Day AI vs folk (2026): which should you pick?
As of Nov 12, 2026, folk grades higher than Day AI: 2.2 against 1.6 out of 4.0.
Checked Oct 4, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
folk grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Day AI
AI-agent CRM that fills itself from email, calendar and calls
folk
CRM that pulls contacts from LinkedIn, email and WhatsApp
Which one is for you
Pick Day AI if
- Fits if you want contacts and notes filled from email and calendar without typing
- Works for small teams where one person pays for the agent
Look elsewhere if
- Skip it if you want to start free, because a workspace needs a paid agent
- Tight if you want pipeline: it starts at Professional, $60 an agent
- Watch out: prices are billed annually and paid upfront, with no monthly prices on the page
- Watch out: Super is annual only and sold through sales
Pick folk if
- Fits if you find your leads on LinkedIn and don't want to type them into a CRM
- Works for teams whose conversations are split between email and WhatsApp
Look elsewhere if
- Pricey if you need deals, sequences, dashboards or the API, which only come with Premium at $48 a member
- Skip it if you want a free plan, as the 14-day trial is followed by a paid subscription
- Tight if you do a lot of outreach: 500 enrichments, 2,000 messages and 1 synced account a member on Standard
- Watch out: folk's terms say all fees are non-refundable, and monthly billing is $30 against $24 yearly
- Not for you if you need quotes or support cases, which folk doesn't have on any plan
How we grade them
| 1.6GPADay AIWeak | 2.2GPAfolkFair | |
|---|---|---|
| Value for money | DTurbo is $24 an agent a month billed yearly, near the $25 middle of CRM tools, but pipeline management starts at Professional at $60, and Super is $800. | DStandard is $24 a member a month on yearly billing, bang on the middle for CRMs here. The problem is what's missing from it: deals, email sequences, dashboards and API access all need Premium at $48, which is double the category's middle price for things most CRMs treat as the basics. |
| Free plan and trial | FA free user can ingest Gmail and Calendar, but a workspace can't be created on it: it needs one paid Professional or Executive agent. | CNo free plan at all. The 14-day trial gives you Premium features and doesn't ask for a card. After that it's a paid subscription, and folk's terms say fees aren't refunded. |
| Features | CCustomer memory, meeting capture, campaigns and pipeline. The listing's gap: Free and Turbo have no pipeline management. | CContacts, groups, pipelines, campaigns, enrichment and four AI assistants, with a Chrome extension that pulls people in from LinkedIn. But the listing's own gaps are real ones: no deals or custom objects until Premium, no quoting or support cases at all, and enrichments, AI fields and messages are all capped monthly. |
| Ease of use | CNo store rating on record. Connecting inboxes, calendars and calls is part of the setup. | CNo App Store rating on record, and getting going means connecting accounts: Gmail or Outlook, your calendar, WhatsApp, plus the browser extension. Only 1 synced account per member on Standard, so there's a bit of deciding to do before it's useful. |
| Platforms and integrations | BWeb only, with Gmail, Google Calendar, Slack, Gong, Snowflake and Claude connections. | AWeb, Mac, Windows, iPhone, Android and a Chrome extension, which is more places than most CRMs here run. It connects to Gmail, Outlook, LinkedIn, WhatsApp, Google Calendar, Zapier, Make and PandaDoc, and there's an API, though only from Premium. |
| Best for | an AI CRM that fills itself from email | small teams that find leads on LinkedIn |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Day AI and folk. How we grade
Price against what you get
Day AI starts at $24 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. folk starts at $24 a month for each person and scores 2.7.
folk scores higher for the same starting price. Of the other CRM tools on the chart, 17 score higher than Day AI for less, and 5 score higher than folk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Day AI also covers meeting notes and AI agents.
At a glance
| Day AI | folk | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $24 per agent / month, billed annually and paid upfront | $24 per member / month, billed annually ($30 billed monthly) |
| Free plan | Free user: Gmail and Calendar ingestion, meeting recording clips, search, sharing and creating contacts. A workspace needs at least one paid Professional or Executive agent. | None |
| Free trial | None listed | 14-day free trial with Premium features, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Day AI, Inc. | Folk Inc. |
| Price read from | day.ai | folk.app |
| Checked | Nov 12, 2026 | Oct 4, 2026 |
Worth knowing
Day AI
- A workspace cannot be created on the free plan; it needs at least one Professional or Executive agent.
- Prices reflect annual billing paid upfront; the page lists no monthly-billed prices, and its page description cites $75 a month for Professional.
- Super is annual only and sold through sales.
- The Free and Turbo plans have no pipeline management; that starts at Professional.
folk
- There is no free plan; the 14-day trial is followed by a paid subscription.
- Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
- Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
- The terms of use state that all fees are non-refundable.
Key features
Day AI
- Customer memory
- A context graph built from permissioned ingestion of a team's email, calendar, meetings and Slack, so records fill in without manual logging.
- Agents priced per agent
- Each agent is a flat monthly rate for the work it can take on, with no per-seat fees and no usage-based charges, according to the pricing page.
- Pipeline management
- From Professional, agents manage pipeline and opportunities, build customer lists, generate reports and run on schedules.
- Campaigns and prospecting
- Executive builds campaigns from lists or customer memory. Super adds agentic web prospecting for net-new accounts that resemble existing customers.
- Meeting capture
- Meeting recording clips and notes, plus Gmail and Calendar ingestion, are available to every user including those on the free plan.
- Volume discounts
- Per-agent prices fall automatically with agent count: 10% off at 21 to 50 agents, 20% off at 51 to 100, and more beyond.
folk
- folkX Chrome extension
- Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.
- Email, calendar and WhatsApp sync
- Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.
- Contact enrichment
- Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.
- Pipelines and deals
- Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.
- Campaigns and sequences
- Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.
- AI assistants
- Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.
Plans
Day AI
Free$0
Teammates in a workspace that has a Professional agent or higher. They can search, view and share records, and their meetings and emails are captured.
Turbo$24
per agent / month, billed annually, paid upfront
Everything in Free, plus task management, email drafts, web search and 2 automated skill slots.
Professional$60
per agent / month, billed annually, paid upfront
Everything in Turbo, plus campaign sequences, pipeline and opportunity management, analytics, custom properties and 5 skill slots.
Executive$200
per agent / month, billed annually, paid upfront
Everything in Professional, plus campaigns built from lists or customer memory, contact identification and 10 skill slots.
Super$800
per agent / month, billed annually, annual plans only
Everything in Executive, plus web prospecting for net-new accounts, a forward-deployed account executive and 20 custom smart properties. Sold through sales.
folk
Standard$24
per member / month, billed annually ($30 billed monthly)
Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.
Premium$48
per member / month, billed annually ($60 billed monthly)
Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.
EnterpriseFrom $80
per member / month, billed annually ($100 billed monthly)
Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.
Ways to pay less
Day AI
- Other savings
Volume discounts per agent
The pricing page lists automatic discounts of 10% to 35% as the number of agents grows past 20.
folk
- Annual discount
Save 20% with annual billing
folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.
Common questions
Which is cheaper, Day AI or folk?
As of Nov 12, 2026, they start at the same price. Day AI starts at $24 per agent / month, billed annually and paid upfront, and folk starts at $24 per member / month, billed annually ($30 billed monthly).
Which has a free plan, Day AI or folk?
As of Nov 12, 2026, only Day AI has a free plan. folk does not, though it has a free trial.
Which platforms do Day AI and folk run on?
As of Nov 12, 2026, only folk lists macOS, Windows, iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.