Howie vs Toki

Howie

• Founders and executives who arrange many meetings over email
• People who would like to message an assistant by iMessage or SMS
• Teams that want one shared credit pool with unlimited teammates

Toki

• People who would rather message or speak to a calendar than fill in forms
• Keeping work, family and personal plans together on every device
• Anyone who needs a phone call as a reminder for events they cannot miss

Howie

• Pricing is by shared credits, from $25 a month for 1,250; the pricing section does not say how many credits a meeting uses.
• An assistant email address at your own domain costs an extra $20 a month.
• The mail and calendar integrations shown on the site are Gmail and Google Calendar; Outlook is not among the logos.
• Howie is used through email, iMessage and SMS; no mobile or desktop app is listed.

Toki

• AI features draw on a usage allowance that refreshes every 7 days; when it runs out they pause until it refreshes, or you upgrade or buy credits.
• Coordination, where the assistant emails attendees for you, and creating events by emailing Toki are limited to paid plans.
• Toki no longer works inside WhatsApp, following a change to WhatsApp's business terms.
• Paid prices are shown as a 40% flash sale with no end date; the US App Store lists slightly different yearly prices ($35.90 and $83.90).

Howie

Scheduling over email and text

Add Howie to a thread and it reads the conversation, checks availability, offers times, handles the replies and creates the calendar event.

Group threads and follow-ups

It finds a time across group threads and follows up when people go quiet, using a rule you set such as two nudges 48 hours apart.

Booking links

Besides negotiating by message, Howie can create booking links for different kinds of meetings.

Calendar protection

Finds blocks for deep work or errands, adds holds, buffers, commutes and travel time, and watches for conflicts and overloaded days.

Reminders and daily briefings

Manages reminders, to-dos and follow-ups, briefs you on the day ahead and tracks who you are waiting on.

Assistant with your own identity

The assistant can have a name and signature you choose. An email address at your company's domain is a paid add-on.

Toki

Events from text, voice and images

Send a casual message, a voice note, a screenshot or a photo of a poster, and Toki extracts the date, time and place and adds the event with its reminder.

Coordination

A named assistant emails the people you are meeting, checks their replies against your calendar and returns times that fit. It is limited to paid plans.

Booking links

Shareable links show your real availability across calendars. The other person needs no account, and both sides get confirmation and reminder emails.

Call Me and reminders

Reminders arrive as push notifications or alarms, and for events you cannot miss Toki can ring your phone. Call Me is free for all users.

To-dos and Triggers

To-dos hold plans that have no fixed time yet. Triggers watch for a condition you name, such as a price or a release date, and alert you when it is met.

Multi-calendar sync

Connects Google Calendar, Apple Calendar and Outlook Calendar: 3 calendar accounts on the Free plan and 5 on Plus and Super.

Howie

• Team$25

  per month for 1,250 shared workspace credits

  Unlimited teammates on one credit pool. Larger pools run up to 150,000 credits for $2,500 a month, and a custom assistant email adds $20 a month.

• EnterpriseCustom

  A tailored credit pool with invoicing and custom billing terms, security review support and a DPA, an SLA and dedicated onboarding.

Toki

• Free$0

  Sync up to 3 calendar accounts, with a limited AI usage allowance that refreshes weekly, enough for around 10 simple events a week.

• Plus$3.99

  per month, or $35.99 per year

  Basic AI usage, about 50 simple events a week, 5 calendar accounts, 5 Toki calendars and Coordination. Shown as a 40% flash sale from $6.65.

• Super$9.99

  per month, or $83.40 per year

  Generous AI usage, around 280 events a week or more, 5 calendar accounts and 30 Toki calendars. Shown as a 40% flash sale from $16.65.

Howie

No public discounts listed.

Toki

• Annual discount

  Yearly billing costs less than paying monthly

  Plus is $35.99 a year against $3.99 a month ($47.88 over 12 months), and Super is $83.40 a year against $9.99 a month ($119.88). The page advertises savings of 25% to 30%.