Alternatives · CRM
Affinity alternatives
As of Nov 13, 2026, the best Affinity alternative for most people is HubSpot (3.2 GPA), first in our ranking of CRM tools. It's also the best free one. The catch, in its listing's words: "Free tools for up to 2 users and 1,000 contacts with no expiry date."
Affinity compared with 6 alternatives: 4Degrees, Attio, Salesforce, HubSpot, folk and 1 more.
Affinity is a paid product, starting at $2,000 per user / year, billed annually. 3 of the 6 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Affinity sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| AffinityThis tool | From $2,000/yr | No | Web, Browser extension |
| 4Degrees | Paid | No | Web, Browser extension |
| Attio | Free plan · from $35/mo | Yes | Web, iOS, Android, Browser extension |
| Salesforce | Free plan · from $25/mo | Yes | Web, iOS, Android, Browser extension |
| HubSpot | Free plan · from $20/mo | Yes | Web, iOS, Android, Browser extension |
| folk | Free trial · from $24/mo | Trial only | Web, macOS, Windows, iOS, Android, Browser extension |
| Practifi | From $135/mo | No | Web |
Price against what you get
Affinity starts at $166.67 a month when paid by the year for each person and scores 2.3 out of 4 on features, ease of use and platforms. 4 of the 5 alternatives on this chart score higher and start lower: Attio, Salesforce, HubSpot and folk.
Practifi starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Affinity
4Degrees
Relationship-intelligence CRM for private-market deal teams
- 4Degrees does not cover meeting notes and AI agents, which Affinity does.
Suits: Venture capital and private equity firms sourcing deals through their own networks
Attio
CRM with a customizable data model, workflows and AI agents
- Attio starts at $35 per user / month, billed annually ($44 billed monthly).
- Attio has a free plan, which Affinity lacks.
- Attio also lists iOS and Android apps.
- Attio also covers transcription and workflow automation.
- Attio does not cover meeting notes, AI agents and reports, which Affinity does.
Suits: Startups and small sales teams that want a CRM they can reshape as they grow
Salesforce
CRM platform for sales teams with AI agents and a free 2-user suite
- Salesforce starts at $25 per user / month, billed monthly or annually.
- Salesforce has a free plan, which Affinity lacks.
- Salesforce also lists iOS and Android apps.
- Salesforce also covers workflow automation.
- Salesforce does not cover meeting notes, which Affinity does.
Suits: Sales organizations that need forecasting, territories and deep customization
HubSpot
Free CRM at the center of a marketing, sales and service suite
- HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
- HubSpot has a free plan, which Affinity lacks.
- HubSpot also lists iOS and Android apps.
- HubSpot also covers booking links, marketing automation and workflow automation.
- HubSpot does not cover meeting notes, AI agents and reports, which Affinity does.
Suits: Small teams that want to start on a free CRM and add paid tools later
folk
CRM that pulls contacts from LinkedIn, email and WhatsApp
- folk starts at $24 per member / month, billed annually ($30 billed monthly).
- folk also lists macOS, Windows, iOS and Android apps.
- folk also covers workflow automation.
- folk does not cover meeting notes, AI agents and reports, which Affinity does.
Suits: Small sales teams, agencies and founders who prospect on LinkedIn
Practifi
CRM for wealth management firms, in AI-first or configurable form
- Practifi starts at $135 per user / month (Naya, tiered by firm size and configuration).
- Practifi lists no browser extension, which Affinity has.
- Practifi also covers workflow automation.
Suits: RIA and wealth management firms that want a CRM shaped around advisory workflows
Limits worth knowing in Affinity
- Every tier is quoted through sales, and the page lists no free plan or trial.
- Notetaker, AI Chat, Ascend agents and the MCP server start on Scale; enrichment and automations start on Advanced.
- API calls, including MCP queries, are capped at 100,000 a month on Scale and Advanced; Enterprise is unlimited.
- Collaborator and sync-only seats, and dedicated implementation support, are add-ons.
Common questions
What are the alternatives to Affinity?
The alternatives to Affinity in this directory are 4Degrees, Attio, Salesforce, HubSpot, folk and Practifi. Each one has a side-by-side comparison with Affinity.
Is there a free alternative to Affinity?
Yes. Attio, Salesforce and HubSpot have a free plan alongside paid ones.
Which Affinity alternatives work on Windows?
The Affinity listing does not include a Windows app. folk lists one.
Which Affinity alternatives work on macOS?
The Affinity listing does not include a macOS app. folk lists one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 4, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.
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