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Apple Reminders vs Unforgetful

Price, platforms and features side by side. The table says where each price was read and when.

Apple Reminders

Apple's free to-do app for iPhone, iPad, Mac and Apple Watch

Free

Unforgetful

Persistent to-do reminders built on Apple Reminders data

Free trial · from $19.99/yr

Where they differ

  • Apple Reminders is free. Unforgetful starts at $19.99 per year.
  • Apple Reminders has a free plan. Unforgetful does not, though it has a free trial.
  • Only Apple Reminders lists a web app.
  • Apple Reminders also covers templates, natural-language input and kanban boards.
In commoniOSmacOSTasks

At a glance

Apple RemindersUnforgetful
PricingFreeFree trial
Starts atFree$19.99 per year
Free planThe app is listed as free on the App Store, with no paid tier: lists, Smart Lists, tags, subtasks, shared lists, location-based reminders and iCloud sync.None
Free trialNone listedOne-month free trial before the yearly subscription starts
Web
macOS
iOS
Made byAppleOvercast Radio, LLC
Price read fromapps.apple.comapps.apple.com
CheckedOct 5, 2026Oct 9, 2026

Who each one suits

Apple Reminders

  • People who use only Apple devices
  • Shared grocery and household lists among iCloud users
  • Location-based reminders and adding tasks by voice with Siri

Unforgetful

  • People who dismiss a notification and then forget the task
  • Apple Reminders and Siri users who want persistent alerts
  • A short list of near-term tasks, not project planning

Worth knowing

Apple Reminders

  • Apps are listed only for Apple devices; on anything else, reminders are reached in a web browser at iCloud.com.
  • On iCloud.com a reminder's title, notes, day or location alert and flag can be edited; Apple directs you to the app for other details.
  • Sync and shared lists depend on iCloud, and collaborators need to use iCloud as well.
  • Apple notes that certain features are available only in select languages and regions.

Unforgetful

  • A subscription is required to use the app; there is no free plan once the one-month trial ends.
  • By design it has no calendar, scheduling, timers, collaboration, tags, folders or archives.
  • It is for Apple devices only: the App Store lists iPhone, iPad, Mac and Apple Watch.
  • The developer says dictation records the whole phrase as the title and does not yet pick dates or times out of it.

Key features

Apple Reminders

Smart Lists
Built-in lists such as Today, Scheduled, Flagged and Assigned to Me fill themselves. Custom Smart Lists gather reminders by tag, date, time, location, flag and priority.
Tags, subtasks and sections
Reminders can carry tags and subtasks. A list can be divided into sections and shown in a column view, which Apple suggests for simple kanban boards.
Time, location and Messages alerts
A reminder can repeat daily, weekly or at a custom interval, fire on arriving at a place or getting in the car, or appear the next time you message a tagged person.
Shared lists and assignments
Everyone on a shared list can add and complete reminders, changes show up for all collaborators in real time, and reminders can be assigned to people on the list.
Grocery lists and templates
Grocery lists group items into sections such as dairy and produce on their own. Any list can be saved as a template and shared with others through a link.
Natural language and Apple Intelligence
A typed phrase such as "Jog every other morning" sets the schedule. Apple Intelligence can sort a list into categories and suggest tasks from shared text or web pages.

Unforgetful

Works on Apple Reminders data
Tasks are read from and written to Reminders, so there is no import or export, Siri's "Remind me" requests show up, and it can be used alongside Reminders or other apps on that data.
Notifications that repeat
Every task keeps notifying until it is completed or deleted, even after a notification has been missed or dismissed.
Smart snooze
Snooze intervals are based on each task's snooze history and grow as a task is snoozed more often. Nothing is marked overdue.
Spaced-out alerts
Tasks due at the same moment are spread out so they do not arrive as one pile, and a recurring task that was missed several times is rescheduled from now.
Delayed location reminders
A location-based reminder can fire a set time after arrival, for example five minutes after getting home.
Capture by dictation
A microphone button in the app, its widgets and its Lock Screen and Control Center controls records a spoken task as a title.

Plans

Apple Reminders

  • Free$0

    Every feature of the app on iPhone, iPad, Mac, Apple Watch and Apple Vision Pro, plus browser access at iCloud.com.

Unforgetful

  • Unforgetful Annual$19.99

    per year

    The only plan. One subscription covers iPhone, iPad and Mac, and it starts after a one-month free trial.

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