QuestionPro vs SurveyLab (2026): which should you pick?
As of Nov 13, 2026, QuestionPro grades higher than SurveyLab: 2.4 against 2.2 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
QuestionPro grades higher on features. SurveyLab grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
QuestionPro
Survey and market research platform with a free plan
SurveyLab
Online survey software with a mobile app and a free tier
Which one is for you
Pick QuestionPro if
- Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
- Works for field teams that have to collect answers with no connection
Look elsewhere if
- Pricey if you're a small business, since paid plans start at $99 per user a month
- Not for you if you want to pay month by month, as the pricing page shows annual billing only
- Tight if you stay free: 1 user and 200 responses per survey
- Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
- Watch out: the customer and employee experience products are sold separately, with pricing on request
Pick SurveyLab if
- Fits if you want one survey sent by email, SMS and QR code
- Works for teams that collect answers offline on a phone
Look elsewhere if
- Tight if you stay free, because collection stops at 50 responses
- Pricey if you grow: 1,000, 2,500 or 10,000 completed responses a month at $40, $82 and $207
- Watch out: API, integrations, AI analytics and 360 surveys need Enterprise
- Watch out: the pricing page shows PLN, EUR, USD and GBP, so check the currency before you buy
How we grade them
| 2.4GPAQuestionProFair | 2.2GPASurveyLabFair | |
|---|---|---|
| Value for money | D$99 per user a month is well past the $74 where this category's dearest tenth begins, and four times the $24 middle, for 1 user and 25,000 responses a year. No monthly option is published, and the cheaper Team rate needs at least 5 users. | CStarter is $40 a month on yearly billing for 1,000 responses, right at the edge of the dearer quarter of forms tools. Advanced is $82 and Professional $207. |
| Free plan and trial | CEssentials is free for one person with 30 question types, logic, integrations and 24/7 chat support, but each survey stops at 200 responses, which anything public will pass. There's a 10-day trial of Advanced as well. | CAfter a 14-day trial the account drops to Free, which keeps Starter features but stops collecting at 50 responses. That's a cap you'll reach in one decent mailing. |
| Features | ACovers the survey job and more than the rest of the category: up to 52 question types, branching, piping and skip logic with a Path Simulator that flags questions no one can reach, surveys in 100-plus languages, SPSS exports, an offline fieldwork app that tracks quotas, and conjoint and MaxDiff in the Research Suite. | CLogic, NPS, CSAT, CES, exports and an offline app are covered. The listing puts API, integrations, AI analytics, white label and 360 surveys on Enterprise only. |
| Ease of use | CNo store rating on record, and a platform of this size takes learning: dozens of question types, logic and piping, panels and data centers. The AI Survey Agent drafting questions, scales and logic is the shortcut. | CNo store rating on record. You build each survey yourself, set up the logic and pick the channel. |
| Platforms and integrations | BWeb plus both phones, with the app collecting answers offline, and integrations with Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau, Power BI, Zapier, webhooks and an API. No desktop app, which is what an A needs. | BWeb plus iPhone and Android apps, and a list of connectors including Zendesk, Slack and Salesforce. No desktop app, and the API is Enterprise only. |
| Best for | market research surveys with a free start | surveys sent by link, email, SMS or QR code |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: QuestionPro and SurveyLab. How we grade
Price against what you get
QuestionPro starts at $99 a month for each person and scores 3.0 out of 4 on features, ease of use and platforms. SurveyLab starts at $40 a month and scores 2.3.
QuestionPro scores higher, and starts $59 a month higher: the question is whether the extra is worth that to you. Of the other form and survey tools on the chart, 1 scores higher than QuestionPro for less, and 30 score higher than SurveyLab for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- QuestionPro also covers templates.
- SurveyLab also covers forms and dashboards.
At a glance
| QuestionPro | SurveyLab | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $99 per user / month, billed annually | $40 per month for 1,000 responses, billed annually ($49 billed monthly) |
| Free plan | Essentials plan: 1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis, and 24/7 chat and email support. | Free plan after the 14-day trial: all Starter features, but collection stops at 50 responses. |
| Free trial | Free 10-day trial of the Advanced plan | 14-day free trial on every new account; it then drops to the Free plan |
| Web | ||
| iOS | ||
| Android | ||
| Made by | QuestionPro | SurveyLab |
| Price read from | questionpro.com | surveylab.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
QuestionPro
- The free Essentials plan covers 1 user and 200 responses per survey.
- Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
- Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
- The customer experience and employee experience products are sold separately, with pricing on request.
SurveyLab
- Plans are capped by responses per month (1,000, 2,500 or 10,000), and a response is one completed survey.
- The Free plan stops collecting at 50 responses.
- API and integrations, AI analytics, white label and 360 surveys are listed only under Enterprise.
- The pricing page shows PLN, EUR, USD and GBP; the dollar figures are recorded here.
Key features
QuestionPro
- Survey builder with logic
- Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.
- QuestionPro AI
- A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.
- Reports and research methods
- Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.
- Offline survey app
- The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.
- Multilingual surveys
- Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.
- Integrations and API
- Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.
SurveyLab
- Multichannel collection
- Surveys can be sent by link, email, SMS and QR code, and are scaled to phones, tablets and desktops automatically.
- Survey logic
- Branching and piping are included, with advanced logic, quotas and question or page rotation on higher plans.
- Satisfaction metrics
- NPS, CSAT and CES question formats are on every paid plan, and 360 feedback surveys are on Enterprise.
- Reports and exports
- Report filters on every plan, crosstab reports and dashboards on Professional, and CSV, Excel and SPSS export on the plans that list them.
- Offline mobile app
- An Android and iOS app lets people take surveys offline and syncs the answers when a connection returns. Offline responses are listed from Professional up.
- Multi-language surveys
- Surveys can be translated, and the respondent's browser language selects the version shown, including right-to-left languages.
Plans
QuestionPro
Essentials$0
1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.
Advanced$99
per user / month, billed annually
1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.
Team Edition$83
per user / month, billed annually, 5-user minimum
5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.
Research SuiteCustom
10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.
SurveyLab
Free$0
Starter features, limited to 50 responses.
Starter$40
per month for 1,000 responses, billed annually ($49 billed monthly)
1,000 responses a month, multichannel surveys, survey logic, CSV and Excel export, NPS, CSAT and CES, report filters and themes. $490 billed yearly.
Advanced$82
per month for 2,500 responses, billed annually ($99 billed monthly)
Adds data trends, SPSS export, piping, metrics, answer rotation and multilanguage surveys. $990 billed yearly.
Professional$207
per month for 10,000 responses, billed annually ($249 billed monthly)
Adds advanced logic, offline responses with the mobile app, quotas, crosstab reports, dashboards and 3 users. $2,490 billed yearly.
EnterpriseCustom
Unlimited responses, 5 or more users, API and integrations, AI analytics, white label, on-premise option and an SLA. Sold through sales.
Ways to pay less
QuestionPro
- Nonprofit
Free Nonprofit license
Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.
- Education
Discounted academic licenses
Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.
SurveyLab
- Annual discount
20% off with a 12-month subscription
The pricing page shows 12 months for the price of 10 (2 free) and its FAQ says a 12-month subscription gets 20% off.
Common questions
Which is cheaper, QuestionPro or SurveyLab?
As of Nov 13, 2026, QuestionPro starts at $99 per user / month, billed annually, and SurveyLab starts at $40 per month for 1,000 responses, billed annually ($49 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, QuestionPro or SurveyLab?
As of Nov 13, 2026, both QuestionPro and SurveyLab have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.