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Act! alternatives

Act! compared with 5 alternatives: Keap, Nutshell, Insightly, Zoho CRM and Less Annoying CRM.

Act! is a paid product with a free trial, starting at $30 per user / month, billed annually. 1 of the 5 alternatives is free or has a free plan. 4 more offer a free trial.

5 tools · Listings checked up to Oct 6, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
Act!This toolFree trial · from $30/moTrial onlyWeb, iOS, Android
KeapFree trial · from $299/moTrial onlyWeb, iOS, Android
NutshellFree trial · from $13/moTrial onlyWeb, iOS, Android
InsightlyFree trial · from $29/moTrial onlyWeb, iOS, Android
Zoho CRMFree plan · from $14/moYesWeb, iOS, Android
Less Annoying CRMFree trial · from $15/moTrial onlyWeb

How each one differs from Act!

  1. Keap

    CRM with sales and marketing automation for small businesses

    • Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually). Act! starts at $30 per user / month, billed annually.
    • Keap also covers workflow automation and invoicing.
    • Act! also covers surveys and reports.

    Suits: Small businesses that want CRM, marketing automation and payments in one product

    Keap vs Act!Keap pricing and details

  2. Nutshell

    Sales CRM with email marketing, forms and AI built into every plan

    • Nutshell starts at $13 per user / month, billed annually ($19 billed monthly). Act! starts at $30 per user / month, billed annually.
    • Nutshell also covers workflow automation.
    • Act! also covers marketing automation and surveys.

    Suits: Small sales teams that want a low per-user entry price

    Nutshell vs Act!Nutshell pricing and details

  3. Insightly

    CRM with built-in project management for after the sale

    • Insightly starts at $29 per user / month, billed annually. Act! starts at $30 per user / month, billed annually.
    • Insightly also covers tasks and workflow automation.
    • Act! also covers booking links, marketing automation, forms and surveys.

    Suits: Businesses that deliver projects after the sale and want one system for both

    Insightly vs Act!Insightly pricing and details

  4. Zoho CRM

    Sales CRM with a free edition, process automation and Zia AI

    • Zoho CRM starts at $14 per user / month, billed annually ($20 billed monthly). Act! starts at $30 per user / month, billed annually.
    • Zoho CRM has a free plan. Act! does not, though it has a free trial.
    • Zoho CRM also covers workflow automation.
    • Act! also covers booking links, marketing automation, forms, surveys and reports.

    Suits: Small teams that want a free CRM for up to 3 users

    Zoho CRM vs Act!Zoho CRM pricing and details

  5. Less Annoying CRM

    Simple CRM for small businesses at one flat per-user price

    • Less Annoying CRM starts at $15 per user / month, plus applicable tax. Act! starts at $30 per user / month, billed annually.
    • Only Act! lists iOS and Android apps.
    • Less Annoying CRM also covers tasks and calendar.
    • Act! also covers booking links, marketing automation and surveys.

    Suits: Solo users and small teams moving off spreadsheets

    Less Annoying CRM vs Act!Less Annoying CRM pricing and details

Limits worth knowing in Act!

  • There is no free plan, and every listed price is billed annually; the pricing page shows no monthly option.
  • AI tools, project management and accounting integration start on Professional; marketing automation and lead scoring need Ultimate.
  • SMS text messaging is an add-on from $19 a month, and Desktop Sync adds $10 per user a month to cloud plans.
  • On Standard, surveys, website chat, web forms and event pages each include only one designated user.
Act! pricing and details

Common questions

What are the alternatives to Act!?

The alternatives to Act! in this directory are Keap, Nutshell, Insightly, Zoho CRM and Less Annoying CRM. Each one has a side-by-side comparison with Act!.

Is there a free alternative to Act!?

Yes. Zoho CRM has a free plan alongside paid ones.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 4, 2026 to Oct 6, 2026. Vendors change prices without notice, so confirm on their site before you buy.

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