Privy vs Seguno (2026): which should you pick?
As of Nov 13, 2026, Privy grades higher than Seguno: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Privy grades higher on features and platforms. Seguno grades higher on ease of use. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Seguno
Email marketing, pop-ups and reviews built inside Shopify
Which one is for you
Pick Privy if
- Fits if you run a Shopify or BigCommerce shop and want pop-ups, email and texts in one tool
- Works for shops that already use Klaviyo, with a pop-ups-only plan from $24 a month
Look elsewhere if
- Skip it if you sell outside the US and Canada and want texts, as other countries aren't live yet
- Pricey if your list is big, at $165 a month for 10,000 contacts
- Not for you if you don't run an online store, since most of Privy is shop tools
- Watch out: extra SMS credits cost from $20 a month for 1,250, and unused ones expire after 60 days
- Watch out: there's no free plan after the 15-day trial, and no API on record
Pick Seguno if
- Fits if your store is on Shopify and you want email, pop-ups and reviews from one app
- Works for new stores with under 250 subscribers
Look elsewhere if
- Not for you if you don't use Shopify, as it runs only there
- Tight if you stay free: 250 subscribers
- Watch out: charges are every 30 days through Shopify, with prorated increases and template purchases on the bill
- Watch out: Professional is a demo button, not a self-serve trial, and the plan features weren't fully readable
How we grade them
| 2.4GPAPrivyFair | 2.2GPASegunoFair | |
|---|---|---|
| Value for money | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. | C$35 per 30 days for up to 2,500 subscribers and $215 for 25,000. Inside the middle of the category, billed through Shopify. |
| Free plan and trial | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. | CFree for stores with 250 subscribers or fewer, and a 10-day trial of the Standard plan with no card. 250 is a cap a shop passes quickly. |
| Features | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. | CCampaigns, automations, AI drafting, pop-ups, reviews and back-in-stock alerts. Which features belong to which plan wasn't fully readable. |
| Ease of use | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. | BNo store rating on record. It installs inside the Shopify account you already have. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. | CShopify only, with Canva for design. No other platform is supported. |
| Best for | pop-ups, email and texts for small shops | email and pop-ups inside Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Privy and Seguno. How we grade
Price against what you get
Privy starts at $30 a month and scores 2.7 out of 4 on features, ease of use and platforms. Seguno starts at $35 a month and scores 2.3.
Privy scores higher and starts $5 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Privy for less, and 26 score higher than Seguno for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Privy also covers business texting.
- Seguno also covers popups and review collection.
At a glance
| Privy | Seguno | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $30 per month for up to 1,500 mailable contacts | $35 per month for up to 2,500 subscribers, billed through Shopify |
| Free plan | None | Starter plan is free for stores with 250 or fewer subscribers; paid features can be tried for 10 days. |
| Free trial | 15-day free trial, no credit card required | 10-day free trial of the Standard plan, all features available |
| Web | ||
| Made by | Privy | Seguno Software, Inc. |
| Price read from | privy.com | seguno.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Seguno
- Seguno runs only on Shopify, and counts subscribers from the store's customers who opted into marketing.
- Charges are billed every 30 days through Shopify; prorated increases and template purchases are added to that bill.
- Which features belong to which plan was not fully readable on the page, so check before buying.
- Professional is listed with a demo button rather than a self-serve trial.
Key features
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Seguno
- Email campaigns and automations
- Pre-built and custom multi-email automations, browse and cart abandonment emails and unique discount codes.
- AI email drafting
- Seguno Assist AI and Shopify Sidekick help create and refine on-brand emails inside the Shopify admin.
- Pop-ups and forms
- Pop-ups and sign-up forms collect subscribers, and the pricing page lists them with product reviews.
- Product reviews
- Review collection is offered as a separate tool in the suite, alongside email marketing.
- Back-in-stock alerts
- Alerts tell shoppers when a sold-out product returns; the pricing page groups this with the paid features.
- Templates and Canva design
- Design emails with Canva and use more than 200 templates, with a paid template store available.
Plans
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
Seguno
Starter$0
Free for up to 250 subscribers. Some features are limited to paid plans.
Standard$35
per 30 days for up to 2,500 subscribers, via Shopify
Unlimited sending with automations and templates. Price rises with the subscriber count.
Professional$215
per 30 days for up to 25,000 subscribers, via Shopify
Listed with a demo option, plus onboarding support, a customer success manager and priority support.
Common questions
Which is cheaper, Privy or Seguno?
As of Nov 13, 2026, Privy is cheaper to start with: $30 a month, against $35 a month for Seguno. Privy starts at $30 per month for up to 1,500 mailable contacts, and Seguno starts at $35 per month for up to 2,500 subscribers, billed through Shopify.
Which has a free plan, Privy or Seguno?
As of Nov 13, 2026, only Seguno has a free plan. Privy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.