EmailOctopus vs Sendloop (2026): which should you pick?
As of Nov 13, 2026, EmailOctopus grades higher than Sendloop: 2.8 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
EmailOctopus grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EmailOctopus
Simple, low-cost email marketing with a free plan for 2,500
Sendloop
Email and SMS marketing priced by emails sent, not contacts
Which one is for you
Pick EmailOctopus if
- Fits if you run a club, charity or small group with a list under 2,500
- Works for nonprofits, which get 20% off for life, or writers who want a plain newsletter
Look elsewhere if
- Not for you if you want to try Pro before paying, as there's no trial of it
- Tight if you're staying free, at 1 user, 1 form, 1 landing page and reports that disappear after 30 days
- Skip it if EmailOctopus branding on your free emails would bother you
- Too light for shops that want SMS or store flows, as none are on record
- Watch out: only WordPress, Shopify and Zapier are listed, and its Amazon SES product is priced separately
Pick Sendloop if
- Fits if you have a big list but send rarely, since you pay for sends
- Works for teams that want email and SMS in one account
Look elsewhere if
- Tight if you stay free: 100 emails a month is a test, not a plan
- Skip it if you hate hard stops, as sending pauses at the allowance and there are no overage bills
- Pricey if you send a lot, with the next step after $199 for 300,000 quoted on request
- Watch out: SMS is charged by the SMS provider on top of the plan
How we grade them
| 2.8GPAEmailOctopusGood | 2.2GPASendloopFair | |
|---|---|---|
| Value for money | BPro is $9 a month for 500 subscribers on yearly billing, or $10 monthly, inside the cheaper quarter of email tools. At 10,000 subscribers it's $44.50 a month billed monthly, and nonprofits get 20% off for life. | C$29 a month for 25,000 emails, then $79 for 100,000. Against a $20 middle that's ordinary, and no contact count raises the bill. |
| Free plan and trial | BStarter is free for 2,500 subscribers and 10,000 emails a month, with no card and no time limit. That's enough for a club newsletter. You get 1 user, 1 form and 1 landing page, branding on emails and 30 days of reports. | CFree plan with every feature but only 100 emails a month. It lets you try it, not run a list. |
| Features | BA drag-and-drop editor with over 100 templates, your own HTML, automated sequences, fields, tags and segments, pop-up forms, landing pages and live reports. That covers the email marketing job, kept plain, with no SMS or store flows on record. | BCampaigns, A/B tests, email and SMS journeys, SMS campaigns, a transactional API, verification and team roles. Nothing in the listing shows a gap. |
| Ease of use | CNo App Store rating on record and no phone app. You'll import a list and set up a form and templates in the web app before the first send. | CNo store rating on record. A web app where you build the campaigns and journeys. |
| Platforms and integrations | BWeb only, with WordPress, Shopify and Zapier and an API. It's a short list, and with no desktop or phone app, a B is the ceiling. | CWeb with an SMTP relay and API. No integrations are listed. |
| Best for | plain newsletters for small groups | email and SMS priced by emails sent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmailOctopus and Sendloop. How we grade
Price against what you get
EmailOctopus starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sendloop starts at $29 a month and scores 2.3.
EmailOctopus scores higher and starts $20 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than EmailOctopus for less, and 23 score higher than Sendloop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmailOctopus also covers forms.
- Sendloop also covers sMS marketing, email verification, transactional email and a/B testing.
At a glance
| EmailOctopus | Sendloop | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for up to 500 subscribers, billed yearly | $29 per month for 25,000 emails |
| Free plan | Starter plan: up to 2,500 subscribers and 10,000 emails a month, 1 user, 1 landing page and 1 form, reports kept 30 days and EmailOctopus branding on emails. | 100 emails a month with every feature and unlimited contacts. Sending pauses at the allowance. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Three Hearts Digital Ltd | Octeth, Inc. |
| Price read from | emailoctopus.com | sendloop.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
EmailOctopus
- There is no free trial of Pro; EmailOctopus suggests starting on the free Starter plan.
