Sender vs Sendloop (2026): which should you pick?
As of Nov 13, 2026, Sender grades higher than Sendloop: 2.8 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Sender grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Sender
Email and SMS marketing with a free plan for 2,500 subscribers
Sendloop
Email and SMS marketing priced by emails sent, not contacts
Which one is for you
Pick Sender if
- Fits if your list is under 2,500 and you want automation without paying
- Works for Shopify or WooCommerce shops that want cart emails and pop-ups
Look elsewhere if
- Skip it if Sender's logo on your free emails, forms and pages would bother you
- Pricey if you count on the discounts, as the 30% yearly and 24-month Black Friday offers are promotions with no end date given
- Tight if you're on Standard and want texts inside workflows, which needs Professional
- Watch out: SMS credits on Standard are bought separately and priced by destination country
- Too light for a team on the free plan, which has 1 seat; Standard has 3 and Professional 10
Pick Sendloop if
- Fits if you have a big list but send rarely, since you pay for sends
- Works for teams that want email and SMS in one account
Look elsewhere if
- Tight if you stay free: 100 emails a month is a test, not a plan
- Skip it if you hate hard stops, as sending pauses at the allowance and there are no overage bills
- Pricey if you send a lot, with the next step after $199 for 300,000 quoted on request
- Watch out: SMS is charged by the SMS provider on top of the plan
How we grade them
| 2.8GPASenderGood | 2.2GPASendloopFair | |
|---|---|---|
| Value for money | BStandard is $9 a month for 500 subscribers, inside the cheaper quarter of email tools, and $69 a month at 10,000. Yearly billing lists the same, but a Black Friday sale takes 30% off a year, $75.60 instead of $108, and first-time users get 40% off 24 months of Standard. | C$29 a month for 25,000 emails, then $79 for 100,000. Against a $20 middle that's ordinary, and no contact count raises the bill. |
| Free plan and trial | BFree Forever covers 2,500 subscribers and 15,000 emails a month, with automation, pop-ups, forms, 10 landing pages and transactional email. One person could live on that. It's 1 seat, and everything carries Sender's branding. | CFree plan with every feature but only 100 emails a month. It lets you try it, not run a list. |
| Features | BDrag-and-drop and HTML editors, workflows with splits on every plan, over 40 pop-up and form templates, landing pages, SMS from Standard, transactional email over SMTP and an API, and shop segments. That's the whole job. | BCampaigns, A/B tests, email and SMS journeys, SMS campaigns, a transactional API, verification and team roles. Nothing in the listing shows a gap. |
| Ease of use | CNo App Store rating on record and no phone app. It's a web app where you import a list, build templates and set up workflows yourself. | CNo store rating on record. A web app where you build the campaigns and journeys. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, WooCommerce, PrestaShop, Jumpseller and Zapier, and an API. No desktop or phone app keeps it at a B. | CWeb with an SMTP relay and API. No integrations are listed. |
| Best for | a free plan with automation for small shops | email and SMS priced by emails sent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sender and Sendloop. How we grade
Price against what you get
Sender starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sendloop starts at $29 a month and scores 2.3.
Sender scores higher and starts $20 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Sender for less, and 23 score higher than Sendloop for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sender also covers forms and business texting.
- Sendloop also covers sMS marketing, email verification, transactional email and a/B testing.
At a glance
| Sender | Sendloop | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for up to 500 subscribers, billed monthly | $29 per month for 25,000 emails |
| Free plan | Free Forever plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, pop-ups, forms, 10 landing pages and transactional email, with Sender branding. | 100 emails a month with every feature and unlimited contacts. Sending pauses at the allowance. |
| Free trial | 14-day trial of Professional features when you open a free account | None listed |
| Web | ||
| Made by | UAB Sender.lt | Octeth, Inc. |
| Price read from | sender.net | sendloop.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Sender
- The yearly and 24-month discounts are promotions shown on the pricing page; the yearly list price is the same as twelve monthly payments.
- Free plan emails, forms and landing pages carry Sender branding.
- SMS credits are bought separately on Standard and priced by destination country.
- Pay-as-you-go credits are sold instead of a plan, from $29 for 5,000 emails with no Sender logo.
