Contactzilla vs folk (2026): which should you pick?
As of Nov 12, 2026, folk grades higher than Contactzilla: 2.2 against 2.0 out of 4.0.
Checked Oct 4, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Contactzilla grades higher on value for money. folk grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Contactzilla
Shared company contact book synced to every phone and computer
folk
CRM that pulls contacts from LinkedIn, email and WhatsApp
Which one is for you
Pick Contactzilla if
- Fits if your team needs one shared address book on everyone's phone
- Works for companies that deploy contacts through a device management system
Look elsewhere if
- Skip it if you want to track deals, as it is a contact book only
- Tight if you have fewer than 10 devices, because that is the minimum
- Watch out: scheduled imports cost $50 a month each and exports $99 a month each, on top of device fees
- Watch out: plans over 2,000 devices are quoted individually
Pick folk if
- Fits if you find your leads on LinkedIn and don't want to type them into a CRM
- Works for teams whose conversations are split between email and WhatsApp
Look elsewhere if
- Pricey if you need deals, sequences, dashboards or the API, which only come with Premium at $48 a member
- Skip it if you want a free plan, as the 14-day trial is followed by a paid subscription
- Tight if you do a lot of outreach: 500 enrichments, 2,000 messages and 1 synced account a member on Standard
- Watch out: folk's terms say all fees are non-refundable, and monthly billing is $30 against $24 yearly
- Not for you if you need quotes or support cases, which folk doesn't have on any plan
How we grade them
| 2.0GPAContactzillaFair | 2.2GPAfolkFair | |
|---|---|---|
| Value for money | C$1.79 per device a month billed yearly, with a 10-device minimum, so the floor is about $18 a month, between the $15 cheaper quarter and $25 middle of CRM tools. | DStandard is $24 a member a month on yearly billing, bang on the middle for CRMs here. The problem is what's missing from it: deals, email sequences, dashboards and API access all need Premium at $48, which is double the category's middle price for things most CRMs treat as the basics. |
| Free plan and trial | CA 14-day free trial with full access and no card needed. No free plan. | CNo free plan at all. The 14-day trial gives you Premium features and doesn't ask for a card. After that it's a paid subscription, and folk's terms say fees aren't refunded. |
| Features | DIt syncs and shares contacts, with labels, custom fields and import and export. The pricing page lists no deal pipeline or sales tracking, so it is one narrow function. | CContacts, groups, pipelines, campaigns, enrichment and four AI assistants, with a Chrome extension that pulls people in from LinkedIn. But the listing's own gaps are real ones: no deals or custom objects until Premium, no quoting or support cases at all, and enrichments, AI fields and messages are all capped monthly. |
| Ease of use | CNo store rating on record. Device deployment through MDM and connecting a directory take setup. | CNo App Store rating on record, and getting going means connecting accounts: Gmail or Outlook, your calendar, WhatsApp, plus the browser extension. Only 1 synced account per member on Standard, so there's a bit of deciding to do before it's useful. |
| Platforms and integrations | BWeb, iOS and Android, with Microsoft Entra ID, Google Workspace, Salesforce, Microsoft 365 and Mailchimp connections. | AWeb, Mac, Windows, iPhone, Android and a Chrome extension, which is more places than most CRMs here run. It connects to Gmail, Outlook, LinkedIn, WhatsApp, Google Calendar, Zapier, Make and PandaDoc, and there's an API, though only from Premium. |
| Best for | a shared company contact book on every phone | small teams that find leads on LinkedIn |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Contactzilla and folk. How we grade
Price against what you get
Contactzilla starts at $1.79 a month and scores 2.0 out of 4 on features, ease of use and platforms. folk starts at $24 a month for each person and scores 2.7.
folk scores higher, and starts $22.21 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, none scores higher than Contactzilla for less, and 5 score higher than folk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Contactzilla also covers databases.
- folk also covers sales pipeline and workflow automation.
At a glance
| Contactzilla | folk | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $1.79 per device / month, billed annually | $24 per member / month, billed annually ($30 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with full access, no credit card required | 14-day free trial with Premium features, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Contactzilla | Folk Inc. |
| Price read from | contactzilla.com | folk.app |
| Checked | Nov 12, 2026 | Oct 4, 2026 |
Worth knowing
Contactzilla
- Billing is per connected device, with a minimum of 10 devices.
- Scheduled imports cost $50 a month each and exports $99 a month each, on top of device fees.
- It stores and syncs contacts; the pricing page lists no deal pipeline or sales tracking.
- Plans over 2,000 devices are quoted individually.
folk
- There is no free plan; the 14-day trial is followed by a paid subscription.
- Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
- Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
- The terms of use state that all fees are non-refundable.
Key features
Contactzilla
- CardDAV device sync
- iPhones sync through the CardDAV support built into iOS, and Android devices connect through the Contactzilla Sync app.
- Shared address books
- Unlimited address books, with granular permissions so different team members see different contacts.
- MDM deployment
- Contacts can be pushed to company devices through mobile device management, which every plan includes.
- Labels and custom fields
- Contacts take labels such as Sales or Opportunities and custom fields for things like an account number.
- Import and export
- Contacts come in from sources such as Mailchimp or CSV files, and can be exported.
- Scheduled importers and exports
- Paid add-ons import from Microsoft Entra ID, Google Workspace or Salesforce, and export to Outlook or Google Shared Contacts.
folk
- folkX Chrome extension
- Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.
- Email, calendar and WhatsApp sync
- Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.
- Contact enrichment
- Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.
- Pipelines and deals
- Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.
- Campaigns and sequences
- Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.
- AI assistants
- Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.
Plans
Contactzilla
MDM 1$1.79
per device / month for 1 to 199 devices, billed annually
Device syncing, MDM deployment, unlimited address books, import and export, and granular permissions.
MDM 2$1.49
per device / month for 200 to 499 devices, billed annually
The same features as MDM 1 at a lower per-device rate.
MDM 3$1.20
per device / month for 500 to 1999 devices, billed annually
The same features at the lowest published rate; 2,000 or more devices is priced as Enterprise.
folk
Standard$24
per member / month, billed annually ($30 billed monthly)
Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.
Premium$48
per member / month, billed annually ($60 billed monthly)
Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.
EnterpriseFrom $80
per member / month, billed annually ($100 billed monthly)
Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.
Ways to pay less
Contactzilla
- Nonprofit
Discounts for registered nonprofits
The pricing page FAQ says registered nonprofit organizations can get discounted pricing, by contacting the company.
folk
- Annual discount
Save 20% with annual billing
folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.
Common questions
Which is cheaper, Contactzilla or folk?
As of Nov 12, 2026, Contactzilla starts at $1.79 per device / month, billed annually, and folk starts at $24 per member / month, billed annually ($30 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Contactzilla or folk?
As of Nov 12, 2026, neither Contactzilla nor folk has a free plan. Both have a free trial.
Which platforms do Contactzilla and folk run on?
As of Nov 12, 2026, only folk lists macOS and Windows apps and a browser extension. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.