Dashly vs Intercom (2026): which should you pick?

Pick Dashly if

• Fits if you want chat and lead bots on a low-traffic site
• Works for teams who want unlimited seats

Look elsewhere if

• Pricey if you have traffic, because the price follows visitors and past the quota it adds a per-visitor fee
• Skip it if you want the AI support bot, as it is an add-on from $60 a month
• Skip it if you want branding gone, since that is $15 a month extra
• Watch out: Facebook and Telegram bots are listed as early access

Pick Intercom if

• Fits if you run a software or app company and support people inside the product
• Works for startups with under $10M raised and fewer than 15 staff, which get 93% off the first year

Look elsewhere if

• Pricey if you get lots of questions, as every Fin resolution adds $0.99 to the bill
• Skip it if you need a fixed monthly cost, since WhatsApp, SMS, phone and bulk email are billed by use
• Tight if you want automation workflows or several team inboxes, as both start on Advanced at $85 a seat
• Watch out: each agent gets 10 Copilot conversations a month free, and unlimited Copilot is $29 an agent on top
• Watch out: product tours and surveys need Proactive Support Plus, from $99 a month for 500 messages

Dashly

• The price is set by monthly unique website visitors; past the quota it charges a per-visitor fee, from $0.023 on Conversation for the first 1,000 over.
• The AI support bot is an add-on from $60 a month, depending on user queries, and is unavailable on Conversation.
• Removing Dashly branding costs $15 a month, and a welcome bot $29 a month, on top of the plan.
• Facebook and Telegram bots are listed as early access.

Intercom

• Every Fin outcome costs $0.99 on top of seats, and WhatsApp, SMS, phone and bulk email are billed by usage.
• Unlimited Copilot costs $29 per agent / month billed annually ($35 monthly); the Pro add-on with Operator starts at $100 a month per workspace.
• Fin can run on another helpdesk such as Zendesk or Salesforce for $0.99 per outcome with a monthly minimum and no seat fees, sold through sales.
• Outbound features such as product tours and surveys need Proactive Support Plus, from $99 a month for 500 messages.

Dashly

Live chat and team inbox

Chat with visitors and answer messages from one inbox, with auto-replies for working and non-working hours.

Leadbots and triggered messages

Bots ask qualifying questions and messages fire on visitor behavior; the number of active ones depends on the plan.

AI agents for inbound

Qualifier, Support and Booking agents engage visitors, answer from the knowledge base and book meetings across chat and messengers.

Messenger and email channels

Conversations can run through Facebook, WhatsApp, Telegram, email and Instagram, plus live chat for mobile apps.

Lead profile

Visitor behavior, CRM data and conversation history are gathered into one profile that the agents and team can read.

Marketing automation

Email campaigns, funnels, A/B testing and a visual email builder on the Marketing plan.

Intercom

Fin AI Agent

Answers customers across channels and hands off to the team inbox. It costs $0.99 per outcome, charged at most once per conversation and not when a human takes over.

Messenger live chat

A chat widget for websites and mobile apps that feeds the same inbox as email and other channels.

Shared inbox and tickets

Conversations and tickets in one inbox with pre-built reports. Advanced adds multiple team inboxes and round-robin assignment.

Help center

A public help center on every plan; Advanced adds private and multilingual help centers and Expert adds one per brand.

Workflows

Basic automation on Essential and a visual workflow automation builder from Advanced up, with SLAs on Expert.

Copilot

An AI assistant in the inbox. Each agent gets 10 Copilot conversations a month free; unlimited use is a paid add-on per agent.

Dashly

• Conversation$31.20

  per month for up to 1,000 visitors, billed annually ($39 monthly)

  Live chat, team inbox, 1 leadbot and 1 triggered message. Price rises with monthly visitors.

• Support$63.20

  per month for up to 1,000 visitors, billed annually ($79 monthly)

  Adds 2 leadbots, 3 triggered messages, reports, knowledge base and auto-assignment. Price rises with visitors.

• Marketing$87.20

  per month for up to 1,000 visitors, billed annually ($109 monthly)

  10 leadbots, 30 triggered messages, A/B tests, visual email builder and funnels. Price rises with visitors.

Intercom

• Essential$29

  per seat / month, billed annually ($39 billed monthly)

  Messenger live chat, a shared inbox and tickets, pre-built reports, a public help center and basic automation. Fin costs $0.99 per outcome on top.

• Advanced$85

  per seat / month, billed annually ($99 billed monthly)

  Adds a workflow automation builder, multiple team inboxes, round-robin assignment, a private and multilingual help center and 20 free Lite seats.

• Expert$132

  per seat / month, billed annually ($139 billed monthly)

  Adds SSO and identity management, HIPAA support, SLAs, a multibrand Messenger and help center, and 50 free Lite seats.

Dashly

• Annual discount

  Save 20% with annual billing

  Dashly's pricing page shows paying annually as 20% cheaper than paying monthly, for example $31.20 instead of $39 on Conversation.

Intercom

• Annual discount

  Lower price with annual billing

  Intercom's pricing page lists Essential at $29 per seat a month billed annually against $39 billed monthly, Advanced at $85 against $99 and Expert at $132 against $139.

• Other savings

  New customers save 35% on annual Essential

  Some loads of the pricing page show Essential at $19 per seat a month billed annually instead of $29 for new customers, or 25% off monthly, kept for as long as the subscription lasts.

• Startups

  Early Stage: 93% off the first year

  Startups with under $10M raised and fewer than 15 employees get 93% off in year one, 50% in year two and 25% in year three, plus a year of Fin with 300 outcomes.