Klaviyo vs Seguno (2026): which should you pick?

Pick Klaviyo if

• Fits if you run a Shopify shop and want emails driven by what people buy
• Works for brands that want email and texts in the same flows, with revenue shown per campaign

Look elsewhere if

• Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
• Skip it if you just want a newsletter, as that's a lot of store tool to pay for
• Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
• Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
• Not for you if you want funnel and cohort reports without paying for the Personalization add-on

Pick Seguno if

• Fits if your store is on Shopify and you want email, pop-ups and reviews from one app
• Works for new stores with under 250 subscribers

Look elsewhere if

• Not for you if you don't use Shopify, as it runs only there
• Tight if you stay free: 250 subscribers
• Watch out: charges are every 30 days through Shopify, with prorated increases and template purchases on the bill
• Watch out: Professional is a demo button, not a self-serve trial, and the plan features weren't fully readable

Klaviyo

• The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
• Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
• Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
• Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.

Seguno

• Seguno runs only on Shopify, and counts subscribers from the store's customers who opted into marketing.
• Charges are billed every 30 days through Shopify; prorated increases and template purchases are added to that bill.
• Which features belong to which plan was not fully readable on the page, so check before buying.
• Professional is listed with a demo button rather than a self-serve trial.

Klaviyo

Unified customer profiles

Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.

Flows and campaigns

Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.

Mobile messaging

SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.

Composer AI agent

Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.

Reports and benchmarks

Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.

Customer service tools

Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.

Seguno

Email campaigns and automations

Pre-built and custom multi-email automations, browse and cart abandonment emails and unique discount codes.

AI email drafting

Seguno Assist AI and Shopify Sidekick help create and refine on-brand emails inside the Shopify admin.

Pop-ups and forms

Pop-ups and sign-up forms collect subscribers, and the pricing page lists them with product reviews.

Product reviews

Review collection is offered as a separate tool in the suite, alongside email marketing.

Back-in-stock alerts

Alerts tell shoppers when a sold-out product returns; the pricing page groups this with the paid features.

Templates and Canva design

Design emails with Canva and use more than 200 templates, with a paid template store available.

Klaviyo

• Free$0

  250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.

• Email$20

  per month for up to 500 active profiles, billed monthly

  5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.

• EnterpriseCustom

  Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.

Seguno

• Starter$0

  Free for up to 250 subscribers. Some features are limited to paid plans.

• Standard$35

  per 30 days for up to 2,500 subscribers, via Shopify

  Unlimited sending with automations and templates. Price rises with the subscriber count.

• Professional$215

  per 30 days for up to 25,000 subscribers, via Shopify

  Listed with a demo option, plus onboarding support, a customer success manager and priority support.

Klaviyo

• Other savings

  $19 off the first month of the Email plan

  A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.

Seguno

No public discounts listed.