't fully readable

Mailchimp

• The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
• Paid plans bill overages automatically when you pass your contact or monthly send limit.
• Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
• SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.

Seguno

• Seguno runs only on Shopify, and counts subscribers from the store's customers who opted into marketing.
• Charges are billed every 30 days through Shopify; prorated increases and template purchases are added to that bill.
• Which features belong to which plan was not fully readable on the page, so check before buying.
• Professional is listed with a demo button rather than a self-serve trial.

Mailchimp

Automation flows

Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.

Templates and email builder

Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.

Segmentation and dynamic content

Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.

Popup forms and landing pages

Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.

SMS and MMS add-on

Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.

Mobile app

The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.

Seguno

Email campaigns and automations

Pre-built and custom multi-email automations, browse and cart abandonment emails and unique discount codes.

AI email drafting

Seguno Assist AI and Shopify Sidekick help create and refine on-brand emails inside the Shopify admin.

Pop-ups and forms

Pop-ups and sign-up forms collect subscribers, and the pricing page lists them with product reviews.

Product reviews

Review collection is offered as a separate tool in the suite, alongside email marketing.

Back-in-stock alerts

Alerts tell shoppers when a sold-out product returns; the pricing page groups this with the paid features.

Templates and Canva design

Design emails with Canva and use more than 200 templates, with a paid template store available.

Mailchimp

• Free$0

  1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.

• Essentials$13

  per month for up to 500 contacts, billed monthly

  3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.

• Standard$20

  per month for up to 500 contacts, billed monthly

  5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.

• Premium$350

  per month for up to 10,000 contacts, billed monthly

  Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.

Seguno

• Starter$0

  Free for up to 250 subscribers. Some features are limited to paid plans.

• Standard$35

  per 30 days for up to 2,500 subscribers, via Shopify

  Unlimited sending with automations and templates. Price rises with the subscriber count.

• Professional$215

  per 30 days for up to 25,000 subscribers, via Shopify

  Listed with a demo option, plus onboarding support, a customer success manager and priority support.

Mailchimp

• Nonprofit

  15% off for nonprofits and charities

  Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.

• Other savings

  15% off the first 12 months at 10,000+ contacts

  New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.

Seguno

No public discounts listed.