- Starter emails carry EmailOctopus branding and reports disappear after 30 days.
- Lists above 500,000 subscribers need a quoted plan.
- EmailOctopus Connect, its Amazon SES product, is a separate service with its own pricing.
Sendloop
- Sending pauses when the monthly allowance is reached; there are no overage bills, so a busy month needs a bigger plan.
- The Free plan allows only 100 emails a month, enough to try it rather than run a list.
- SMS costs are charged by the SMS provider on top of the plan, with an estimate shown before sending.
- Pricing stops at 300,000 emails a month; larger volumes need a conversation with the vendor.
Key features
EmailOctopus
- Drag-and-drop editor and templates
- Over 100 mobile-friendly templates that adapt to your brand's colors, a drag-and-drop editor, and the option to write or import your own HTML.
- Automated sequences
- Build sequences that send emails to subscribers automatically after they join or take an action.
- Fields, tags and segments
- Collect custom fields, tag subscribers and target emails by data and behavior, then schedule sends for later.
- Forms and landing pages
- Pop-up forms and landing pages to collect subscribers. Starter allows one of each; Pro has no limit.
- Reports
- Opens, clicks and other campaign stats in real time. Starter keeps reports for 30 days; Pro keeps them indefinitely.
Sendloop
- Campaigns and A/B tests
- Standard, repeating and A/B campaigns, with up to five versions per test and a resend to non-openers with a new subject line.
- Journeys with email and SMS
- A visual builder with 16 triggers and 16 actions, including signed webhooks and a revenue report per journey.
- SMS campaigns
- SMS goes through Infobip or Xeebi, with the estimated cost shown before sending. SMS does not count toward the email allowance.
- Transactional API and SMTP relay
- Send over an HTTP API or SMTP relay on a verified domain, with an event log and signed webhooks.
- Email verification
- List verification using credits, included on every plan.
- Team roles and audit log
- Five user roles, two-factor sign-in and an audit log of changes.
Plans
EmailOctopus
Starter$0
2,500 subscribers, 10,000 emails a month, 1 user, 1 landing page and 1 form, with EmailOctopus branding and 30-day reports.
Pro$9
per month for up to 500 subscribers, billed yearly ($10 monthly)
10,000 emails a month, unlimited users, forms and landing pages, no branding, reports kept for good. $44.50 a month billed monthly at 10,000 subscribers.
CustomCustom
Quoted plans for lists of more than 500,000 subscribers.
Sendloop
Free$0
100 emails a month, unlimited subscribers and lists, all features.
Starter$29
per month for 25,000 emails
$1.16 per 1,000 emails. Unlimited contacts; sending pauses at the allowance.
Growth$79
per month for 100,000 emails
$0.79 per 1,000 emails. Same features as every other plan.
Scale$199
per month for 300,000 emails
$0.66 per 1,000 emails. Higher volumes are quoted on request.
Ways to pay less
EmailOctopus
- Annual discount
Save 10% with yearly billing
EmailOctopus's pricing page shows Pro at 500 subscribers for $9 a month billed yearly instead of $10 billed monthly, a $12 saving.
- Nonprofit
20% lifetime discount for nonprofits
All nonprofits using EmailOctopus get a 20% lifetime discount.
Sendloop
- Nonprofit
40% off for registered charities
The pricing page says registered charities get Sendloop at a 40% discount, and links to an application page.
Common questions
Which is cheaper, EmailOctopus or Sendloop?
As of Nov 13, 2026, EmailOctopus is cheaper to start with: $9 a month, against $29 a month for Sendloop. EmailOctopus starts at $9 per month for up to 500 subscribers, billed yearly, and Sendloop starts at $29 per month for 25,000 emails.
Which has a free plan, EmailOctopus or Sendloop?
As of Nov 13, 2026, both EmailOctopus and Sendloop have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.