MailerLite vs Sendloop (2026): which should you pick?
As of Nov 13, 2026, MailerLite grades higher than Sendloop: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
MailerLite grades higher on ease of use and platforms. They get the same grade on value for money, the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
MailerLite
Email newsletters, automations, sites and paid subscriptions
Sendloop
Email and SMS marketing priced by emails sent, not contacts
Which one is for you
Pick MailerLite if
- Fits if you want a newsletter, a few automations and a basic website without juggling three tools
- Works for selling a paid newsletter or an ebook through Stripe
Look elsewhere if
- Tight if you're staying free and your list is heading past 250 people, as campaigns lock past it
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
- Watch out: Comfort caps emails at 10 times your tier, and live chat support starts on Power at $25
- Watch out: the free plan can't send through the API and has community support only
Pick Sendloop if
- Fits if you have a big list but send rarely, since you pay for sends
- Works for teams that want email and SMS in one account
Look elsewhere if
- Tight if you stay free: 100 emails a month is a test, not a plan
- Skip it if you hate hard stops, as sending pauses at the allowance and there are no overage bills
- Pricey if you send a lot, with the next step after $199 for 300,000 quoted on request
- Watch out: SMS is charged by the SMS provider on top of the plan
How we grade them
| 2.6GPAMailerLiteGood | 2.2GPASendloopFair | |
|---|---|---|
| Value for money | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. At 10,000 subscribers it's $89 a month, and yearly billing takes 10% off. | C$29 a month for 25,000 emails, then $79 for 100,000. Against a $20 middle that's ordinary, and no contact count raises the bill. |
| Free plan and trial | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. That's a start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. | CFree plan with every feature but only 100 emails a month. It lets you try it, not run a list. |
| Features | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. | BCampaigns, A/B tests, email and SMS journeys, SMS campaigns, a transactional API, verification and team roles. Nothing in the listing shows a gap. |
| Ease of use | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. | CNo store rating on record. A web app where you build the campaigns and journeys. |
| Platforms and integrations | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. | CWeb with an SMTP relay and API. No integrations are listed. |
| Best for | a newsletter with a simple website on the side | email and SMS priced by emails sent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailerLite and Sendloop. How we grade
Price against what you get
MailerLite starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. Sendloop starts at $29 a month and scores 2.3.
MailerLite scores higher and starts $17 a month lower. Of the other email marketing and newsletter tools on the chart, 1 scores higher than MailerLite for less, and 23 score higher than Sendloop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailerLite also covers forms and paid newsletters.
- Sendloop also covers sMS marketing, email verification, transactional email and a/B testing.
At a glance
| MailerLite | Sendloop | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12 per month for up to 500 subscribers, billed monthly | $29 per month for 25,000 emails |
| Free plan | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. | 100 emails a month with every feature and unlimited contacts. Sending pauses at the allowance. |
| Free trial | 14-day free trial of paid features, no credit card required | None listed |
| Web | ||
| iOS | ||
| Made by | MailerLite | Octeth, Inc. |
| Price read from | mailerlite.com | sendloop.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Sendloop
- Sending pauses when the monthly allowance is reached; there are no overage bills, so a busy month needs a bigger plan.
- The Free plan allows only 100 emails a month, enough to try it rather than run a list.
- SMS costs are charged by the SMS provider on top of the plan, with an estimate shown before sending.
- Pricing stops at 300,000 emails a month; larger volumes need a conversation with the vendor.
Key features
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Sendloop
- Campaigns and A/B tests
- Standard, repeating and A/B campaigns, with up to five versions per test and a resend to non-openers with a new subject line.
- Journeys with email and SMS
- A visual builder with 16 triggers and 16 actions, including signed webhooks and a revenue report per journey.
- SMS campaigns
- SMS goes through Infobip or Xeebi, with the estimated cost shown before sending. SMS does not count toward the email allowance.
- Transactional API and SMTP relay
- Send over an HTTP API or SMTP relay on a verified domain, with an event log and signed webhooks.
- Email verification
- List verification using credits, included on every plan.
- Team roles and audit log
- Five user roles, two-factor sign-in and an audit log of changes.
Plans
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Sendloop
Free$0
100 emails a month, unlimited subscribers and lists, all features.
Starter$29
per month for 25,000 emails
$1.16 per 1,000 emails. Unlimited contacts; sending pauses at the allowance.
Growth$79
per month for 100,000 emails
$0.79 per 1,000 emails. Same features as every other plan.
Scale$199
per month for 300,000 emails
$0.66 per 1,000 emails. Higher volumes are quoted on request.
Ways to pay less
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Sendloop
- Nonprofit
40% off for registered charities
The pricing page says registered charities get Sendloop at a 40% discount, and links to an application page.
Common questions
Which is cheaper, MailerLite or Sendloop?
As of Nov 13, 2026, MailerLite is cheaper to start with: $12 a month, against $29 a month for Sendloop. MailerLite starts at $12 per month for up to 500 subscribers, billed monthly, and Sendloop starts at $29 per month for 25,000 emails.
Which has a free plan, MailerLite or Sendloop?
As of Nov 13, 2026, both MailerLite and Sendloop have a free plan.
Which platforms do MailerLite and Sendloop run on?
As of Nov 13, 2026, only MailerLite lists an iOS app. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.