Attio vs Day AI (2026): which should you pick?
As of Nov 12, 2026, Attio grades higher than Day AI: 2.4 against 1.6 out of 4.0.
Checked Oct 4, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Attio grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attio
CRM with a customizable data model, workflows and AI agents
Day AI
AI-agent CRM that fills itself from email, calendar and calls
Which one is for you
Pick Attio if
- Fits if you're a startup and want a CRM you can reshape as the business changes
- Works for VC-backed startups, which can apply for 80% off annual Pro in the first year
Look elsewhere if
- Pricey if you need email sequences or call recording, since both wait for Pro at $79 a user
- Tight if your team is over 10 people, because Plus stops there and only Pro has no seat limit
- Not for you if you lean hard on AI, as agents and workflows burn monthly credits you may have to top up
- Skip it if you want a desktop app, as on a computer it runs in the browser
- Watch out: SAML single sign-on is Enterprise only, at a price set by sales
Pick Day AI if
- Fits if you want contacts and notes filled from email and calendar without typing
- Works for small teams where one person pays for the agent
Look elsewhere if
- Skip it if you want to start free, because a workspace needs a paid agent
- Tight if you want pipeline: it starts at Professional, $60 an agent
- Watch out: prices are billed annually and paid upfront, with no monthly prices on the page
- Watch out: Super is annual only and sold through sales
How we grade them
| 2.4GPAAttioFair | 1.6GPADay AIWeak | |
|---|---|---|
| Value for money | DPlus is $35 a user a month on yearly billing, $44 monthly, past the dearer quarter of CRMs and still capped at 10 seats and 5 objects. The parts people buy a CRM for, sequences and call recording, need Pro at $79, over three times the $24 middle. AI and workflows spend credits on top. | DTurbo is $24 an agent a month billed yearly, near the $25 middle of CRM tools, but pipeline management starts at Professional at $60, and Super is $800. |
| Free plan and trial | BFree for up to 3 seats with 50,000 records, contact syncing, data enrichment and 200 email sends per user a month. The caps you'll meet are 3 objects, 3 reports and 100 AI credits a seat each month. | FA free user can ingest Gmail and Calendar, but a workspace can't be created on it: it needs one paid Professional or Executive agent. |
| Features | BA data model you can add your own objects to, email and calendar sync, automatic enrichment, workflows, AI agents that research accounts, an assistant that builds records from a prompt, and funnel reports. That covers the job, though how much of it you get is set by plan: objects, reports and records are all capped. | CCustomer memory, meeting capture, campaigns and pipeline. The listing's gap: Free and Turbo have no pipeline management. |
| Ease of use | CNo store rating on record. You decide the shape of your own data model, then connect a mailbox and build the workflows. Records fill themselves in from email, so there's less typing. | CNo store rating on record. Connecting inboxes, calendars and calls is part of the setup. |
| Platforms and integrations | BWeb, iPhone and Android with a Chrome extension for Gmail, but no desktop app: on a computer it runs in the browser. It connects to Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform, and there's a documented API. | BWeb only, with Gmail, Google Calendar, Slack, Gong, Snowflake and Claude connections. |
| Best for | startups that want a CRM they can reshape | an AI CRM that fills itself from email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attio and Day AI. How we grade
Price against what you get
Attio starts at $35 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Day AI starts at $24 a month for each person and scores 2.3.
Attio scores higher, and starts $11 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 7 score higher than Attio for less, and 17 score higher than Day AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Attio also covers transcription.
- Day AI also covers meeting notes and AI agents.
At a glance
| Attio | Day AI | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $35 per user / month, billed annually ($44 billed monthly) | $24 per agent / month, billed annually and paid upfront |
| Free plan | Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows. | Free user: Gmail and Calendar ingestion, meeting recording clips, search, sharing and creating contacts. A workspace needs at least one paid Professional or Executive agent. |
| Free trial | 14-day free trial of the Pro plan for new workspaces | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Attio Ltd. | Day AI, Inc. |
| Price read from | attio.com | day.ai |
| Checked | Oct 4, 2026 | Nov 12, 2026 |
Worth knowing
Attio
- There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
- Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
- Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
- AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.
Day AI
- A workspace cannot be created on the free plan; it needs at least one Professional or Executive agent.
- Prices reflect annual billing paid upfront; the page lists no monthly-billed prices, and its page description cites $75 a month for Professional.
- Super is annual only and sold through sales.
- The Free and Turbo plans have no pipeline management; that starts at Professional.
Key features
Attio
- Customizable data model
- Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- Email and calendar sync with enrichment
- Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- Workflows and AI agents
- Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- Ask Attio
- An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
- Call Intelligence and sequences
- Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
- Reporting
- Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.
Day AI
- Customer memory
- A context graph built from permissioned ingestion of a team's email, calendar, meetings and Slack, so records fill in without manual logging.
- Agents priced per agent
- Each agent is a flat monthly rate for the work it can take on, with no per-seat fees and no usage-based charges, according to the pricing page.
- Pipeline management
- From Professional, agents manage pipeline and opportunities, build customer lists, generate reports and run on schedules.
- Campaigns and prospecting
- Executive builds campaigns from lists or customer memory. Super adds agentic web prospecting for net-new accounts that resemble existing customers.
- Meeting capture
- Meeting recording clips and notes, plus Gmail and Calendar ingestion, are available to every user including those on the free plan.
- Volume discounts
- Per-agent prices fall automatically with agent count: 10% off at 21 to 50 agents, 20% off at 51 to 100, and more beyond.
Plans
Attio
Free$0
Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.
Plus$35
per user / month, billed annually ($44 billed monthly)
Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.
Pro$79
per user / month, billed annually ($99 billed monthly)
Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.
EnterpriseCustom
Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.
Day AI
Free$0
Teammates in a workspace that has a Professional agent or higher. They can search, view and share records, and their meetings and emails are captured.
Turbo$24
per agent / month, billed annually, paid upfront
Everything in Free, plus task management, email drafts, web search and 2 automated skill slots.
Professional$60
per agent / month, billed annually, paid upfront
Everything in Turbo, plus campaign sequences, pipeline and opportunity management, analytics, custom properties and 5 skill slots.
Executive$200
per agent / month, billed annually, paid upfront
Everything in Professional, plus campaigns built from lists or customer memory, contact identification and 10 skill slots.
Super$800
per agent / month, billed annually, annual plans only
Everything in Executive, plus web prospecting for net-new accounts, a forward-deployed account executive and 20 custom smart properties. Sold through sales.
Ways to pay less
Attio
- Annual discount
Save 20% with annual billing
Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.
- Startups
Startup program: 80% off Pro in year one
VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.
Day AI
- Other savings
Volume discounts per agent
The pricing page lists automatic discounts of 10% to 35% as the number of agents grows past 20.
Common questions
Which is cheaper, Attio or Day AI?
As of Nov 12, 2026, Day AI is cheaper to start with: $24 a month for each person, against $35 a month for each person for Attio. Attio starts at $35 per user / month, billed annually ($44 billed monthly), and Day AI starts at $24 per agent / month, billed annually and paid upfront.
Which has a free plan, Attio or Day AI?
As of Nov 12, 2026, both Attio and Day AI have a free plan.
Which platforms do Attio and Day AI run on?
As of Nov 12, 2026, only Attio lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.