Moosend vs Sendloop (2026): which should you pick?
As of Nov 13, 2026, Moosend grades higher than Sendloop: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Moosend grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Moosend
Low-cost email campaigns and automation priced by contacts
Sendloop
Email and SMS marketing priced by emails sent, not contacts
Which one is for you
Pick Moosend if
- Fits if you want automations at $7 a month for 500 contacts on yearly billing
- Works for WooCommerce or Magento shops that want emails based on what people browse, or seasonal senders buying credits
Look elsewhere if
- Skip it if you want a free plan, as there's only a 30-day trial, and email credits start at $350
- Not for you if you need receipts and password emails, which are an add-on through Moosend+
- Tight if you need help at weekends, since support runs five days a week
- Watch out: dedicated IPs, SSO, custom reports and extra team members are add-ons, not part of Pro
- Too light for working from your phone, as only a web app is offered
Pick Sendloop if
- Fits if you have a big list but send rarely, since you pay for sends
- Works for teams that want email and SMS in one account
Look elsewhere if
- Tight if you stay free: 100 emails a month is a test, not a plan
- Skip it if you hate hard stops, as sending pauses at the allowance and there are no overage bills
- Pricey if you send a lot, with the next step after $199 for 300,000 quoted on request
- Watch out: SMS is charged by the SMS provider on top of the plan
How we grade them
| 2.6GPAMoosendGood | 2.2GPASendloopFair | |
|---|---|---|
| Value for money | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. | C$29 a month for 25,000 emails, then $79 for 100,000. Against a $20 middle that's ordinary, and no contact count raises the bill. |
| Free plan and trial | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. | CFree plan with every feature but only 100 emails a month. It lets you try it, not run a list. |
| Features | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. | BCampaigns, A/B tests, email and SMS journeys, SMS campaigns, a transactional API, verification and team roles. Nothing in the listing shows a gap. |
| Ease of use | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. | CNo store rating on record. A web app where you build the campaigns and journeys. |
| Platforms and integrations | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. | CWeb with an SMTP relay and API. No integrations are listed. |
| Best for | email automation for small businesses | email and SMS priced by emails sent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moosend and Sendloop. How we grade
Price against what you get
Moosend starts at $7 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sendloop starts at $29 a month and scores 2.3.
Moosend scores higher and starts $22 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Moosend for less, and 23 score higher than Sendloop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moosend also covers forms.
- Sendloop also covers sMS marketing, email verification, transactional email and a/B testing.
At a glance
| Moosend | Sendloop | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $7 per month for up to 500 contacts, billed annually | $29 per month for 25,000 emails |
| Free plan | None | 100 emails a month with every feature and unlimited contacts. Sending pauses at the allowance. |
| Free trial | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required | None listed |
| Web | ||
| Made by | Moosend | Octeth, Inc. |
| Price read from | moosend.com | sendloop.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Sendloop
- Sending pauses when the monthly allowance is reached; there are no overage bills, so a busy month needs a bigger plan.
- The Free plan allows only 100 emails a month, enough to try it rather than run a list.
- SMS costs are charged by the SMS provider on top of the plan, with an estimate shown before sending.
- Pricing stops at 300,000 emails a month; larger volumes need a conversation with the vendor.
Key features
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Sendloop
- Campaigns and A/B tests
- Standard, repeating and A/B campaigns, with up to five versions per test and a resend to non-openers with a new subject line.
- Journeys with email and SMS
- A visual builder with 16 triggers and 16 actions, including signed webhooks and a revenue report per journey.
- SMS campaigns
- SMS goes through Infobip or Xeebi, with the estimated cost shown before sending. SMS does not count toward the email allowance.
- Transactional API and SMTP relay
- Send over an HTTP API or SMTP relay on a verified domain, with an event log and signed webhooks.
- Email verification
- List verification using credits, included on every plan.
- Team roles and audit log
- Five user roles, two-factor sign-in and an audit log of changes.
Plans
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Sendloop
Free$0
100 emails a month, unlimited subscribers and lists, all features.
Starter$29
per month for 25,000 emails
$1.16 per 1,000 emails. Unlimited contacts; sending pauses at the allowance.
Growth$79
per month for 100,000 emails
$0.79 per 1,000 emails. Same features as every other plan.
Scale$199
per month for 300,000 emails
$0.66 per 1,000 emails. Higher volumes are quoted on request.
Ways to pay less
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
Sendloop
- Nonprofit
40% off for registered charities
The pricing page says registered charities get Sendloop at a 40% discount, and links to an application page.
Common questions
Which is cheaper, Moosend or Sendloop?
As of Nov 13, 2026, Moosend is cheaper to start with: $7 a month, against $29 a month for Sendloop. Moosend starts at $7 per month for up to 500 contacts, billed annually, and Sendloop starts at $29 per month for 25,000 emails.
Which has a free plan, Moosend or Sendloop?
As of Nov 13, 2026, only Sendloop has a free plan. Moosend does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.