Act! vs Keap

Price, platforms and features side by side. The table says where each price was read and when.

Act!

CRM and email marketing platform for small businesses

Free trial · from $30/mo

Keap

CRM with sales and marketing automation for small businesses

Free trial · from $299/mo

Where they differ

Act! starts at $30 per user / month, billed annually. Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually).
Act! also covers surveys and reports.
Keap also covers workflow automation and invoicing.

In commonWebiOSAndroidBooking linksSales pipelineMarketing automationForms

	Act!	Keap
Pricing	Free trial	Free trial
Starts at	$30 per user / month, billed annually	$299 / month for 2 users, billed monthly ($2,988 billed annually)
Free plan	None	None
Free trial	14-day free trial, no credit card required	14-day free trial, no credit card required; limited to 25 emails, with no payments or texting
Web
iOS
Android
Made by	Act! LLC	Keap (part of Thryv)
Price read from	act.com	keap.com
Checked	Oct 6, 2026	Oct 5, 2026

Act!

Keap

Small businesses that want CRM, marketing automation and payments in one product
Owners who want guided setup and done-for-you automations
Service businesses that book appointments and send invoices

Act!

There is no free plan, and every listed price is billed annually; the pricing page shows no monthly option.
AI tools, project management and accounting integration start on Professional; marketing automation and lead scoring need Ultimate.
SMS text messaging is an add-on from $19 a month, and Desktop Sync adds $10 per user a month to cloud plans.
On Standard, surveys, website chat, web forms and event pages each include only one designated user.

Keap

There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.

Act!

Contact and activity management: Each contact record holds emails, documents, notes and history alongside scheduled calls, meetings and to-dos, with groups, lookups and advanced queries to segment the database.
Opportunity pipeline: Opportunities follow a configurable sales process and can be worked on a drag-and-drop kanban board or in a pipeline view with KPIs such as close rate and closed-won value.
Built-in email marketing: Email campaigns with a template editor and tracking come with every cloud tier, with monthly send limits of 2,500, 25,000 and 50,000. Nurture campaigns start on Professional.
Quotes, payments and scheduling: Interactive online quotes, card and ACH payments through Act! Payments and online appointment booking are included. A shared team booking calendar needs Professional.
Forms, surveys, chat and events: Web lead forms, online surveys, website chat and event sign-up pages feed contacts into Act!. Standard includes one designated user for each; higher tiers cover all users.
AI tools: AI History Summary recaps recent contact activity and the AI Writing Assistant drafts marketing content. The pricing page lists both from the Professional tier.

Keap

CRM and contact segmentation: Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
Sales and marketing automation: A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
Email and text marketing: Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
Sales pipeline and appointments: A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
Quotes, invoices and payments: Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
Landing pages and forms: Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.

Act!

Act! Advantage Standard$30
per user / month, billed annually
Cloud CRM and mobile app, basic email marketing with 2,500 sends a month, quotes, payments, scheduling, reports and 15 GB of storage.
Act! Premium Desktop$40
per user / month, billed annually
Self-managed, on-premises edition with networked and offline access; you deploy the software and control when it updates.
Act! Advantage Professional$45
per user / month, billed annually
Adds 25,000 email sends a month, nurture campaigns, AI History Summary, AI Writing Assistant, accounting integration, project management and 25 GB.
Act! Advantage Ultimate$60
per user / month, billed annually
Adds marketing automation with 50,000 sends a month, lead scoring, custom industry tables, an online customer portal and 35 GB of storage.
Enterprise EngagementCustom
Private hosting, custom deployment, a dedicated project manager and a custom enterprise agreement. Priced by phone quote.

Keap

Keap$299
per month for 2 users and 1,500 contacts, billed monthly
The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.

Act!

No public discounts listed.

Keap

Annual discount
Lower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.