Omnisend vs Seguno (2026): which should you pick?

Pick Omnisend if

• Fits if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
• Works for shops leaving another tool, as Omnisend moves it over free in about five days

Look elsewhere if

• Pricey if lots of people get your automated emails, since all of them count toward the bill
• Skip it if you don't run an online store, as most of what you pay for is shop tools
• Tight if you want texts on Standard, as SMS needs the $59 Pro plan and is billed per message
• Watch out: Standard caps email at 12 times your list, and personalized content is an add-on from $5 a month
• Not for you if you want a public API, as none is listed

Pick Seguno if

• Fits if your store is on Shopify and you want email, pop-ups and reviews from one app
• Works for new stores with under 250 subscribers

Look elsewhere if

• Not for you if you don't use Shopify, as it runs only there
• Tight if you stay free: 250 subscribers
• Watch out: charges are every 30 days through Shopify, with prorated increases and template purchases on the bill
• Watch out: Professional is a demo button, not a self-serve trial, and the plan features weren't fully readable

Omnisend

• Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
• Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
• SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
• On Standard, personalized content and personalized send time are add-ons from $5 a month each.

Seguno

• Seguno runs only on Shopify, and counts subscribers from the store's customers who opted into marketing.
• Charges are billed every 30 days through Shopify; prorated increases and template purchases are added to that bill.
• Which features belong to which plan was not fully readable on the page, so check before buying.
• Professional is listed with a demo button rather than a self-serve trial.

Omnisend

E-commerce automations

Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.

Store-aware email builder

Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.

SMS and web push

Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.

Sign-up forms

Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.

Shopper segments and ad audiences

Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.

Free migration

Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.

Seguno

Email campaigns and automations

Pre-built and custom multi-email automations, browse and cart abandonment emails and unique discount codes.

AI email drafting

Seguno Assist AI and Shopify Sidekick help create and refine on-brand emails inside the Shopify admin.

Pop-ups and forms

Pop-ups and sign-up forms collect subscribers, and the pricing page lists them with product reviews.

Product reviews

Review collection is offered as a separate tool in the suite, alongside email marketing.

Back-in-stock alerts

Alerts tell shoppers when a sold-out product returns; the pricing page groups this with the paid features.

Templates and Canva design

Design emails with Canva and use more than 200 templates, with a paid template store available.

Omnisend

• Free$0

  250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.

• Standard$16

  per month for up to 500 contacts, billed monthly

  6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.

• Pro$59

  per month for up to 2,500 contacts, billed monthly

  Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.

• CustomCustom

  For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.

Seguno

• Starter$0

  Free for up to 250 subscribers. Some features are limited to paid plans.

• Standard$35

  per 30 days for up to 2,500 subscribers, via Shopify

  Unlimited sending with automations and templates. Price rises with the subscriber count.

• Professional$215

  per 30 days for up to 25,000 subscribers, via Shopify

  Listed with a demo option, plus onboarding support, a customer success manager and priority support.

Omnisend

• Other savings

  30% off the first 3 months, paid upfront

  Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.

Seguno

No public discounts listed.