Seguno vs Sendlane (2026): which should you pick?
As of Nov 13, 2026, Seguno and Sendlane share a 2.2 GPA, and only Seguno has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Seguno grades higher on value for money and ease of use. Sendlane grades higher on features and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Seguno
Email marketing, pop-ups and reviews built inside Shopify
Sendlane
Email and SMS marketing for online stores, priced by sends
Which one is for you
Pick Seguno if
- Fits if your store is on Shopify and you want email, pop-ups and reviews from one app
- Works for new stores with under 250 subscribers
Look elsewhere if
- Not for you if you don't use Shopify, as it runs only there
- Tight if you stay free: 250 subscribers
- Watch out: charges are every 30 days through Shopify, with prorated increases and template purchases on the bill
- Watch out: Professional is a demo button, not a self-serve trial, and the plan features weren't fully readable
Pick Sendlane if
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Look elsewhere if
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
How we grade them
| 2.2GPASegunoFair | 2.2GPASendlaneFair | |
|---|---|---|
| Value for money | C$35 per 30 days for up to 2,500 subscribers and $215 for 25,000. Inside the middle of the category, billed through Shopify. | D$100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. |
| Free plan and trial | CFree for stores with 250 subscribers or fewer, and a 10-day trial of the Standard plan with no card. 250 is a cap a shop passes quickly. | CA 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. |
| Features | CCampaigns, automations, AI drafting, pop-ups, reviews and back-in-stock alerts. Which features belong to which plan wasn't fully readable. | BAutomations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. |
| Ease of use | BNo store rating on record. It installs inside the Shopify account you already have. | CA web app with no rating on record. Automations and store connections are yours to set up. |
| Platforms and integrations | CShopify only, with Canva for design. No other platform is supported. | BWeb only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. |
| Best for | email and pop-ups inside Shopify | ecommerce stores that want email priced by sends |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Seguno and Sendlane. How we grade
Price against what you get
Seguno starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sendlane starts at $100 a month and scores 2.7.
Sendlane scores higher, and starts $65 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, 26 score higher than Seguno for less, and 3 score higher than Sendlane for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Seguno also covers forms and review collection.
- Sendlane also covers sMS marketing and a/B testing.
At a glance
| Seguno | Sendlane | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $35 per month for up to 2,500 subscribers, billed through Shopify | $100 per month for up to 50,000 emails, billed monthly |
| Free plan | Starter plan is free for stores with 250 or fewer subscribers; paid features can be tried for 10 days. | None |
| Free trial | 10-day free trial of the Standard plan, all features available | 60-day free trial, limited to 100 contacts and 500 email sends |
| Web | ||
| Made by | Seguno Software, Inc. | Sendlane |
| Price read from | seguno.com | sendlane.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Seguno
- Seguno runs only on Shopify, and counts subscribers from the store's customers who opted into marketing.
- Charges are billed every 30 days through Shopify; prorated increases and template purchases are added to that bill.
- Which features belong to which plan was not fully readable on the page, so check before buying.
- Professional is listed with a demo button rather than a self-serve trial.
Sendlane
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Key features
Seguno
- Email campaigns and automations
- Pre-built and custom multi-email automations, browse and cart abandonment emails and unique discount codes.
- AI email drafting
- Seguno Assist AI and Shopify Sidekick help create and refine on-brand emails inside the Shopify admin.
- Pop-ups and forms
- Pop-ups and sign-up forms collect subscribers, and the pricing page lists them with product reviews.
- Product reviews
- Review collection is offered as a separate tool in the suite, alongside email marketing.
- Back-in-stock alerts
- Alerts tell shoppers when a sold-out product returns; the pricing page groups this with the paid features.
- Templates and Canva design
- Design emails with Canva and use more than 200 templates, with a paid template store available.
Sendlane
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Plans
Seguno
Starter$0
Free for up to 250 subscribers. Some features are limited to paid plans.
Standard$35
per 30 days for up to 2,500 subscribers, via Shopify
Unlimited sending with automations and templates. Price rises with the subscriber count.
Professional$215
per 30 days for up to 25,000 subscribers, via Shopify
Listed with a demo option, plus onboarding support, a customer success manager and priority support.
Sendlane
Email sends$100
per month for up to 50,000 emails, billed monthly
Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.
Ways to pay less
Seguno
No public discounts listed.
Sendlane
- Annual discount
Save about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Common questions
Which is cheaper, Seguno or Sendlane?
As of Nov 13, 2026, Seguno is cheaper to start with: $35 a month, against $100 a month for Sendlane. Seguno starts at $35 per month for up to 2,500 subscribers, billed through Shopify, and Sendlane starts at $100 per month for up to 50,000 emails, billed monthly.
Which has a free plan, Seguno or Sendlane?
As of Nov 13, 2026, only Seguno has a free plan. Sendlane does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.