Sendloop
- Sending pauses when the monthly allowance is reached; there are no overage bills, so a busy month needs a bigger plan.
- The Free plan allows only 100 emails a month, enough to try it rather than run a list.
- SMS costs are charged by the SMS provider on top of the plan, with an estimate shown before sending.
- Pricing stops at 300,000 emails a month; larger volumes need a conversation with the vendor.
Key features
Sender
- Email builder
- Drag-and-drop, HTML and plain-text editors with over 100 templates, product and abandoned-cart blocks, and a countdown timer on Professional.
- Automation workflows
- Pre-built and custom workflows with splits and custom triggers on every plan, Free included. SMS steps in workflows need Professional.
- Pop-ups, forms and landing pages
- Over 40 pop-up and form templates with exit-intent and spin-to-win options. Free allows 10 landing pages; paid plans have no cap and allow a custom domain.
- SMS campaigns
- Text campaigns from Standard, paid with credits priced by destination country. Professional includes free credits equal to its monthly fee.
- Transactional email
- Order and account emails over SMTP and an API on every plan, with event webhooks and email logs kept 1 to 30 days by plan.
- Segments and reports
- Behavioral and ecommerce segments, click heatmaps and audience growth reports; sales reports start at Standard.
Sendloop
- Campaigns and A/B tests
- Standard, repeating and A/B campaigns, with up to five versions per test and a resend to non-openers with a new subject line.
- Journeys with email and SMS
- A visual builder with 16 triggers and 16 actions, including signed webhooks and a revenue report per journey.
- SMS campaigns
- SMS goes through Infobip or Xeebi, with the estimated cost shown before sending. SMS does not count toward the email allowance.
- Transactional API and SMTP relay
- Send over an HTTP API or SMTP relay on a verified domain, with an event log and signed webhooks.
- Email verification
- List verification using credits, included on every plan.
- Team roles and audit log
- Five user roles, two-factor sign-in and an audit log of changes.
Plans
Sender
Free Forever$0
2,500 subscribers, 15,000 emails a month, 1 seat and 10 landing pages, with Sender branding on emails, forms and pages.
Standard$9
per month for up to 500 subscribers, billed monthly
Emails up to 12 times the list, 3 seats, no branding, SMS and A/B tests. $108 billed yearly before discounts. $69 a month at 10,000 subscribers.
Professional$15
per month for up to 500 subscribers, billed monthly
24 times the list in emails, 10 seats, $6 of free SMS a month, advanced automation and reports. $180 billed yearly before discounts. $127 a month at 10,000.
EnterpriseCustom
Unlimited emails and users, a success manager, phone support, SSO, activity logs and a service level agreement.
Sendloop
Free$0
100 emails a month, unlimited subscribers and lists, all features.
Starter$29
per month for 25,000 emails
$1.16 per 1,000 emails. Unlimited contacts; sending pauses at the allowance.
Growth$79
per month for 100,000 emails
$0.79 per 1,000 emails. Same features as every other plan.
Scale$199
per month for 300,000 emails
$0.66 per 1,000 emails. Higher volumes are quoted on request.
Ways to pay less
Sender
- Annual discount
30% off with yearly billing
Sender's pricing page gives 30% off yearly billing, labelled for all users during its Black Friday sale: Standard at 500 subscribers is $75.60 for the year instead of $108.
- Other savings
Black Friday: up to 60% off a 24-month plan
First-time users who pay for 24 months get 40% off Standard and 60% off Professional: at 500 subscribers, $129.60 instead of $216 and $144 instead of $360. No end date is given.
Sendloop
- Nonprofit
40% off for registered charities
The pricing page says registered charities get Sendloop at a 40% discount, and links to an application page.
Common questions
Which is cheaper, Sender or Sendloop?
As of Nov 13, 2026, Sender is cheaper to start with: $9 a month, against $29 a month for Sendloop. Sender starts at $9 per month for up to 500 subscribers, billed monthly, and Sendloop starts at $29 per month for 25,000 emails.
Which has a free plan, Sender or Sendloop?
As of Nov 13, 2026, both Sender and Sendloop have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.