Brevo vs Sendloop (2026): which should you pick?
As of Nov 13, 2026, Brevo grades higher than Sendloop: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Brevo grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Sendloop
Email and SMS marketing priced by emails sent, not contacts
Which one is for you
Pick Brevo if
- Fits if you have thousands of contacts but only email them a few times a month
- Works for apps or shops that need receipt and password emails as well as newsletters
Look elsewhere if
- Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
- Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
- Skip it if you mail a growing list every day, since the price follows the emails you send
- Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
- Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination
Pick Sendloop if
- Fits if you have a big list but send rarely, since you pay for sends
- Works for teams that want email and SMS in one account
Look elsewhere if
- Tight if you stay free: 100 emails a month is a test, not a plan
- Skip it if you hate hard stops, as sending pauses at the allowance and there are no overage bills
- Pricey if you send a lot, with the next step after $199 for 300,000 quoted on request
- Watch out: SMS is charged by the SMS provider on top of the plan
How we grade them
| 2.6GPABrevoGood | 2.2GPASendloopFair | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | C$29 a month for 25,000 emails, then $79 for 100,000. Against a $20 middle that's ordinary, and no contact count raises the bill. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CFree plan with every feature but only 100 emails a month. It lets you try it, not run a list. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job. WhatsApp, popups and push wait for the $499 Professional plan. | BCampaigns, A/B tests, email and SMS journeys, SMS campaigns, a transactional API, verification and team roles. Nothing in the listing shows a gap. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CNo store rating on record. A web app where you build the campaigns and journeys. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | CWeb with an SMTP relay and API. No integrations are listed. |
| Best for | big lists you only email now and then | email and SMS priced by emails sent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and Sendloop. How we grade
Price against what you get
Brevo starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sendloop starts at $29 a month and scores 2.3.
Brevo scores higher and starts $20 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Brevo for less, and 23 score higher than Sendloop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brevo also covers sales pipeline, forms and live chat.
- Sendloop also covers sMS marketing, email verification, transactional email and a/B testing.
At a glance
| Brevo | Sendloop | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $29 per month for 25,000 emails |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | 100 emails a month with every feature and unlimited contacts. Sending pauses at the allowance. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brevo | Octeth, Inc. |
| Price read from | brevo.com | sendloop.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Sendloop
- Sending pauses when the monthly allowance is reached; there are no overage bills, so a busy month needs a bigger plan.
- The Free plan allows only 100 emails a month, enough to try it rather than run a list.
- SMS costs are charged by the SMS provider on top of the plan, with an estimate shown before sending.
- Pricing stops at 300,000 emails a month; larger volumes need a conversation with the vendor.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Sendloop
- Campaigns and A/B tests
- Standard, repeating and A/B campaigns, with up to five versions per test and a resend to non-openers with a new subject line.
- Journeys with email and SMS
- A visual builder with 16 triggers and 16 actions, including signed webhooks and a revenue report per journey.
- SMS campaigns
- SMS goes through Infobip or Xeebi, with the estimated cost shown before sending. SMS does not count toward the email allowance.
- Transactional API and SMTP relay
- Send over an HTTP API or SMTP relay on a verified domain, with an event log and signed webhooks.
- Email verification
- List verification using credits, included on every plan.
- Team roles and audit log
- Five user roles, two-factor sign-in and an audit log of changes.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
Sendloop
Free$0
100 emails a month, unlimited subscribers and lists, all features.
Starter$29
per month for 25,000 emails
$1.16 per 1,000 emails. Unlimited contacts; sending pauses at the allowance.
Growth$79
per month for 100,000 emails
$0.79 per 1,000 emails. Same features as every other plan.
Scale$199
per month for 300,000 emails
$0.66 per 1,000 emails. Higher volumes are quoted on request.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Sendloop
- Nonprofit
40% off for registered charities
The pricing page says registered charities get Sendloop at a 40% discount, and links to an application page.
Common questions
Which is cheaper, Brevo or Sendloop?
As of Nov 13, 2026, Brevo is cheaper to start with: $9 a month, against $29 a month for Sendloop. Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly, and Sendloop starts at $29 per month for 25,000 emails.
Which has a free plan, Brevo or Sendloop?
As of Nov 13, 2026, both Brevo and Sendloop have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.